1. How our video
challenges forms
and conventions of
real media text.

2. Target audience
• We researched a specific target
audience; due to this research we
had an understanding of who it is
supposed to address too; young,
female and male British teens.
We were able to
address this target
audience by using;
-young people in the
video,
- a hit indie/alternative
song and a
- ‘boy/girl’ break up
narrative.

3. We edited our
movement to be
Recurrent theme in time with the
sound and we
used
conventional
positioning for
the singer.
The
significance of
the beach
where the
video keeps
returning too
helps the
audience to
have
The narrative is heightened and it something to
creates an overall finish to the relate too.
coursework.

4. Interest Our video is challenging as it is EXCITING and
original.
Originality in
our editing
stage.
We created an eerie
approach and fast
moving edits whilst
using the fade tool
which creates a
‘merge’ look when one
video goes into
another.
The fast paced cutting The black and white effects
enhance the narrative add diverse to the video
and create a ‘frantic’ and correspond with the
approach to the video. music.