The document provides tips for knowledge workers to create compelling presentations and documents. It recommends making content beautiful through attractive and well-structured organization, clear by ensuring the reader does not need context-specific knowledge and simplicity is used, and smart by outlining arguments logically and convincingly through common sense stories and rigorous representations of reality. The document is from Dr. Enrico Ferro of the Business Model and Policy Innovation Unit.

1. ENGINEERING EXCELLENCE
Tips for Knowledge Workers
Dr. Enrico Ferro
Head of Unit
Business Model and Policy Innovation

2. Compelling is the word…
• Beautiful
• Attractive / appealing
• Harmonious
• Organized / well structured
• Clear
• Clear: first in your mind, the screen comes later
• Put yourself in the perspective of the reader
• No context specific knowledge required
• Simplicity, «less is more»
• Smart (Convincing, Engaging, Intelligent /Clever)
• Outline an argument with no gaps or inconsistencies
• Tell common sense stories
• Represent reality in a formal and rigorous way
Technology Intelligence for Government, Business and Society

3. Thank you!
ferro@ismb.it
egferro
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