Please join us for an overview of best practices on inbound marketing, as well as a deep-dive into the tools that help make over 7,000 clients worldwide successful with their online presence.

1. HubSpot
All-in-one inbound marketing software

2. WHAT
MAKES
HUBSPOT
DIFFERENT?

3. ALL-IN-ONE SEO
1
HubSpot simplifies your
1marketing by pulling
together everything you
need to grow your
business.
Text
Marketing
goes
Automation
here
Social
Text
Marketing
goes
Content Media Analytics
Creation here
Email &
Landing Lead
Pages Nurturing

4. INTEGRATED
The fact that HubSpot is
all-in-one makes your
marketing easier. The
fact that it’s integrated,
makes it more effective.
Multi-channel analytics
Closed loop reporting
SEO driven content tools
Mobile-friendly
Image source: Eric Skiff

5. HUBSPOT
TOOLS

6. WEBSITE
MANAGEMENT
Send your IT guys out to coffee.
Website management made simpler.

7. Content Management System
Create website pages in moments (and without a computer science degree).
See how effective your website is at driving visits & leads.
Easily edit pages --
Easy Page no coding needed.
Formatting
Keep track of how
your website is
doing each month.
Dynamic messages
advise you on what
to do next.

8. SEARCH
ENGINE
OPTIMIZATION
Optimize your content so leads find you.

9. The Keyword App
No need to hire an SEO expert. Get clear action steps to improve your rank.
Questions it answers:
What are our “sweet spot”
keywords and how do we take
action to increase our rank?
What keywords brought
us the greatest # of leads?
What keywords are driving
traffic but not conversions?
How do I fix that?
Where are my competitors
out-ranking me?
What keywords should I stop
wasting time & money on?

10. Link Grader
See what websites are linking to you and how valuable those link are
in improving your search engine optimization.
See inbound links for competitors too.

11. Pages
Track the effectiveness of individual pages, get clear instructions on how to improve them.

12. BLOGGING &
SOCIAL MEDIA
Attract leads with useful and engaging content.

13. Blogging Platform
Get as-you-type advice on how to improve your blog posts and draw leads in.
Easy blogging
interface
Dynamic advice on
improving your posts
Search engine
optimization

14. Social Media Publishing
Schedule out social media posts across multiple accounts
and see how many clicks each generated.

15. Social Media Monitoring
Easily monitor social media mentions across networks on your keywords,
company name and competitors.

16. Social Media Analytics
See which channels are bringing in the most traffic and leads.

17. LEAD
INTELLIGENCE
Understand the timing and motivations of your leads.

18. Prospect Intelligence
Track what companies are visiting your website and see what content
brought them in. Make more informed sales calls and marketing decisions.
Dunder Mifflin Paper
All visitors Individual company Identified person
view view view

19. Lead Intelligence
See the complete history of interactions for a lead or customer across channels.
Understand their interest in your company and level of engagement.

20. LEAD
ACQUISITION
Attract quality leads and increase conversions

21. Landing Pages
Easily create landing pages and measure their effectiveness over time.
Build landing Track conversion rates,
pages in moments. new leads and customers.

22. A/B Testing
Create multiple variations of a landing page and test which version does better. HubSpot will
automatically tell you when the test becomes statistically significant. Then just disable the
less effective pages.

23. LEAD
NURTURING
Help your leads navigate the decision process.

24. Email Marketing
Use one of HubSpot’s templates or customize your own.
Segment leads and target your emails based on website events.

25. Integrated Email Analytics
Get detailed analytics for each send. Create segments of subscribers based on their behavior.

26. Lead Nurturing & Marketing Automation
Trigger emails and other communications based on customer behavior on and off of your site.
Let the lead activity dictate email timing and content, rather than an arbitrary marketing schedule.

27. ANALYTICS
Get smarter about your marketing investments.

28. Sources
See what originally brought your leads and customers into your site.

29. Landing Page Analytics
Compare the effectiveness of different landing pages.

30. Conversion Assists
See what pages were important to people who ended up converting and buying.

31. Return on Investment
Tie all of your analytics to what really matters: How many customers you earned.

32. Competitors and Benchmarks
Use our Marketing Grader to keep an eye on your competitors’ performance.

33. Closed Loop Marketing
See how specific marketing efforts & channels are contributing to the bottom line.
$ Marketing
Marketing
Investment
Results by Channel
Informed
Customers Sales Team
Brought in

34. One End-to-End System
Because it shouldn’t take 15 log-ins to execute on your marketing strategy.
Sales Social Media
Salesforce.com Facebook. Twitter.
Marketing Support
Email software Support software
Web Analysts Billing
Payment software
Google Analytics etc.

35. A Monthly Report Sent Directly To You
Just click save and you’re ready to present on your marketing progress.

36. INTEGRATIONS
We play nice with others.

37. Our Ever-Expanding List of Integrations
CRM Systems Billing Systems
Salesforce, Sugar CRM, Microsoft Recurly, Chargify
Dynamics and more
Help Desks
eCommerce Zendesk, Assistly
Magento, Shopify, and more
Social Media
Email Service Providers Facebook, Twitter, Linkedin, and more.
Mailchimp, Constant Contact,
Campaign Monitor, Silverpop Mobile
SMS and Apps
Webinar Providers
Go To Webinar
Citrix

38. The App Marketplace
Community-bred solutions that multiply like gremlins
Search & install apps in
the app marketplace.
Read user reviews
and submit your own.

39. The Service Marketplace
No time? Have a service-provider do it for you. HubSpot Certified.

40. HubSpot API
The HubSpot API makes it possible to integrate with anything (except maybe, a toaster).
Blog API Keywords API Leads API Lead Nurturing API
Marketing Events API Prospects API Settings API
http://developers.hubspot.com/

41. RESULTS
AND CASE
STUDIES

42. Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads,
and customers, particularly in the past year. Most notably, the company has attributed more than
50% of its new sales to inbound marketing practices.
OTHER RESULTS
• Experienced a 5-fold increase in monthly organic "If I look at the new customers
traffic and organic leads since February 2010 we've won this year, more
than half of them can be
• Achieved a 31% overall conversion rate on all attributed to the inbound
website landing pages marketing efforts that HubSpot
has helped us put into place.”
-- Bob Apollo,
Managing Director

43. The primary metrics Lynden uses to track its success with inbound marketing and HubSpot is
both the number of qualified quote requests it generates plus its call center volume. Since
implementing HubSpot, Lynden has increased its total quote requests by 270%.
"We're a smaller marketing
OTHER RESULTS department, and so we really
have to efficiently use our
• Increased quote requests generated resources, and HubSpot has
online by more than 412% really fulfilled that need for us.
• Increased total inquiries to the Lynden It's definitely had a noticeable
Call Center by 93% impact on the volume [of
• Improved its small marketing team's quotes] that we're getting in,
efficiency in serving a large organization and an impact on the
organization.”
- Ryan Dixon
Online Marketing Manager

45. ADDITIONAL
BACKGROUND
ON HUBSPOT

46. Founded by MIT Sloan Graduates
1
1
TEXT
GOES
HERE
Text
goes
Funded Sequoia Capital, Google
Ventures & Salesforce
here
6,500
customers
worldwide
Average
HubSpot
customer
lead growth:
32%
HubSpot Text
growth rate
of 6015%
goes
Over three years here