Conversion MeetUp Vol.1の小川パートの資料です。 ほとんど文章が無く（あっても英語ですが）トークで乗り切ったため、見てもわかりにくいかもしれないのですが、ご容赦ください。

1. Conversion
Manipulation
Taku Ogawa (c) / 2011

2. Conversion A ni dea
in β
Manipulation
Taku Ogawa (c) / 2011

3. for Advertising Model
Company Client

4. for Advertising Model
Company Client

5. for Advertising Model
Company Client

6. for Advertising Model
Company Client

7. for Advertising Model
Company Client

9. THE IDEA

10. 1 Converson Maximization
THE IDEA

11. 1 Converson Maximization
2 Conversion Optimization
THE IDEA

12. 1 Converson Maximization
2 Conversion Optimization
THE IDEA 3 Conversion Manipulation

13. Manipulation

14. Manipulation

15. Manipulation

16. Conversion Maximization

17. Conversion Maximization

18. Conversion Optimization

19. Conversion Optimization

20. Conversion Manipulization

21. Conversion Manipulization

22. In the right place at the right time!

23. In the right place at the right time!

24. Is this OK? (size=cost spent)

25. Is this OK? (size=cost spent)

26. This is better! (size=cost spent)

27. This is better! (size=cost spent)

28. Why Conversion Manipulation

29. Why Conversion Manipulation

30. Company
Customer Client

31. Makes everyone happy!
Company
Customer Client

32. Makes everyone happy!
Company
Customer Client

33. Makes everyone happy!
Company
Customer Client

34. Makes everyone happy!
Company
Customer Client

35. Makes everyone happy!
Company
Customer Client

36. Increase Profit by “Retention”

37. Increase Profit by “Retention”

39. Sales & Cost

40. Retention 80
CPA
50 50 50
30 30
Sales & Cost
Maximization Optimization Manipulation

41. Retention 80
CPA
50 50 50
30 30
Sales & Cost
Maximization Optimization Manipulation

42. Retention 80
CPA
50 50 50
30 30
Sales & Cost
Maximization Optimization Manipulation

44. Retention
Effect

45. No Retention
Retention 48
41 40
38
35
34
30 30
25
Retention
Effect Month 1 Month 2 Month 3 Month 4 Month5

46. No Retention
Retention 48
41 40
38
35
34
30 30
25
Retention
Effect Month 1 Month 2 Month 3 Month 4 Month5

48. Methods

49. 1 Attraction Control
Methods

50. 1 Attraction Control
2 Website Control
Methods

51. 1 Attraction Control
2 Website Control
Methods 3 Sales Control

52. Attraction Control

53. Attraction Control

54. Website Control

55. Website Control

56. Website Control

57. God Hand

58. Sales Control

59. High Level Sitemap (@ank)

60. High Level Sitemap (@ank)
Top
Top
Top

61. High Level Sitemap (@ank)
Top
Top Banner
Top

62. High Level Sitemap (@ank)
Top
Top Banner +250 +25
Top

63. High Level Sitemap (@ank)
Top
Top Banner +250 +25
Top
+100 +20

64. Analogy

65. Analogy

67. THANKS FOR YOUR ryuka01
ATTENTION