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DEFLATION
DEFLATION

Breaking News: India Inflation
Rate reported at 0.27% for the
week ending March 14, 2009!
DEFLATION
• This has been the lowest since 1977.
• Are we getting into negative space ?
• Will it happen next time?
• Are we heading for deflation or is it disinflation?
• What are these terms and how do they affect us?
DEFLATION

Let us first understand deflation and
in this bargain we will understand
disinflation.
DEFLATION
In economics, deflation is a sustained decrease in the general
price level of goods and services.
Deflation occurs when the annual inflation rate falls below zero
percent, resulting in an increase in the real value of money — a
negative inflation rate.

Inflation reduces the real value of money over time, conversely,
deflation increases the real value of money.
DEFLATION
But what are the effects of deflation on the economy?
Deflation is caused by a fall in the aggregate level of demand.
This means that there is a fall in the going price for goods.
Because the price of goods is falling, consumers have an
incentive to delay purchases and consumption until prices fall
further, which in turn reduces economic activity even further.
DEFLATION
Now let’s understand disinflation
Deflation refers to a sustained reduction in the level of prices
below zero percent based on year-on-year inflation
Disinflation, on the other hand, denotes a slow-down in the
inflation rate (i.e. when the inflation decreases, but still remains
positive).
DEFLATION
Lack of demand leads to an increase in the idle capacity bringing
down the rate of investments leading to unemployment and lower
disposable income and hence a further fall in demand and
increase in loan defaults.
This is known as the Deflationary Spiral.
DEFLATION
So what can one do about it?
An answer to falling aggregate demand is:
• Stimulus, either from the central bank, by expanding
the money supply
• Suitable monetary policies such as lowering of
interest rates so that the consumers are encouraged
to borrow and spend of goods and services.
While a fall in prices may
sound like good news to most,
economists see this as an
ominous sign of a collapse in
demand in the economy.
DEFLATION
How does one counteract against deflation?
Until the 1930s, it was commonly believed by economists that
deflation would cure itself.
As prices decreased, demand would naturally increase and the
economic system would correct itself without outside
intervention.
This view was challenged in the 1930s during the Great
Depression by the economist Keynes who argued that the
economic system was not self-correcting with respect to
deflation.
DEFLATION
What did Keynes say?
According to him, governments and central banks had to take
active measures to boost demand through tax cuts or increases
in govt. spending.
Today, to counter deflation, the Reserve Bank of India (RBI) can
use monetary policy to increase the money supply and
deliberately induce price rise.
Rising prices provide an essential lubricant for any sustained
recovery because businesses increase profits and this takes
some of the depressive pressures off them.
DEFLATION
What about India? Are we heading towards deflation?
Not really. There is no cause for alarm.
What we are witnessing is more of disinflation.
Prices are not actually falling yet.
Also this is not expected to sustain itself which is a key
requirement for deflation.
DEFLATION
And remember in India when we refer
to deflation we are talking about WPI –
Wholesale Price Index and not CPI –
Consumer price index which is used
as a reference in most economies
Remember the CPI is still at 10%!
DEFLATION
Again one needs to bear in mind that our GDP growth engine is
still humming along at nearly 6.5%.

For deflation to set it, the GDP growth rate needs to substantially
fall as is seen in many western companies.
DEFLATION
Our government still has tools in its armory to counter a
deflationary situation.
With the help of monetary policy, fiscal stimuli, investment in
infrastructure projects etc, we are well poised to ward of any
immediate threat of deflation
DEFLATION
To Sum Up:
What: Deflation is a sustained decrease in the general price level
of goods and services.
How: Deflation occurs when the annual inflation rate falls below
zero percent and prices continue to fall on a sustained basis
Why: Deflation is caused by a shift in the supply and demand
curve for goods and interest, particularly a fall in the aggregate
level of demand.
So: As of now the Indian economy remains fairly robust to ward
off deflationary forces.
CURRENT ACCOUNT DEFICIT
DEFLATION
Let us see the formula of the Current Account Balance (CAB)
CAB = X - M + NI + NCT
X = Exports of goods and services
M = Imports of goods and services
NI = Net income abroad [Salaries paid or received,

credit / debit of income from
FII & FDI etc. ]
NCT = Net current transfers

[Workers' Remittances

(unilateral), Donations, Aids &
Grants, Official, Assistance andHope you have understood the
Pensions etc]
concept of Deflation.
Please give us
your feedback at
professor@tataamc.com
DISCLAIMER
The lesson is a conceptual representation and may not
include several nuances that are associated and vital. The
purpose of this lesson is to clarify the basics of the concept
so that readers at large can relate and thereby take more
interest in the product / concept. In a nutshell, Professor
Simply Simple lessons should be seen from the perspective
of it being a primer on financial concepts.

Mutual Fund investments are subject to market risks, read
all scheme related documents carefully.

