1. 1.--------------------
Dear Jone Brine.
By providing information about the detail of the local environment
detail can give more local information.
Newspaper provides information to people to promote the public
interest that people have.
I want to know you that the local history is very important. So We
collect the local data.
There are responsible, editors and reporters in our company.
The biggest problem that our company promote is that other companies
is very big like Asahi and Mainichi.
It is not easy for our company to win other big one.
So We must think method which many people can read interesting.
For example, we write the same content in Japanese and English.
Because it is easy for foreigners to read. It is also useful for
Japanese to study English.
Thursday Group B
s1150228,s1170097,s1170099,s1170116
2.--------------------
A.--------------------
Now, I work in newspaper company. This company will report a lot of
helpful news for local people. And I want to report a lot of venture
company from the University of Aizu.
B.--------------------
The report of the newspaper company by Yomiuri shows us that the
number of copies of newspaper is about 70000 and diffusion rate is
about 10%. So our company will try to get diffusion rate more than
11%.
C.--------------------
Company goals and objectives: Our company goals is to become a company
which tell the truth and give impression and pleasure to people. And
we want to become the nucleus of the newspaper industry, we want to
lead the every newspaper company.
There are three objectives to achieve these goals. First, making a
profit of four hundred ｓ fifty billion yen in every year. Second,
running a management which is easy on the environment. Third, doing
the wide welfare activity such as support to the welfare institution
and the fund-raising.
D.--------------------
We do not report the lie and incorrect news and we report the exact
and useful news for customer.
We report a lot of not only the nationwide news but also local news.
And we write an readable article for the customer who does not live in Aizu.
E.--------------------
2. The sale object of our company is all the Japanese nation. But we want
to make the newspaper which is closed to local people by soaking up a
lot of local information.
F.--------------------
Our industry is a growth industry. I foresee it offer a lot of
information which is useful in the world to people than until now and
it is needed by people in short term. And it will take a indispensable
important status in the present that is information society in the
future. Therefore our company reports various information quickly and
wrestle to the solution of a serious problems such as the welfare and
an environmental problem.
G.--------------------
Our company is very weak, so each employee should have strong mind,
for example, must not give up.The newspaper company like Asahi and
Mainichi and Yomiuri have very big strength. The background
experience, skill,and strengths give confidence to me. However, if I
start new venture, I must get more information about other knowledge.
The confidence give me the strength of patience. And the length of
patience connects success.
3. New Aizu Times
1) What is New Aizu Times?
•New Aizu Times was founded in April 2010.
•Our company hopes to inform many people about the history of Aizu, etc.
•So we consider the new style of newspaper.
•It is to use two languages, Japanese and English.
2) Prices
Ad-Rate for Company
size period rate
small Half year 150,000 yen
year 250,000 yen
medium Half year 200,000 yen
year 350,000 yen
big Half year 250,000 yen
year 450,000 yen
for Customer
day 100 yen
month 28,00 yen
Three months 8,100 yen(2,700 yen/month)
Six months 15,600 yen(2,600 yen/month)
year 30,000 yen(2,500 yen/month)
3) Benefits of Reading
•The newspaper which our company publish is useful for the person who wants to
study English because it is written in two languages, Japanese and English.
•You can get various local life information by the advertisements.
4) Contact
•HomePage: http://www.nat.com
•E-mail: info@nat.com
4. 5) Office Address and Map
Address:
New Aizu Times, Ikki-machi, Aizuwakamatsu-City, Fukushima
Map:
15 Minutes from the Station by Walk
5. I. Cover Page
1. New Aizu Times
2. New Aizu Times, Ikki-machi, Aizuwakamatsu-City,
Fukushima
3. 0242-44-4444
4. Ken Tani
5.
6. TOHO Bank
1
6. II. Executive Summary
Summary:
A. Name: New Aizu Times
Type: News paper company
B. Goal of the plan is to have our company succeeding
in the newspaper industry.
C. We implement the plan along this business plan
which we made. After we prepared a necessary fund
and staff and so on.
D. We can develop this business effectively through the
plan on the business.
