1. How must SONY change its
business strategies for 2010
and beyond?
s1180023 Kentaro Sekine

2. Outline
• What is SONY?
• Strategies
• Initiative of strategies
• Strategies in 2012
• Strategies in 2013
• Summary
• References

3. What is SONY?
• SONY is a center firm that opens the
stronghold in Japan, and the major
electronic equipment maker that
represents Japan.
• It is the biggest business in the world in
AV equipment field, and it has the brand
power in the eminent world in the sound
and the image equipment.

4. Strategies
• SONY reformed constitution, and connect
the service industry to the network in April,
2010.
• As a result, it succeeded in the reduction
of costs more than the previous year.

5. Strategies
• SONY became an organization that was
prompt and slim.
• SONY started developing the product to
not the product based on the fundamental
technique but corresponding the user.

6. Initiative of strategies
• It gets consistent earnings by a core hard
business.
• It offers a new user experience.
• It gets the new client, and the market is
developed in a new place.
• It improves the product considered on an
environmental side.

7. Strategies in 2012
• It expands earnings of an entertainment
business and a financial business.
• The core business of electronics is
strengthened.
• It improves earnings of the television
business.
• It makes it to the business in the rising
nation.

8. Strategies in 2013
• It reforms the business of mobility and the
image field and the game.
• It improves earnings of the television
business.
• Growth in the rising nation is accelerated.
• It strengthens medical and security.

9. Summary
• SONY improves the business to increase
earnings every year.
• It centers on strengthening the electronics
business this year.
• I felt that it was one of increased sales of
the television business difficult.

10. References
• http://www.sonyinsider.com/2009/11/19/sony-g
• http://ja.wikipedia.org/wiki/%E3%82%BD%E3%
• http://www.sony.co.jp/SonyInfo/News/Press/20