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If you’re 1 in 7 billion,
how will you stand out?
What will we do today?

1. Review my background
2. Get to know you
3. Dive into our social media revolution
4. Walk through the personal branding process
5. Review resources
6. Make time for a Q&A

  Tweet me @rsheehy
  #personalbrandTXState
My background




                Tweet me @rsheehy
                #personalbrandTXState
What are your goals?




                       Tweet me @rsheehy
                       #personalbrandTXState
Welcome to the social media revolution




Tweet me @rsheehy
#personalbrandTXState
Step 1: Take time to introspect




                     Tweet me @rsheehy
                     #personalbrandTXState
Step 2: Define your brand




                     Tweet me @rsheehy
                     #personalbrandTXState
Step 3: Build it and they will come




                      Tweet me @rsheehy
                      #personalbrandTXState
Identify the appropriate platforms




                    Tweet me @rsheehy
                    #personalbrandTXState
Step 4: Find your target audience(s)




                       Tweet me @rsheehy
                       #personalbrandTXState
Step 5: Know what NOT to do
•   Rant every thought
•   Unveil political opinions
•   Spam, sell or overhype
•   Showcase your sexy side
•   Use expletives
•   Post inappropriate pics
•   Like pages that are incriminating
                                Tweet me @rsheehy
                                #personalbrandTXState
Step 6: Master best practices
• Know your audience
• Interact with them frequently
• Create compelling content
     – Inform, educate, entertain
•   Master a few platforms
•   Taylor the message
•   Listen and monitor
•   Stay current on trends
                                    Tweet me @rsheehy
                                    #personalbrandTXState
Step 6: Master best practices

• Strive for authenticity,
  transparency and originality
• Post content regularly
• Respond promptly
• Measure success
  – What’s working? What isn’t?
• Understand the big picture
• Commit yourself
                                  Tweet me @rsheehy
                                  #personalbrandTXState
Resource: RyanCSheehy.com
Questions?




             Tweet me @rsheehy
             #personalbrandTXState
Parting thoughts

We are all storytellers.
Only YOU can tell yours best.
Get in touch with who you are.
Tap into your own personal dream.
And create the career you envisioned!

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Stand out as 1 in 7 billion with personal branding

  • 1. If you’re 1 in 7 billion, how will you stand out?
  • 2. What will we do today? 1. Review my background 2. Get to know you 3. Dive into our social media revolution 4. Walk through the personal branding process 5. Review resources 6. Make time for a Q&A Tweet me @rsheehy #personalbrandTXState
  • 3. My background Tweet me @rsheehy #personalbrandTXState
  • 4. What are your goals? Tweet me @rsheehy #personalbrandTXState
  • 5. Welcome to the social media revolution Tweet me @rsheehy #personalbrandTXState
  • 6. Step 1: Take time to introspect Tweet me @rsheehy #personalbrandTXState
  • 7. Step 2: Define your brand Tweet me @rsheehy #personalbrandTXState
  • 8. Step 3: Build it and they will come Tweet me @rsheehy #personalbrandTXState
  • 9. Identify the appropriate platforms Tweet me @rsheehy #personalbrandTXState
  • 10. Step 4: Find your target audience(s) Tweet me @rsheehy #personalbrandTXState
  • 11. Step 5: Know what NOT to do • Rant every thought • Unveil political opinions • Spam, sell or overhype • Showcase your sexy side • Use expletives • Post inappropriate pics • Like pages that are incriminating Tweet me @rsheehy #personalbrandTXState
  • 12. Step 6: Master best practices • Know your audience • Interact with them frequently • Create compelling content – Inform, educate, entertain • Master a few platforms • Taylor the message • Listen and monitor • Stay current on trends Tweet me @rsheehy #personalbrandTXState
  • 13. Step 6: Master best practices • Strive for authenticity, transparency and originality • Post content regularly • Respond promptly • Measure success – What’s working? What isn’t? • Understand the big picture • Commit yourself Tweet me @rsheehy #personalbrandTXState
  • 15. Questions? Tweet me @rsheehy #personalbrandTXState
  • 16. Parting thoughts We are all storytellers. Only YOU can tell yours best. Get in touch with who you are. Tap into your own personal dream. And create the career you envisioned!