SlideShare a Scribd company logo

Lecture About Online News Audience

•
•
Ryan Thornburg
Ryan Thornburg

Introductory lecture to online news writing and editing students at UNC-Chapel Hill. More at http://tinyurl.com/7bkrsr

News & PoliticsTechnology
1 of 25
The Online News Audience Ryan Thornburg January 2009 www.futureofnews.net | ryan.thornburg@unc.edu
Percent of Population Ever Going Online 1995-2007 2007 – 72%
 
 
 
What does the Internet news audience do? Watch news programs or video clips online 54% Listen to newscasts or news items online 40% Have news on a customized Web page like iGoogle 36% Read blogs about politics or current events 36% Read comments about news stories posted by others 32% Look at lists of the most-read, most-emailed or most-blogged stories on news websites 29% Receive email news alerts or summaries 25% Have news items in an RSS reader 12% Post comments about news stories online 11% read news on a social networking site 10% post news on a social networking site 8% have their own blog 8% post photos, video or information about your community to a news site 6% used news-ranking websites such as reddit.com or digg.com 5% posted a story to a news ranking site 2%
 
 
Are we trying to reach new audiences? Or reach old audiences in new ways? Reach
 
 
 
 
 
Where Do Readers Come From?
 
Which one is the homepage?
Time Users Spend on Each Page
A Workday Audience
 
The Online Reader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Page View Equation ,[object Object]
Unique Visitors ,[object Object],[object Object],Repeat Visits ,[object Object],[object Object],Deep Visits ,[object Object],[object Object]
Billy Browser and Sally Searcher

Recommended

Project Review for SaaS
Project Review for SaaSProject Review for SaaS
Project Review for SaaS
Tim Lu
 
Thom Point of View on Segmentation
Thom Point of View on SegmentationThom Point of View on Segmentation
Thom Point of View on Segmentation
PieterDuron
 
Pharma Powerpoint 2
Pharma Powerpoint 2Pharma Powerpoint 2
Pharma Powerpoint 2
guest4a9aba
 
My Web Portfolio
My Web PortfolioMy Web Portfolio
My Web Portfolio
beth7865
 
ELS SILENCIS D'ORIENT
ELS SILENCIS D'ORIENT ELS SILENCIS D'ORIENT
ELS SILENCIS D'ORIENT
JAVIER ALSINA GONZALEZ
 
The Gap Between Online Journalism Education and Practice
The Gap Between Online Journalism Education and PracticeThe Gap Between Online Journalism Education and Practice
The Gap Between Online Journalism Education and Practice
Ryan Thornburg
 
SQL302 Intermediate SQL Workshop 1
SQL302 Intermediate SQL Workshop 1SQL302 Intermediate SQL Workshop 1
SQL302 Intermediate SQL Workshop 1
Dan D'Urso
 
SM-Plus Big Picture
SM-Plus Big PictureSM-Plus Big Picture
SM-Plus Big Picture
Cory Rhodes
 

Recommended

Project Review for SaaS
Project Review for SaaSProject Review for SaaS
Project Review for SaaS
Tim Lu
 
Thom Point of View on Segmentation
Thom Point of View on SegmentationThom Point of View on Segmentation
Thom Point of View on Segmentation
PieterDuron
 
Pharma Powerpoint 2
Pharma Powerpoint 2Pharma Powerpoint 2
Pharma Powerpoint 2
guest4a9aba
 
My Web Portfolio
My Web PortfolioMy Web Portfolio
My Web Portfolio
beth7865
 
ELS SILENCIS D'ORIENT
ELS SILENCIS D'ORIENT ELS SILENCIS D'ORIENT
ELS SILENCIS D'ORIENT
JAVIER ALSINA GONZALEZ
 
The Gap Between Online Journalism Education and Practice
The Gap Between Online Journalism Education and PracticeThe Gap Between Online Journalism Education and Practice
The Gap Between Online Journalism Education and Practice
Ryan Thornburg
 
SQL302 Intermediate SQL Workshop 1
SQL302 Intermediate SQL Workshop 1SQL302 Intermediate SQL Workshop 1
SQL302 Intermediate SQL Workshop 1
Dan D'Urso
 
SM-Plus Big Picture
SM-Plus Big PictureSM-Plus Big Picture
SM-Plus Big Picture
Cory Rhodes
 
George Washington Teacher’s Institute
George Washington Teacher’s InstituteGeorge Washington Teacher’s Institute
George Washington Teacher’s Institute
moorebl
 