2
7. II. Executive Summary
If you're obtaining a loan or equity your Executive
Summary should also include:
A. Name of the business: News paper
The legal for of operation: sole proprietorship,
copyright.
B. seven millions yen
C. The money will be used for the publication of the
newspaper, the salary of the employee and society
service.
D. We can forward the plan on the business smoothly,
can develop our company and can do better society
service.
3
8. III. Table of Contents
1. New Aizu Times --------------------------- p.1
II. Executive Summary ---------------------- p.2 ~ p.3
III. Table of Contents ------------------------ p.4
IV. The Business ----------------------------- p.5 ~ p.10
V. Business Operations ---------------------- p.11 ~ p.13
VI. Financial Planning Tools --------------- p.14 ~ p.17
VII. Summary -------------------------------- p.18
VIII. Supporting Documentation ---------- p.19 ~ p.21
4
9. IV. The Business
A. Description of Business
1. Our business is news paper business.
2. First, our company get capital that is seven millions
yen from a bank and capitalists and secure the staffs.
Next, we build the printing offices in many place.
And we will advertise our newspaper on the web site,
TV and home selling.
3. Because I think it is read by everyone around the
world and it gives the various information to people.
5
10. IV. The Business
B. Industry Analysis
・Is it a fad?
No,it isn't.
・Is it seasonal?
No, it isn't.
・Is it increasing or decreasing?
It is stable.
・Does it simply grow with the population?
Yes, it is.
・Is the market always there, always the same?
There are the national market and the international
market. 6
11. IV. The Business
・What are the factors affecting the growth of the
market, and of market share?
There are the business tie-up of plural companies and
construction of the new business model
that is not prepossessed with the existent published
matter.
・Where are they located?
They are located in the center of the publishing
industry.
・How large is the market?
The industry scale of the newspaper industry is two
trillion three hundred billion yen.
7
12. IV. The Business
・What are their characteristics?
A characteristic of the newspaper industry is divided
the kinds of occupation into a reporter(editing), sales
staff and technique staff.
・What percentage of that market is the business' share?
About 25 percentage.
・Who are the potential customers for the business'
product or service?
People who live in Aiziwakamatsu city.
8
13. IV. The Business
C. Vision Statement
The business should be the central business of the
publication industry.
And it should lead the publication industry.
D. Vision Trigger
・Our product is useful for people who want to learn the
English because it is written in two
languages.
・Our company add a privilege to someone subscribed
to it.
・We perform social service positively.
・We inform the news, the trend, the area information 9
that is attracted now and so on quickly.
14. IV. The Business
E. Mission Statement
The customers of our business are citizen in
Aizuwakamatsu city and market is big scale . Our
company publish the news paper and it prepare the
other various service. Our company locate in
Aizuwakamatsu city. We will perform the
unprecedented service and we will overturn a public
image for this business.
F. Business Objectives
Our company aims to publish the ten million copies and
aim to earn one billion yen in a year. And our
company want to make a newspaper which is loved
by local people and we also want to do society 10
service actively.
15. V. Business Operations
A. Marketing
Our products are "newspaper". Newspapers are
often difficult to fight a big rival. But the fight will
be able to handle the local newspaper.
The price is cheaper than newspaper handle that
currently exist.
Some areas where it covers the Aizu-Wakamatsu.
We do promotion starting at the University of Aizu.
11
16. V. Business Operations
B. Competitive Analysis
Mainichi Newspapers <http://mainichi.jp/>
Asahi Shimbun <http://www.asahi.com/>
Yomiuri Shimbun <http://www.yomiuri.co.jp/>
Fukushima Minpo <http://www.fukushima-
minpo.co.jp/news/>
People Fukushima friend <http://www.minyu-
net.com/>
Our company is a win compared to others that even a
limited region. 12
17. V. Business Operations
C. Legal Structure
1. Ltd.
2. President
3. Not many people
D. Management Expertise
1. Regardless of background
2. Regardless of background
3. 500000 yen
4. no
E. Support Personnel
we
13
19. VI. Financial Planning Tools
2. Address several items as part of your accounting
system.