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Deflation

  • 2. DEFLATION Breaking News: India Inflation Rate reported at 0.27% for the week ending March 14, 2009!
  • 3. DEFLATION • This has been the lowest since 1977. • Are we getting into negative space ? • Will it happen next time? • Are we heading for deflation or is it disinflation? • What are these terms and how do they affect us?
  • 4. DEFLATION Let us first understand deflation and in this bargain we will understand disinflation.
  • 5. DEFLATION In economics, deflation is a sustained decrease in the general price level of goods and services. Deflation occurs when the annual inflation rate falls below zero percent, resulting in an increase in the real value of money — a negative inflation rate. Inflation reduces the real value of money over time, conversely, deflation increases the real value of money.
  • 6. DEFLATION But what are the effects of deflation on the economy? Deflation is caused by a fall in the aggregate level of demand. This means that there is a fall in the going price for goods. Because the price of goods is falling, consumers have an incentive to delay purchases and consumption until prices fall further, which in turn reduces economic activity even further.
  • 7. DEFLATION Now let’s understand disinflation Deflation refers to a sustained reduction in the level of prices below zero percent based on year-on-year inflation Disinflation, on the other hand, denotes a slow-down in the inflation rate (i.e. when the inflation decreases, but still remains positive).
  • 8. DEFLATION Lack of demand leads to an increase in the idle capacity bringing down the rate of investments leading to unemployment and lower disposable income and hence a further fall in demand and increase in loan defaults. This is known as the Deflationary Spiral.
  • 9. DEFLATION So what can one do about it? An answer to falling aggregate demand is: • Stimulus, either from the central bank, by expanding the money supply • Suitable monetary policies such as lowering of interest rates so that the consumers are encouraged to borrow and spend of goods and services.
  • 10. While a fall in prices may sound like good news to most, economists see this as an ominous sign of a collapse in demand in the economy.
  • 11. DEFLATION How does one counteract against deflation? Until the 1930s, it was commonly believed by economists that deflation would cure itself. As prices decreased, demand would naturally increase and the economic system would correct itself without outside intervention. This view was challenged in the 1930s during the Great Depression by the economist Keynes who argued that the economic system was not self-correcting with respect to deflation.
  • 12. DEFLATION What did Keynes say? According to him, governments and central banks had to take active measures to boost demand through tax cuts or increases in govt. spending. Today, to counter deflation, the Reserve Bank of India (RBI) can use monetary policy to increase the money supply and deliberately induce price rise. Rising prices provide an essential lubricant for any sustained recovery because businesses increase profits and this takes some of the depressive pressures off them.
  • 13. DEFLATION What about India? Are we heading towards deflation? Not really. There is no cause for alarm. What we are witnessing is more of disinflation. Prices are not actually falling yet. Also this is not expected to sustain itself which is a key requirement for deflation.
  • 14. DEFLATION And remember in India when we refer to deflation we are talking about WPI – Wholesale Price Index and not CPI – Consumer price index which is used as a reference in most economies Remember the CPI is still at 10%!
  • 15. DEFLATION Again one needs to bear in mind that our GDP growth engine is still humming along at nearly 6.5%. For deflation to set it, the GDP growth rate needs to substantially fall as is seen in many western companies.
  • 16. DEFLATION Our government still has tools in its armory to counter a deflationary situation. With the help of monetary policy, fiscal stimuli, investment in infrastructure projects etc, we are well poised to ward of any immediate threat of deflation
  • 17. DEFLATION To Sum Up: What: Deflation is a sustained decrease in the general price level of goods and services. How: Deflation occurs when the annual inflation rate falls below zero percent and prices continue to fall on a sustained basis Why: Deflation is caused by a shift in the supply and demand curve for goods and interest, particularly a fall in the aggregate level of demand. So: As of now the Indian economy remains fairly robust to ward off deflationary forces.
  • 18. CURRENT ACCOUNT DEFICIT DEFLATION Let us see the formula of the Current Account Balance (CAB) CAB = X - M + NI + NCT X = Exports of goods and services M = Imports of goods and services NI = Net income abroad [Salaries paid or received, credit / debit of income from FII & FDI etc. ] NCT = Net current transfers [Workers' Remittances (unilateral), Donations, Aids & Grants, Official, Assistance andHope you have understood the Pensions etc] concept of Deflation.
  • 19. Please give us your feedback at professor@tataamc.com
  • 20. DISCLAIMER The lesson is a conceptual representation and may not include several nuances that are associated and vital. The purpose of this lesson is to clarify the basics of the concept so that readers at large can relate and thereby take more interest in the product / concept. In a nutshell, Professor Simply Simple lessons should be seen from the perspective of it being a primer on financial concepts. Mutual Fund investments are subject to market risks, read all scheme related documents carefully.