1. How Amazon Works?
S1180014
Keiko Kuwana

2. Contents
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Products
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Technology
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Feature
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e­commerce
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Summary
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More information

3. Products
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Amazon.com sells many stuff.
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Product:
beauty supplies, clothing, jewelry,
gourmet food,sporting goods, pet
supplies, books, CDs, DVDs,computers,
furniture, toys, garden supplies,bedding

4. Technology
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Amazon provide not only special offers
and featured product, but some
recommendation just for you by history.
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By embedded marketing techniques,
Amazon know more information about
customer.

5. Feature
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By cookie, it is possible to find yourself on the
receiving end of all sorts of useful features that
make your shopping experience conveniently.
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For example, recommendations based on past
purchases and lists of reviews and guides written
by users who purchased the products you're
looking at.

6. e-commerce
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Amazon lets everyone sell everything using its
platform.
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Customer can find straight sales of merchandise
sold directly in the mid­'90s.
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They are shipped from a very big warehouse.
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Since 2000, customer can also find goods listed
by third­party sellers as individuals, small
companies and retailers.

7. Summary
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Amazon have variety product.
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Utilized various way.(e­commerce,
cookie)
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Provided product which adapt to each
particular customer.

8. Reference
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E­commerce :
http://en.wikipedia.org/wiki/Electronic_commerce
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cookie :
http://en.wikipedia.org/wiki/HTTP_cookie