A. I'm going to classify our cash receipts. For example,
Advertiser 2000000, and Customer 1200000. I will
record the cash receipts in the my checkbook.
B. I'm going to separate money from the cash receipts. I
will use many earnings if our company get it. We will
use many money as disbursement. For example,
Salary is 800000, Repay 1000000, Sponsor 1000000,
Machinery 1500000, Paper 500000, and Ink 500000.
I will record the cash receipts in the my checkbook,
too.
15
20. VI. Financial Planning Tools
C. I will record the cash receipts in the my checkbook.
Our recodes is kept as the data of checkbook. We will
keep them for at least 3 years.
D. We prepare the cost of our company's machines, for
example, car or machine of copy. The cost is about
one million. And we will prepare the cost of a
business trip as sponsor. A business trip will be too
expensive, and employees need to have much power.
So we should prepare the more money to go a
business trip.
16
21. VI. Financial Planning Tools
E. If our company is success, we must keep our
company's promise. It's that we must not do an illegal
action. For example, injustice of the money, violence,
bribe, etc. It is cause to lost confidence from
customer. We cannot service if we lost it. So we must
not alter the checkbook.
17
22. VII. Summary
Our company is not usual newspaper company. we
report local news on newspaper not only Japanese but
also English. If Japanese people reads this
newspaper, reader can not only receive a news but
also study English. And it is easy for reader to
understand news by English, because that is local
news.
18
23. VIII. Supporting Do
1. Resume
This company was established recently. We
graduated from the university and started company
soon. And our company is community-based.
2. Letter of Intent
We make the nice newspaper, so we want that reader
becomes to like English. And we don't export our
newspaper.
19
24. VIII. Supporting Do
3. Letter of Recommendation
a.----
I know the company's head very well. He is a leader
person, and he is considerate and gentle. And he has
many many friends. He is so good person.
b.----
He is so smart and he can play soccer, baseball and
so on. He knows local and local news well. He is so
good person.
4. Special Awards, Achievements
Good Business Model Award
20
25. VIII. Supporting Do
5. Newspaper and Magazine Clippings
None
6. Additional Relevant Information Supporting Your
Business
Building Lease: 60000yen/month
Franchise Agreement: None
Purchase Agreement: None
Copies of Licenses: this Company
If you want to post advertising on this newspaper,
please contact us.
Our company is single, not incorporation company.
21
27. 1.----
The New Aizu Times “NAT” is start to start functioning in university of Aizu to inform new
information. We work on a plan to do concrete actions.
2.----
There are the necessary things to set up my business.
They are the required permissions, the human resources, the machines and so on.
One of permission is a registered mark.
This is necessary to prove the products are our products.
We must apply to the patent office to obtain it.
But also there are problem.
It is the situation that a registered mark isn't admitted.
In case, we can't obtain the trademark of our product.
Next, we need a lot of money and good treatment to obtain the human resources.
When we obtain the machines, we have to contract to the company which offer the necessary
machines and we need a lot of money to contract the company.
To prepare the need money, we must borrow the money to the bank and the financier.
3.----
We will establish company about newspaper of local news.
Now we think about general design contents, those are pricing of our
product, our office location, advertising our product and company hours.
If we get many customers, I think that our business will be successful.
Our branch offices are 10 offices in Aizu. But we don't resolve print
company that contracts and method of deal yet.
4.----
We talk about our descriptions of possible implementations in this section.
Our newspaper contents is posted by local people, that is local news,
information and so on.
We edit for Japanese article these contribution things.
And we translate these articles to English.
5.----
It introduces the idea concerning provincial papers.
First of all, the number of people doesn't suffice to start up
provincial papers. It is serious only to write the article in four
people involved in the one newspaper of the present place.
The number of people of lowest levels might be necessary for the
start-up of provincial papers.
Therefore, it is likely to have to think not provincial papers but the
advertisements are made.
6.----
There are many problem in the world. For example, loss the interest of the politics of young people,
and unreasonable war in the world, and so on. Therefore we must inform the news to many people
in the times of uneasiness and chaos.
28. The center of our project is to develop the latest technologies in the ICT environment. We should
understand the power of ourselves, and how does it give influence to the community. Our company
develop the business that has big power like reforming present society.