Link Journalism: Curation to increase trust, relevance, brevity and pageviews
Link Journalism: Curation to increase trust, relevance, brevity and pageviewsLink Journalism: Curation to increase trust, relevance, brevity and pageviews
Link Journalism: Curation to increase trust, relevance, brevity and pageviews
Ryan Thornburg
 
AVB202 Intermediate Microsoft Access VBA
AVB202 Intermediate Microsoft Access VBAAVB202 Intermediate Microsoft Access VBA
AVB202 Intermediate Microsoft Access VBA
Dan D'Urso
 
Digital Public Records
Digital Public RecordsDigital Public Records
Digital Public Records
Ryan Thornburg
 
AIA101.0.Aia101
AIA101.0.Aia101AIA101.0.Aia101
AIA101.0.Aia101
Dan D'Urso
 
Producing the Investigative Report
Producing the Investigative ReportProducing the Investigative Report
Producing the Investigative Report
Ryan Thornburg
 
Show Your Work: Cheap & Easy Tools for Presenting Data
Show Your Work: Cheap & Easy Tools for Presenting DataShow Your Work: Cheap & Easy Tools for Presenting Data
Show Your Work: Cheap & Easy Tools for Presenting Data
Ryan Thornburg
 
OpenRural's Guide to Digital Public Records in N.C.
OpenRural's Guide to Digital Public Records in N.C.OpenRural's Guide to Digital Public Records in N.C.
OpenRural's Guide to Digital Public Records in N.C.
Ryan Thornburg
 
My Logo Portfolio
My Logo PortfolioMy Logo Portfolio
My Logo Portfolio
beth7865
 
SQL302 Intermediate SQL Workshop 3
SQL302 Intermediate SQL Workshop 3SQL302 Intermediate SQL Workshop 3
SQL302 Intermediate SQL Workshop 3
Dan D'Urso
 
AVB201.1 Microsoft Access VBA Module 1
AVB201.1 Microsoft Access VBA Module 1AVB201.1 Microsoft Access VBA Module 1
AVB201.1 Microsoft Access VBA Module 1
Dan D'Urso
 
My Print Portfolio
My Print PortfolioMy Print Portfolio
My Print Portfolio
beth7865
 
青年創業及圓夢網 創業稅務大小事【創業懶人包 】
青年創業及圓夢網 創業稅務大小事【創業懶人包 】青年創業及圓夢網 創業稅務大小事【創業懶人包 】
青年創業及圓夢網 創業稅務大小事【創業懶人包 】
RICK Lin
 
鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網
鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網
鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網
RICK Lin
 
AMP110 Microsoft Access Macros
AMP110 Microsoft Access MacrosAMP110 Microsoft Access Macros
AMP110 Microsoft Access Macros
Dan D'Urso
 
13 concurs d'aforismes
13 concurs d'aforismes13 concurs d'aforismes
13 concurs d'aforismes
JAVIER ALSINA GONZALEZ
 
Dutch Overheid20
Dutch Overheid20Dutch Overheid20
Dutch Overheid20
BZK
 
Widget SOA
Widget SOAWidget SOA
Widget SOA
Stephen Anthony
 
Ese Psg Powerpoint Show 102807
Ese Psg Powerpoint Show 102807Ese Psg Powerpoint Show 102807
Ese Psg Powerpoint Show 102807
podczaski
 
AIN102S Access string function sample queries
AIN102S Access string function sample queriesAIN102S Access string function sample queries
AIN102S Access string function sample queries
Dan D'Urso
 
Reporting for Online:
Tools for Building Trust and Relevance
Reporting for Online:
Tools for Building Trust and RelevanceReporting for Online:
Tools for Building Trust and Relevance
Reporting for Online:
Tools for Building Trust and Relevance
Ryan Thornburg
 
How To Create A You Tube Channel
How To Create A You Tube ChannelHow To Create A You Tube Channel
How To Create A You Tube Channel
Ryan Thornburg
 

More Related Content

Viewers also liked

Link Journalism: Curation to increase trust, relevance, brevity and pageviews
Link Journalism: Curation to increase trust, relevance, brevity and pageviewsLink Journalism: Curation to increase trust, relevance, brevity and pageviews
Link Journalism: Curation to increase trust, relevance, brevity and pageviews
Ryan Thornburg
 
Show Your Work: Cheap & Easy Tools for Presenting Data
Show Your Work: Cheap & Easy Tools for Presenting DataShow Your Work: Cheap & Easy Tools for Presenting Data
Show Your Work: Cheap & Easy Tools for Presenting Data
Ryan Thornburg
 
