General Principles of Intellectual Property: Concepts of Intellectual Proper...
Roy assignment(2)
1. How Rakuten is planning to run their entire
business in English?
s1190130
Yuki Tanaka
2. Introduction
Explaining of Rakuten
History of Rakuten
Rakuten is planning to run their entire business in English
TOEIC is important for businessman in Rakuten.
TOEIC cause problem in Rakuten.
Department to work at Japanese also exist secretly.
About English official language
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3. Explaining of Rakuten.
Rakuten manage one of the largest internet
shopping in JAPAN.
Rakuten have seven business.
EC business
Credit-card business
Banking
Portal and Media Business
Travel Business
Securities business
Professional Sports
Communication business
4. History of Rakuten
Hiroshi Mikitani is current president in Rakuten.
He established Rakuten in 1997.
2004
The company name was changed to "Rakuten Securities" the DLJ direct SFG
Securities in July.
The company name was changed to "Rakuten credit" the blue sky card.
Rakuten Integrated into "Rakuten Travel" the window of the trip in September.
2010
The company name was changed to "Bank" the e-Bank in May.
The company name was changed to "Rakuten Card" Rakuten credit in August.
2012
The company name was changed to "Rakuten Edy" the bitWallet in June.
5. Rakuten is planning to run their entire
business in English
Many company think English is important.
Rakuten think so too.
Rakuten decided to change thier official
language in workspace to English in 2010.
By the end of 2012, thet are going to change
their language to English entirely.
6. TOEIC is important for businessman in
Rakuten.
The level of English proficiency that the
company is seeking to employees, 600 points
are regular employees in scores of TOEIC, 650
points assistant manager class, department
manager level is 750 points. If you do not meet
the provisions of points each job grade, and
10% reduction in salary or demotion "disposal"
is waiting.
7. TOEIC cause problem in Rakuten.
Reason of retirement or leave of absence will
not just "English", but that is also seen cases
other staff are dedicated to make up for the
vacancy came out, toll coming in their work.
On the other hand, cleared the number of
English, but some people are disgusted with
the "Did you study for what" business
environment of Japanese only unchanged.
Thorough degree of English is official language,
seems slightly different by the floor of the
companies that interesting.
8. Department to work at Japanese also exist
secretly.
Well into English as official language is for
sales and service operation of Japanese,
foreigners are not assigned almost naturally the
customer. So there is no need to use English at
work. You can create a document of English in
a large meeting, but the work is Japanese.
9. About English official language
If from all employees more than 7000 people,
the proportion of retirees and employees on
leave seems very small. Or to evaluate effects
obtained as a whole, or whether we should
strengthen the criticism from the point of view
of at least weak number. Four months from a
full English official language. It's the conclusion
is, it may be too early.