All employer of our company has their strong beliefs. There are these points in their beliefs.
• We aim at the general information media about “Human” and “Country”,
• become an intermediation to connect “Person” to “Person”,
• become an information center to transmit and receive the news about the international
situation,
• push forward to make the newspaper which give the useful news to the reader, and
• develop the new information to people by various ways.
Concretely, we report the news between human's problem and Country's one. The news has the
several topics in the world. It will be good way to give interests to people. So we must transmit the
various news faster and correctly.
People are demanding the new information. We can give them happy and interesting news. So we
must make the news paper like that the reader become to want to tell other people the topic. We don't
only make the newspaper, but also should make homepages in the internet.
7.----
We can prepare many things by starting business. We must be most careful about money. If we
have no money, we cannot keep to manage our company. So we should get money from bank as
finance. And, people need a source of real news now more than ever. A good newspaper is central
to the growth and success of the community it serves. So we have to examine about the international
situation and so on.
A.
All employer of our company has their strong beliefs. There are these points in their beliefs.
• We aim at the general information media about “Human” and “Country”,
• become an intermediation to connect “Person” to “Person”,
• become an information center to transmit and receive the news about the international
situation,
• push forward to make the newspaper which give the useful news to the reader, and
• develop the new information to people by various ways.
Concretely, we report the news between human's problem and Country's one. The news has the
several topics in the world. It will be good way to give interests to people. So we must transmit the
various news faster and correctly.
People are demanding the new information. We can give them happy and interesting news. So we
must make the news paper like that the reader become to want to tell other people the topic. We don't
only make the newspaper, but also should make homepages in the internet.
B.
One required permission is a registered mark.
It is difficult that we obtain a regiatered mark of our products because we must be admitted to the
patent office.
When we obtain the human resources, we must present enough salary and good treatment for
employee.
And we have to contract the company which offer the necessary machines.
We need prepare a lot of money to obtain these.
C.
29. First, our company may fall a lack of money when we obtain these things.
Second, our registered mark isn't admit to the patent office.
Third, don't come the enough number of machine.
D.
Company hours are a.m.8:00 to p.m.5:00.
Our company office is in University of Aizu, and in other cities.
Our product is newspaper, this price is 100yen per one.
Now we are taking on our office, but we will buy office.
We will run an ad on the Internet and take out an advert on message board in
Aizu.
30. A.----
New Aizu Times is a company started up in the graduate of the
University of Aizu.
And this company provides the newspaper of new type.
This newspaper is written by English and Japanese.
Japanese people can study English, and foreign country people can
study Japanese by this newspaper.
B.----
Method of this newspaper is so easy.
We translate Japanese into English our local news.
And we request printing for printing company.
C.----
Customer needs a source of real news now. And a good newspaper is central to the growth and success of the
community it serves. So they buy the newspaper. In other word, employee must make a good newspaper. It is
careful for them to get information. Now, the mass media have very big power to society. We must get information
prudently and edit correct it.
D.----
We are going to provide the news in internet, not to paper. We deliver the news paper every morning. If it is rainy,
we will cover the newspaper by vinyl. However if it is typhoon, what should we do? Do we cover the newspaper
by vinyl? Can we deliver the newspaper? We have a great tool. It is computer. We can provide the news in
website. It connects to safety and People can read the news all the time.
E.----
Is there a training program to teach employees or customers about the
product? (How to use it or how to make it?)
It is necessary to train to the salesman in our company.
It is important that salesman's training program comes to be able to to
promote the sales of our newspaper.
It is necessary to learn how to recommend the newspaper and the method
etc. of serving for that.
F.---- There are a help line and FAQ in the web site of my company. The contents that they are often questioned by
costumer are carried in the web site. If there isn't the question that you request, please refer to the support center
by E-mail or a telephone.
G.----
You can contact me all the time.
Our company's homepage : http://wwwnat.com
E-mail : info@nat.com
Call number : 0120-12-3456
Address : New aizu Times, Ikki-machi,Aizuwakamatsu-City, Fukushima