OpenRural's Guide to Digital Public Records in N.C.
OpenRural's Guide to Digital Public Records in N.C.OpenRural's Guide to Digital Public Records in N.C.
OpenRural's Guide to Digital Public Records in N.C.
Ryan Thornburg
 
My Logo Portfolio
My Logo PortfolioMy Logo Portfolio
My Logo Portfolio
beth7865
 

Viewers also liked (20)

George Washington Teacher’s Institute
George Washington Teacher’s InstituteGeorge Washington Teacher’s Institute
George Washington Teacher’s Institute
 
Link Journalism: Curation to increase trust, relevance, brevity and pageviews
Link Journalism: Curation to increase trust, relevance, brevity and pageviewsLink Journalism: Curation to increase trust, relevance, brevity and pageviews
Link Journalism: Curation to increase trust, relevance, brevity and pageviews
 
AVB202 Intermediate Microsoft Access VBA
AVB202 Intermediate Microsoft Access VBAAVB202 Intermediate Microsoft Access VBA
AVB202 Intermediate Microsoft Access VBA
 
Digital Public Records
Digital Public RecordsDigital Public Records
Digital Public Records
 
AIA101.0.Aia101
AIA101.0.Aia101AIA101.0.Aia101
AIA101.0.Aia101
 
Producing the Investigative Report
Producing the Investigative ReportProducing the Investigative Report
Producing the Investigative Report
 
Show Your Work: Cheap & Easy Tools for Presenting Data
Show Your Work: Cheap & Easy Tools for Presenting DataShow Your Work: Cheap & Easy Tools for Presenting Data
Show Your Work: Cheap & Easy Tools for Presenting Data
 
OpenRural's Guide to Digital Public Records in N.C.
OpenRural's Guide to Digital Public Records in N.C.OpenRural's Guide to Digital Public Records in N.C.
OpenRural's Guide to Digital Public Records in N.C.
 
My Logo Portfolio
My Logo PortfolioMy Logo Portfolio
My Logo Portfolio
 
SQL302 Intermediate SQL Workshop 3
SQL302 Intermediate SQL Workshop 3SQL302 Intermediate SQL Workshop 3
SQL302 Intermediate SQL Workshop 3
 
AVB201.1 Microsoft Access VBA Module 1
AVB201.1 Microsoft Access VBA Module 1AVB201.1 Microsoft Access VBA Module 1
AVB201.1 Microsoft Access VBA Module 1
 
My Print Portfolio
My Print PortfolioMy Print Portfolio
My Print Portfolio
 
青年創業及圓夢網 創業稅務大小事【創業懶人包 】
青年創業及圓夢網 創業稅務大小事【創業懶人包 】青年創業及圓夢網 創業稅務大小事【創業懶人包 】
青年創業及圓夢網 創業稅務大小事【創業懶人包 】
 
鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網
鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網
鑄造產業轉型升級與發展-創業懶人包-青年創業及圓夢網
 
AMP110 Microsoft Access Macros
AMP110 Microsoft Access MacrosAMP110 Microsoft Access Macros
AMP110 Microsoft Access Macros
 
13 concurs d'aforismes
13 concurs d'aforismes13 concurs d'aforismes
13 concurs d'aforismes
 
Dutch Overheid20
Dutch Overheid20Dutch Overheid20
Dutch Overheid20
 
Widget SOA
Widget SOAWidget SOA
Widget SOA
 
Ese Psg Powerpoint Show 102807
Ese Psg Powerpoint Show 102807Ese Psg Powerpoint Show 102807
Ese Psg Powerpoint Show 102807
 
AIN102S Access string function sample queries
AIN102S Access string function sample queriesAIN102S Access string function sample queries
AIN102S Access string function sample queries
 

More from Ryan Thornburg

More from Ryan Thornburg (6)

Reporting for Online:
Tools for Building Trust and Relevance
Reporting for Online:
Tools for Building Trust and RelevanceReporting for Online:
Tools for Building Trust and Relevance
Reporting for Online:
Tools for Building Trust and Relevance
 
How To Create A You Tube Channel
How To Create A You Tube ChannelHow To Create A You Tube Channel
How To Create A You Tube Channel
 
Tutorial: Your First Reporting Assignment
Tutorial: Your First Reporting AssignmentTutorial: Your First Reporting Assignment
Tutorial: Your First Reporting Assignment
 
Creating a Photo Story With Soundslides
Creating a Photo Story With SoundslidesCreating a Photo Story With Soundslides
Creating a Photo Story With Soundslides
 
Social Media and User Generated Content For Journalists
Social Media and User Generated Content For JournalistsSocial Media and User Generated Content For Journalists
Social Media and User Generated Content For Journalists
 
