Evolution of Social Tv in MENA Region. Pinhole First Social TV in MENA Region , a Tunisian Start-up with full Interaction in The TV shows : www.pinhole.tn

1. Social TV
Présenté par : Ryadh BOUSLAMA
www.pinhole.tn
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2. Adversity
Entrain de
jouer a
Candy
Crush
Regarde
Replay
But CR
Cherche des
infos sur un
produit
cosmetique
Pourcentage des utilisateurs de
smartphone qui regardent la télé en
utilisant leur téléphones
Commente % a
une prestation
d’Arab idol
Source: BI Intelligence
2

3. Current Situation
Live user feedback on presidential debate
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4. TV Watcher Behaviour
Simultaneous TV/Mobile
Device Usage :
Source: Nielsen NetView (July 2012), Nielsen
Smartphone Analytics (July 2012)
22
%
38
%
Shopping
44%
Visited a social networking
site during the program
15
%
45%
26%
Looked up product information for
an advertisement seen on TV
23
%
35%
Looked up information
related to the TV program
being watched
12
%
24%
Looked up coupons or deals
related to an advertisement
seen on TV
4

5. Market Definition
Are you interacting with
social media while
watching TV ?
63%
Middle east &
Africa
52%
Latin America
47%
Asia-Pacific
No
38%
Europe
Yes
Source:
Nielsen Mobile Connected
Devices Report (Q2 2012)
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6. Evolution
1884 - Now
2005 - Now
1993 – 2005
Real networks
2000 – 2002
2011 – Now
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7. WorldWide Actors
Zeebox is a social networking and social television platform available for mobile
devices, including iPad, iPhone, Android, BlackBerry OS, BlackBerry 10 and web. zeebox
provides contextual information second-by-second as people watch TV. This information
includes which friends are watching the same shows right now and what is seen and heard
within the broadcast.
Source: Wikipedia
GetGlue is a social networking website for television fans. Users "check in" to the
shows, movies and sports that they consume using a website, amobile website, or a devicespecific application.
The service was launched in June 2010 by AdaptiveBlue, a NYC-based company.
Viggle, a competitor to GetGlue, agreed to acquire the social network on November
19, 2012, for $25 million in cash and 48.3 million shares of Viggle stock, valuing GetGlue at
approximately $85 million.On January 13, 2013, Alex Iskold announced on GetGlue Blog that
merger with Viggle is terminated and GetGlue will remain an independent company.
Source: Wikipedia
Source: wamda.com
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8. Competitive Sector
Our +
Full Interaction with TV
Polling
Catch Up TV
Recommend on competitor channel
Zap from Pinhole platform / App

9. Market Definition
Total Accessible Market:
94,5 M TV
Households
More than
500 TV
Channel
2012 Informa Telecoms &
Media
74 M
Google Insights 2011
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10. Le Marché
100% de croissance
300 M vidéos vues/jour
15% Série/Programme TV
Pinhole Social TV
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11. Valeur ajoutée
Intéraction avec
l’audience
1.Le sexe des
utilisateurs
2.La tranche d’âge
3.Le temps moyen
passé sur le
programme
4.Le nombre de
commentaires
5.Le buzz (nombre
de commentaires
par minute)
6.Courbe d’audimat
7.Le nombre des
utilisateurs qui ont
interagies sur ses
programmes
télévisés
Analyse de
comportement
utilisateur
Audience loyale
Interaction avec
des millions
d’internautes

13. Pinhole Application
• Recommandation
• Polling & like
• Live comment
• Full interactivity with
live shows
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14. Pinhole Application
1. The user can receive the
recommendation on his Set
Top Box
2. The user is able to navigate
between all kind of
recommandation and explore
the sender and the event
recommanded
3. When the user select the
event and push “OK” button
he zaps to the recommended
channel
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15. Pinhole Social TV Solution
Operators
Broadcasters
Services/Servers
/Data
Channels
Recommandation
Producers
Polling
Live Comment/Like
Video Content
Subscribers
Full Interactivity
Relevant Analytics
Zap from Pinhole
Pinhole Social TV
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18. www.pinhole.tn