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MARKETING CSEC SYLLABUS 2008 SECTION 6
WHAT IS A MARKET? THE MARKET SELLER MONEY/PRICE BUYER GOODS/ SERVICE
THE MARKETING RESPONSIBILITIES
THE MARKETING MIX TARGET MARKET PRODUCT PROMOTION PRICE
MARKET RESEARCH
CONSUMER BEHAVIOUR
MARKET STRUCTURES
 
PRICE DETERMINATION Demand curve Supply curve Equilibrium point QUANTITY
When market is good
When market is bad
PRICING STRATEGIES
WHY PACKAGE THE PRODUCT?
WAYS OF INCREASING SALES
PAYING FOR THE PRODUCT
CONSUMERISM
THE DISTRIBUTION CHAIN
TRANSPORTING THE PRODUCT

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