1. Investor Presentation
August 2009
Contact:
Ryan O’Day, President and CEO
618-655-0888
ryanoday@wanggangasian.com
Edwardsville, IL
2. Multi-unit operator-based restaurant concept that mixes fresh
food, great décor, and a comfortable, welcoming atmosphere
to provide a quick service meal experience not currently
found in the Asian carry-out dining segment.
First location in Edwardsville, IL opened in February 2009
Profitable with average of $1,991/day in sales
Led by team with food franchise and expansion experience
Seasoned head chef with restaurant operations experience
Identified second location
With funding, will roll out 10 stores over next 5 years
3. Upscale dining experience with quick service price
Food Venue Service
•Asian cuisine •Small •Cross-trained
•Fresh •Strategic small staff
•Heart-friendly locations •Order food at
•Unique options •Focus on carry- counter
•Affordable at out & delivery •Food brought to
under $10 for •Unusual pleasing table
food and drink decor •Tip not required
4. Generating an average of $1,991 per day for lunch and dinner
Open since February 2009
18 employees; 1,200 SF; 25 seats
Cash flow positive within 4 months
Averaging $583/SF in annual sales
Existing space build out costs were approximately $60,000
65% of orders are to go (take-out and delivery)
Located in strip mall in previous Chinese restaurant space
2 miles from commercial center & 1 mile from college campus
Many customers are repeat customers
Strong word of mouth reputation
5. Open 10 locations over next 5 years with funding
Year 1 Years 2-4 Year 5
Locations will be within 2 hr. radius from existing location
Target cities include: Carbondale, Champaign, Columbia, & St. Louis
Roll-out happens within 6-8 months of financing secured
Locations will be 2,800-3,000SF with 41-65 seats
Build-out costs will be up to $175K per location
Each location projected to generate $1,733/day in first year
Profitability reached within 16 months per location
6. Crowded market but few with Wang Gang model
Snapshot of Asian Restaurant Market
61,893 Asian restaurants in U.S.
Chinese (40,889), Japanese (9,383), Thai (2,645), Vietnamese (2,644),
Korean (1,271) and Pan-Asian (1,955)
Types of Chinese Restaurants
Sit-down dining - order from a menu that is too big to be fresh, more authentic food
Take-out - convenient outlets for traditional American Chinese dishes, folded and waxed
cardboard boxes
Buffets - wide variety of food in buffet style, authenticity of the food varies from outlet to
outlet, offer more than just Chinese food
7. Initially enter market through site conversions in college towns
Target Demographic
College students living on or close to college campus
Families living within higher-density suburban areas
Close to military bases w/ high density of people within 18-34 age range
Market Entry Strategy
College towns – low unemployment, regional health-care, skilled and educated
workforce, new students each year, recession resilient college faculty workforce
Site conversion – convert previous restaurants at lower cost than building new,
negotiate rents with landlords for vacated space
Marketing/Sales Strategies
◦ Email, text messaging, TV, radio, print, Internet
◦ Up selling, daily specials, promotions
8. Wang Gang offers a unique Asian restaurant concept
Primary competition: quick service Chinese restaurant chains
Other competition: independent Chinese restaurants
Indirect competition: non-Asian national quick service chains
Primary Strengths Weaknesses Wang Gang
Competition Difference
Yan Can, Crazy Time in market, Lack of delivery Heart friendly, unique
Bowls and Wraps, established, service, limited dine food options,
Noodles and locations, market in, sterile/dirty preserve integrity of
Company, Mama penetration, loyal interior, serve frozen food, food not
Fu’s, YoshiNoya, customers, better food, too wide of institutionally
Panda Express, Pei menu/price menu, buffet style, purchased,
Wei,Teriyaki knowledge, low service, dietary homemade sauces,
Experience, Sorabol, continuous challenges, limited no sushi, pleasing
Doc Chey’s, improvement hours, don’t serve décor, counter
Wagamama alcohol service, limited
menu, open 7 days a
week, serves alcohol,
no language barrier
9. Grow by expansion, inexpensive build-out, quick profitability
Open 10 locations in 5 years with funding
Each location projected to generate $1,733/day in first year
Profitability reached within 16 months per location
Build out costs: $100-175K (depending on space)
Year 1 Year 2 Year 3 Year 4 Year 5
Sales $1,872,000 $3,498,000 $5,448,000 $7,356,000 $8,712,000
Gross Profit $1,085,760 $2,051,340 $3,228,840 $4,401,720 $5,247,600
Operating Income $864,358 $1,691,670 $2,726,902 $3,751,514 $4,525,260
Net Income $895,187 $1,664,091 $2,570,954 $3,472,779 $4,106,733
Cash $1,876,723 $4,027,376 $7,143,441 $11,032,213 $15,368,067
Total Assets $2,445,437 $4,786,947 $8,052,013 $11,935,928 $16,127,496
Store Roll Out 3 2 2 2 1
10. Grow through brand extension, new locations, and franchising
Brand Extension
◦ Line of bottled Asian sauces and salad dressings
◦ Frozen foods market
◦ Branded merchandise
Location
◦ Strip malls, stand alone stores, attached within hotels, airport
locations, college cafeterias, hospital cafeterias, sports stadiums,
and any other exclusive tenancy
Franchising
11. Ryan O’Day: President and CEO
◦ Franchise owner of Seattle Sutton’s Healthy Eating
Raised $90K from private capital to purchase and develop franchise in St. Louis
In 3 years, generated $2.7MM in sales with over 30 distribution locations
Opened one new distributor location on average every 3 weeks for the first 2 years
◦ Quality Manager for the highest volume Sealed Air Corporation plant
Jamie O’Day: Executive Vice President, Operations
◦ Franchise owner of Seattle Sutton’s Healthy Eating with Ryan O’Day
◦ Started & sold three of her own top sales tier distributorships within St. Louis territory
Charles Hammelman: Corporate Chef/ Operations Manager
◦ 13 years experience in restaurant industry – culinary and hospitality
◦ Management role with P.F. Chang’s
Executive Chef/Culinary Partner of P.F. Chang’s
Sous chef of P.F. Chang’s China Bistro in Richmond Heights, MO
Managed daily operation of kitchen and 30 person crew
Member of regional chef training team and opened 2 new locations
12. Sherri Whitworth
◦ 30-year veteran of the restaurant and giftwares industry
◦ Operates profitable single unit Josephine’s Gift Shop and Tea Room in Godfrey, IL
Fred Whitworth
◦ 30-year veteran of the independent sales and marketing industry
◦ Runs operations for Josephine’s Gift Shop and Tea Room in Godfrey, IL
Michael A. Mitchell
◦ 40-year veteran of the automotive industry
◦ Former President of Global Commercial Operations of Collins and Aikman
John Caton
◦ 15 years experience in the restaurant industry
◦ Manager of a high volume Hooters, opening sous chef of a P.F. Chang’s China Bistro
◦ Proprietor of own restaurant in St. Louis - Benton Park Café
13. Previous capital raised: $110K from founders, friends, & family
Total round: $2.75MM (10 locations, $275K each)
◦ Seeking $825K to open 3 locations over next 12 months
USE OF FUNDS 10 SITES
Equipment $450K
Location Build- $800K
Out
Staff $500K
Marketing/ $500K
Advertising
Other Operating $500K
Expenses
TOTAL FUNDS $2.75MM
Exit Strategy: Distributions; purchase by firm in casual dining sector
14. Unique American management concept filling need of quality
quick service Asian food at a low price
Team with industry experience
Existing location profitable
Identified second location
Low cost roll-out of future locations