In October 2010 I co-presented with New Media Strategies at a Non-Profit seminar. Our session was about the Not-Profit client perspective on working with a social media agency.
19. Watch the videos, rate & favorite: http://www.youtube.com/EndtheRword“I bowled a 129. … It’s like – it was like Special Olympics, or something.” - President Obama March 19 The infamous Jay Leno Show gaffe. March 31 First National Day of Awareness for R-word Campaign.
20. Our Strategy Three stages Stage One Leverage the spotlight on Special Olympics thanks to President Obama’s comment to generate conversation and debate about prevailing attitudes and misperceptions of people with intellectual disabilities. This included highlighting the public debate of language reflecting attitude and private higher level asks to the White House. Publicly we were able to equate a dismissive attitude toward our athletes’ abilities with the casual use of the word ‘retard’ which set up our call to action to take the pledge at www.r-word.org on the first national day of awareness, 3.31.09. Stage Two Rinse, wash and repeat. We focused on tracking, reporting, and highlighting all the R-word pledges, blogs posts, online conversations and grassroots action taken on and around the 3.31.09 day of awareness. We also thanked as many supporters as we could which helped to reinforce all the activity that had been taken. Stage Three This is where we began to turn the conversation about the R-word campaign into a broader message about, and an entry point into, Special Olympics. Now that you’ve pledged, here are five things you can do – volunteer locally, hold a youth rally, invite someone with ID to sit at lunch with you in school, coach, play a Unified sport.
26. They’ll promote their work with youStructured the justification to meet goals of a department with available budget Secured a budget for 3.31.09 campaign of $75,000