Job hunting tips from Ryan Scott Lum. Special presentation delivered to the San Diego State University American Marketing Association
www.ryanlum.com
@ryanscottlum
16. Straight out of college, I received 5 agency
interviews out of my 5 applications and 3 job
offers while having to prematurely end the
interview process at one agency.
17. I am still being recruited by several agencies
while continuously maintaining freelance
clients.
18. "The brick walls are there
to give us a chance to
show how badly we want
something." - Randy Pausch,The Last Lecture
19. STEP ONE
SET A DEADLINE
STEP TWO
BRAND YOURSELF
STEP THREE
FOLLOW UP
39. THE NEW RESUME
Hello, my name is
Marcus.
GuerrillaMar
ive
t
ke
www.Crea
ting
.com
www.CreativeGuerrillaMarketing.c
g*
*#
tin
1S
ite
rke
om
Fo
r Gue rilla Ma
r
40. THE NEW RESUME
The product helped me land this brilliant job but
also the article and everyones views on this website,
so thank everyone so much!
I am now and account executive at Gratterpalm
(one of the largest independent agencies outside
London.) and loving it.
Cheers Guys!
- Marcus
GuerrillaMar
ive
t
ke
www.Crea
ting
.com
www.CreativeGuerrillaMarketing.c
g*
*#
tin
1S
ite
rke
om
Fo
r Gue rilla Ma
r
42. 45% of employers questioned are using
social networks to screen job candidates
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
43. 35% of employers decided not to offer a
job to a candidate based on the content
uncovered on a social networking site
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
44. Facebook was the most popular online
destination for employers to do their
online sleuthing, followed by LinkedIn and
Myspace.
Survey conducted for Harris Interactive for CareerBuilder.com - January 2010
52. SOCIAL MEDIA
Interact with agencies
• Follow them on twitter and engage
• Join them on facebook and comment on their articles.
• Follow them on linkedin and see what positions are open
• Read their blogs and engage in their conversation
53. JOIN A CLUB
• Advertising - Ad2SD
• Graphic Design - AIGA
• Public Relations - PRSA
54. Thursday, April 21 6-8pm
Ad 2 San Diego Happy Hour
Where: Sandbar Grill
June 1st
Interactive Day San Diego
67. Write a hand-written
thank you
...if your handwriting sucks like
mine,
download a handwritten font.
68. POST INTERVIEW
• Keep interaction and
communication
• What are you looking for?
• How can I improve?
69. Resources
Mashable.com - Social Media News
LinkedIn.com - Professional
Networking
Behance.net - Creative Portfolio
Wordpress.com / Tumblr.com -
Blogging
70. 3 Key Takeaways
1. Utilize social media to network
2. Create and maintain your personal brand.
3. Follow-up with conversation and continue to
build a relationship.
graduating job hunting\njob hunting for the grad\n\n
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Krop, Carbonmade, Tischen, Behance\n
Krop, Carbonmade, Tischen, Behance\n
Krop, Carbonmade, Tischen, Behance\n
Krop, Carbonmade, Tischen, Behance\n
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Hello, my name is Marcus. I am 22 and a recent graduate from Lincoln University (England). I graduated with a degree in Advertising and Business and am now looking for a job in marketing. After leaving University around 12 months ago I sent of many CVs to many different company and the responses were all the same, ‘We are looking for someone with more experience’. After hearing this I decided to do something about it. I advertised myself to companies at a networking meeting. I said I would work for free over 3 months doing marketing to gain some experience. I worked for a great company and I learned so much over those three months.After this I worked assisting in running networking events but after a few months I realised it was not this industry I wanted to be in but I still gained a lot of experience and knowledge from the opportunity.\nThis then lead me to work for a company co-ordinating a complete re brand of the company as they were moving into new markets. This was an great opportunity for me and I learned  so so much there. Unfortunately after the rebrand there was not enough work for them to employ me. So it left me in the situation I am in now.\nI am a graduate with a wide range of experience and a creative outlook. With this is mind I wanted to get this across to my potential employers. I sat myself in their shoes and thought what would I think if I had to keep looking at CV after CV, and I realized I would be very bored and I needed to look at with my marketing head on and market myself effectively.\nThat is when I came up with the idea of personalizing a product that people would enjoy to make my name stand out from everyone else. And hopefully I have done that here. The front has my name on it in the ‘Stella Artois’ and the text ‘A Refreshing Change’ and ‘EST 1988′ (my year of birth).On the reverse it says ‘Marcus Costello Ingredients:’ and lists all my skills and attributes. A best before date of 05/03/78, Brewed in Yorkshire and instead of a alcohol percentage I have edited it so it says 100% effort.\n\nThanks to everyone for the positive comments and the tweets, it has been brilliant and not only did the product help me land this brilliant job but also the article and everyones views on this website, So thank everyone so much! I am now and account executive at Gratterpalm (one of the largest independent agencies outside London.) and loving it. Cheers Guys!\n\n
Hello, my name is Marcus. I am 22 and a recent graduate from Lincoln University (England). I graduated with a degree in Advertising and Business and am now looking for a job in marketing. After leaving University around 12 months ago I sent of many CVs to many different company and the responses were all the same, ‘We are looking for someone with more experience’. After hearing this I decided to do something about it. I advertised myself to companies at a networking meeting. I said I would work for free over 3 months doing marketing to gain some experience. I worked for a great company and I learned so much over those three months.After this I worked assisting in running networking events but after a few months I realised it was not this industry I wanted to be in but I still gained a lot of experience and knowledge from the opportunity.\nThis then lead me to work for a company co-ordinating a complete re brand of the company as they were moving into new markets. This was an great opportunity for me and I learned  so so much there. Unfortunately after the rebrand there was not enough work for them to employ me. So it left me in the situation I am in now.\nI am a graduate with a wide range of experience and a creative outlook. With this is mind I wanted to get this across to my potential employers. I sat myself in their shoes and thought what would I think if I had to keep looking at CV after CV, and I realized I would be very bored and I needed to look at with my marketing head on and market myself effectively.\nThat is when I came up with the idea of personalizing a product that people would enjoy to make my name stand out from everyone else. And hopefully I have done that here. The front has my name on it in the ‘Stella Artois’ and the text ‘A Refreshing Change’ and ‘EST 1988′ (my year of birth).On the reverse it says ‘Marcus Costello Ingredients:’ and lists all my skills and attributes. A best before date of 05/03/78, Brewed in Yorkshire and instead of a alcohol percentage I have edited it so it says 100% effort.\n\nThanks to everyone for the positive comments and the tweets, it has been brilliant and not only did the product help me land this brilliant job but also the article and everyones views on this website, So thank everyone so much! I am now and account executive at Gratterpalm (one of the largest independent agencies outside London.) and loving it. Cheers Guys!\n\n