Editing Online News
Editing Online NewsEditing Online News
Editing Online News
 

Recently uploaded

Dubai Call Girls Pinky O525547819 Call Girl's In Dubai
Dubai Call Girls Pinky O525547819 Call Girl's In DubaiDubai Call Girls Pinky O525547819 Call Girl's In Dubai
Dubai Call Girls Pinky O525547819 Call Girl's In Dubai
kojalkojal131
 
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
Andy (Avraham) Blumenthal
 
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
Faga1939
 
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
hyt3577
 
The political system of the united kingdom
The political system of the united kingdomThe political system of the united kingdom
The political system of the united kingdom
lunadelior
 
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 

Recently uploaded (20)

10052024_First India Newspaper Jaipur.pdf
10052024_First India Newspaper Jaipur.pdf10052024_First India Newspaper Jaipur.pdf
10052024_First India Newspaper Jaipur.pdf
 
Job-Oriеntеd Courses That Will Boost Your Career in 2024
Job-Oriеntеd Courses That Will Boost Your Career in 2024Job-Oriеntеd Courses That Will Boost Your Career in 2024
Job-Oriеntеd Courses That Will Boost Your Career in 2024
 
Dubai Call Girls Pinky O525547819 Call Girl's In Dubai
Dubai Call Girls Pinky O525547819 Call Girl's In DubaiDubai Call Girls Pinky O525547819 Call Girl's In Dubai
Dubai Call Girls Pinky O525547819 Call Girl's In Dubai
 
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
 
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
 
422524114-Patriarchy-Kamla-Bhasin gg.pdf
422524114-Patriarchy-Kamla-Bhasin gg.pdf422524114-Patriarchy-Kamla-Bhasin gg.pdf
422524114-Patriarchy-Kamla-Bhasin gg.pdf
 
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
 
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
 
04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf
 
The political system of the united kingdom
The political system of the united kingdomThe political system of the united kingdom
The political system of the united kingdom
 
declarationleaders_sd_re_greens_theleft_5.pdf
declarationleaders_sd_re_greens_theleft_5.pdfdeclarationleaders_sd_re_greens_theleft_5.pdf
declarationleaders_sd_re_greens_theleft_5.pdf
 
Politician uddhav thackeray biography- Full Details
Politician uddhav thackeray biography- Full DetailsPolitician uddhav thackeray biography- Full Details
Politician uddhav thackeray biography- Full Details
 
05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf
 
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
 
China's soft power in 21st century .pptx
China's soft power in 21st century .pptxChina's soft power in 21st century .pptx
China's soft power in 21st century .pptx
 
06052024_First India Newspaper Jaipur.pdf
06052024_First India Newspaper Jaipur.pdf06052024_First India Newspaper Jaipur.pdf
06052024_First India Newspaper Jaipur.pdf
 
*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...
*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...
*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...
 
call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls inMahavir Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
 
KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...
KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...
KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...
 
Unveiling the Characteristics of Political Institutions_ A Comprehensive Anal...
Unveiling the Characteristics of Political Institutions_ A Comprehensive Anal...Unveiling the Characteristics of Political Institutions_ A Comprehensive Anal...
Unveiling the Characteristics of Political Institutions_ A Comprehensive Anal...
 

Lecture About Online News Audience

  • 1. The Online News Audience Ryan Thornburg January 2009 www.futureofnews.net | ryan.thornburg@unc.edu
  • 2. Percent of Population Ever Going Online 1995-2007 2007 – 72%
  • 3.  
  • 4.  
  • 5.  
  • 6. What does the Internet news audience do? Watch news programs or video clips online 54% Listen to newscasts or news items online 40% Have news on a customized Web page like iGoogle 36% Read blogs about politics or current events 36% Read comments about news stories posted by others 32% Look at lists of the most-read, most-emailed or most-blogged stories on news websites 29% Receive email news alerts or summaries 25% Have news items in an RSS reader 12% Post comments about news stories online 11% read news on a social networking site 10% post news on a social networking site 8% have their own blog 8% post photos, video or information about your community to a news site 6% used news-ranking websites such as reddit.com or digg.com 5% posted a story to a news ranking site 2%
  • 7.  
  • 8.  
  • 9. Are we trying to reach new audiences? Or reach old audiences in new ways? Reach
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. Where Do Readers Come From?
  • 16.  
  • 17. Which one is the homepage?
  • 18. Time Users Spend on Each Page
  • 20.  
  • 21.
  • 22.  
  • 23.
  • 24.
  • 25. Billy Browser and Sally Searcher