How do current trends and developments influence a brand or even a organization. 'Do' instead of 'promise', 'story' over 'image' and 'culture' instead of 'strategy'.

1. ZEITGEIST

2. ZEITGEIST
individual
ratio
shareholder
short term profit
bonus culture
Market
I WE
privatize
deregulate
Globalization
Complexity
propriotary
gamble

3. ZEITGEIST
individual society
ratio inspiration
shareholder customer
short term profit long term development
bonus culture Anti- bonusculture
Market goverment
I WE
privatize
nationalize
deregulate
control
Globalization
national, regional, local
Complexity
simplicity
propriotary
Open source
gamble
save

4. ZEITGEIST
freedom
society
inspiration
customer
long term development
Anti- bonusculture
goverment
i we
nationalize
control
national, regional, local
simplicity
Open source
Control save

5. ZEITGEIST change
freedom
Vision
network
wellbeing
ideals
sustainable
i we
tradition
safe & solid
known
stable
Control relaible

6. TRENDS
POLARISATIE
ECHT
TRANSPARANT
RESET MATRIX
connect
UX

7. RESET

8. RESET

9. RESET

10. RESET

11. RESET

12. RESET

13. RESET

14. RESET

15. “CUSTOMER
SERVICE IS NOT
JUST ANOTHER
DEPARTMENT”
ZAPPOS, www.zappos.com

16. TRANSPARANT

17. TRANSPARANT

18. TRANSPARANT

19. TRANSPARANT

20. TRANSPARANT

21. TRANSPARANT

22. “WHAT ARE ZAPPOS
EMPLOYEES DOING?
ZAPPOS, twitter.zappos.com

23. CONNECT

24. CONNECT

25. CONNECT

26. CONNECT

27. CONNECT

28. CONNECT

29. CONNECT

30. CONNECT

31. A FORMULA IN THE
VIRTUAL ERA

32. IMAGE
=<
REPUTATION
Allan Jenkins

33. REPUTATION
=
SEARCH RESULT
Allan Jenkins

34. SEARCH RESULT
=
CUSTOMER
EXPERIENCEAllan Jenkins

35. VALUE PROPOSITION
=
(PRODUCTPORTFOILO + SERVICE
LEVEL)
OR
VALUE PROPOSITION
=
COMPLETE CUSTOMER EXPERIENCE

36. POLARISATION

37. POLARISATION

38. POLARISATION

39. POLARISATION

40. POLARISATION

41. POLARISATION

42. “HOE MUCH
HEALTH CARE DO
YOU REALY
NEED?”
Interpolis, campaign 2010

43. UX

44. UX
Preventiebericht
Het heeft vannacht
gevroren en kan
daarom glad zijn. Rijd
voorzichtig!
OK

45. UX

46. UX

47. UX

48. UX

49. “A 1-800 NUMBER
ON EVERY PAGE”
ZAPPOS, www.zappos.com

50. MATRIX

51. MATRIX

52. MATRIX

53. MATRIX

54. MATRIX

55. MATRIX

56. “THE WEB IS DEAD,
LONG LIVE THE
INTERNET”
WIRED 2010

57. ECHT

58. ECHT

59. ECHT

60. ECHT

61. ECHT

62. ECHT

63. “CULTURE EATS
STRATEGY FOR
BREAKFAST”
Ford war room