How Rakuten is planning to run their entire business in English?
1. How Rakuten is planning to run their
entire business in English?
s1180091
Masayoshi Kataoka
2. Contents
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Introduction
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Rakuten's official language to English
●
Background of the News
●
Background of the News (2)
●
Rakuten's Works
●
Demerit of Shift to English
●
Conclusion
●
Reference
3. Introduction
●
Recently, Rakuten's make greater inroads in
the world more than before.
●
And Rakuten's are very popular internet
shopping.
●
So, I interested the work of Rakuten's
business and why Rakuten is planning to run
work in English.
4. Rakuten's official language to
English
●
This is the news that Rakuten decided to
make English is official language by 2012.
●
Now, Rakuten's cafeteria menus using
English.
●
All internal meetings will be in English
whether foreigners are present or not.
5. Background of the News
●
The Rakuten group has 6,000 employees
globally, of whom about 400 are non-
Japanese.
●
Rakuten thinks Japanese industrial sector
should wake up to the imperative of
English proficiency.
6. Background of the News (2)
●
And they think Japanese businesses will
not be able to grasp what is going on in
the world unless they have a skill of
English.
●
Rakuten has also acquired foreign
companies in the United States, and it has
a major stake in a joint venture with Baidu
Inc. in China.
7. Rakuten's Works
●
Rakuten employees are under a lot of
pressure to learn English.
●
After the switch-over to English, must not
using Japanese at meetings.
8. Demerit of Shift to English
●
There has been a flurry of cases in which
employees with a good track record have
not been promoted to managerial
positions.
●
That reason, simply due to a lack of
English skills, a requirement for moving
up the corporate ladder.
9. Conclusion
●
I knew why Rakuten's run that make
official language in English.
●
I understand that Rakuten's looking to
expand their overseas sales.
