1. How must SONY change its business
strategies for 2010 and
beyond ?
ID: s1160079
2. In April of 2010
● Sony has reformed its organizational
structure in order to bolster profit
ability and transform its operation
s, with the aim of accelerating inno
vation and growth and optimizing bus
iness processes, particularly within
its electronics and networked servic
e businesses.
3. As a result
● Approximately 80% of Sony’s targete
d 330 billion yen (3.7 billion USD)
of group-wide cost reductions for th
e current fiscal year ending March 3
1, 2010 compared to the previous fis
cal year have been achieved in the f
irst half of the current fiscal yea
r.
4. Sony is becoming a quicker
● Sony is becoming a quick
er.
● They have promised that
they will no longer deve
lop products based on un
d-erlying.
5. Four initiatives(1)
● - Target consistent profitability in
core hardware businesses (TV, game a
nd digital imaging)
● - Provide new user experiences integ
rating innovative hardware, software
and services
6. Four initiatives(2)
● - Reach out to new customers and dev
elop new geographic markets
● - Increase Sony’s focus on environm
entally conscious products and proce
sses
●
7. Details of these initiatives
(1)
● - Introduce “Evolving” TV that del
ivers new applications over the netw
ork.
● - Develop new generation displays us
ing proprietary Sony devices.
8. Increase revenues by expanding
hardware/software sales
● Enrichment of PlayStation®Ne
twork services.
● Improve profitability in the
game business by cost reduct
ion and other measures.
9. Provide new user experiences
● It is about that provide n
ew user experiences integr
ating innovative hardware,
software and services Netw
ork-connected products and
services.
