Keynote presentation given to 500 women leaders in Orlando, Florida during the 2015 conference at Shingle Creek focused on personal branding.

1. Orlando Women’s Conference 2015
Assess Your Brand
Ryan Mickley
Master Certified Personal Branding Strategist
@imryanmickley
The Power of Your Personal Brand
Part 1:

2. Make Me Look Fat?
Orlando Women’s Conference 2015
Does This

3. In-Depth, Scientific, Authentically Synthetic Research Study On…

4. • 1 of 20 Master Certified Personal Branding Strategists (youngest)
• Former Executive Producer, Reach Personal Branding Interview Series
• Captain of the New World of Work
Who is this guy?

5. If Three People Say You’re a Horse, Buy a Saddle.
Photo Credit: The Wu’s Photo Land

6. Yes, You Already Have a Brand

7. http://www.reachcc.com/360register
360Reach Survey: Free 15-Day Trial

8. http://www.onlineidcalculator.com/
Online ID Calculator

9. Volume
5 Measures of Online Reputation
Relevance
DiversityPurity
Validation

10. Volume & Relevance
volume
occupation relevance?
location relevance?
occupation relevance?
relevant!

11. Purity
Ryan Mickley
Personal Branding
Ryan Mickley
Strategist
High School Football
Quarterback

12. Diversity

13. Diversity

14. Diversity

15. Diversity

16. Diversity

17. Validation
validation

18. Recap
How To Assess Your Brand:
!
• The world of work has changed; personal branding is the answer
• Yes, you have a brand - there is no opting out
• Discover your unique promise of value and deliver it daily
• 360Reach Personal Brand Survey
• Online ID Calculator
• 5 Measures of Online Reputation
• Volume
• Relevance
• Diversity
• Purity
• Validation

19. Thank You!
@imryanmickley
in/ryanmickley
ryanmickley.com
Let’s Connect!