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SMALL UNMANNED SYSTEMS
BUSINESS EXPOSITION 2015
Karen Rayment, MSEE, MBA, P.E., CFEI, PMP
510-775-3394 Mobile
KRayment@CASEForensics.com
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 2
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 3
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
◊ “The biggest problem in communication is
the illusion that it has taken place.”
- George Bernard Shaw
5 May 2015 4
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Design Defect: Is a product inherently
dangerous, due to the design
specifications, for its intended purpose?
2. Manufacturing Defect: Were sub-
standard materials or processes used in
producing the unit in question, but design
is according to specifications?
3. Foreseeable Product Abuse: What would
a “reasonable person” do within the
intended use environment?
5 May 2015 6
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 7
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
◊ Engineers MUST set aside emotional
language, such as customer reports
◊ Engineers MUST make a distinction
between a failure and its effects
◊ Engineers should always follow the
standard Scientific Method process flow
NOTE: With a working hypothesis, additional questions will
fall out- do one iteration of Scientific Method per
question!!!
5 May 2015 9
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 10
◊ When products fail, people get panicky
◊ When people get panicky and don’t
understand something, they tend to
exaggerate the effects of failure
◊ CASE STUDY EXAMPLE 1 - Customer
comment was, “You almost burned my
house down, and my family almost died!”
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 11Consumer Product Field Failures © Case Forensics 2014 – All Rights Reserved
◊ The wall power supply had experienced
overheating, and had a short between
power and ground traces, which caused a
SELF-EXTINGUISHING, SHORT DURATION,
LOCALIZED FAULT
◊ NOT ENOUGH AVAILABLE ENERGY TO
START A FIRE!
◊ Energy Considerations Include: Available
Mechanical & Electrical Energy, and Time
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 12
◊ CASE STUDY RESULTS: The wall power
supply experienced a FAST, SELF-
EXTINGUISHING, LOCALIZED FAILURE
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 13
◊ We can’t both replicate root cause, and
study field failure effects during the same
iteration of an experiment – lose patterns
◊ It is much easier to form a hypothesis
about root cause based upon observations
of effects, and then replicate effects and
backtrack to prove a hypothesis
◊ It is rare when a lab-created fault will
EXACTLY replicate a field failure – don’t
waste your time and effort
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 14
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
From Legal Definitions - Categorize the Failure
First, if Possible: Most Likely a Manufacturing
Defect – Why?
◊ Product Lifecycle in the Market – Product has
been in Field Use for 3.5 Years, and CPU
Design is Older than the Product
◊ FA Tips and Techniques: Put up the Wall!
Hypothesis: Intermittent Fault in CPU is
Likely Due to Assembly Issue, not Bad CPU’s
5 May 2015 15
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015 16
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 17
◊ Case Study Results: Glue on printed
circuit board was contaminated by water
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 18
Step 1: Photograph area of interest, where
there is potential ionic contamination
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 19
Step 2: Use a scanning electron microscope
(SEM) to identify sample of interest
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
May 5, 2015 20
Step 3: Use energy dispersive x-ray
spectroscopy (EDS) to plot the elements
Green arrows on the
plot show the presence
of salt - sodium chloride
(NaCl) which indicates
fresh water was present
in or near the glue
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
From Legal Definitions - Categorized the Failure
Legally: Most Likely a Manufacturing Defect –
THIS WAS PROVEN
◊ Product Lifecycle in the Market – Product has
been in Field Use for 3.5 Years, and CPU was
Found to be Working Properly
◊ Outcome: Contaminated glue caused
bridging between power and data lines - CPU
was operating normally, but assembly defect
caused intermittent data clocking errors
5 May 2015 21
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Definitions- Categorize the Failure First, if
Possible: Legal Framework
2. FA Tips and Techniques: Put up Walls!
3. Business Considerations
a. Product Lifecycle to Help Clarify Remedies
b. Artifacts of Catastrophic Failures- Business
and Human Factors Losses
5 May 2015 22
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
245 May 2015
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
1. Introduction: Not well-known across a
wide variety of field conditions
2. Growth: May have several revisions in
the field, may have deviated from
regulatory compliance bill of materials
3. Maturity: Most likely lifecycle stage for
Manufacturing Defects
4. Decline: The least amount of Engineering
is dedicated, but more component issues
5 May 2015 25
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
265 May 2015
◊ Case Study: Test engineer for semiconductor
company sent email to another engineer that
was part of Discovery, “I don’t know why we
bother to test and grade these processors- we
know we are going to just sell them all anyway.”
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
275 May 2015
◊ Moral declined when the failures were
mentioned by brand name in the news.
◊ Then the team became emotional - attention to
detail declined, causing more sub-standard
products to slip through the QA final checks,
then more returns from customers.
◊ Downward spiral, company’s revenue plunged
for 2 years due to one bad batch of
approximately 50,000 units that were sold
without internal communication that they may
be sub-standard. People quit.
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
285 May 2015
“The San Jose, California - based company's
fourth-quarter loss was $22.7 million,
or $0.18 per share,
compared to net profit of $27.2 million
or $0.16 per share last year.”
Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
The Small Unmanned
Systems Business
Exposition 2015

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Karen Rayment, Case Forensics

  • 1. Anchorage Denver Honolulu Portland Salt Lake City San Francisco Seattle Spokane www.case4n6.com info@case4n6.com assignment@case4n6.com 800.711.0704 SMALL UNMANNED SYSTEMS BUSINESS EXPOSITION 2015 Karen Rayment, MSEE, MBA, P.E., CFEI, PMP 510-775-3394 Mobile KRayment@CASEForensics.com 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 2. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 2 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 3. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 3 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 4. ◊ “The biggest problem in communication is the illusion that it has taken place.” - George Bernard Shaw 5 May 2015 4 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 5. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 6. 1. Design Defect: Is a product inherently dangerous, due to the design specifications, for its intended purpose? 2. Manufacturing Defect: Were sub- standard materials or processes used in producing the unit in question, but design is according to specifications? 3. Foreseeable Product Abuse: What would a “reasonable person” do within the intended use environment? 5 May 2015 6 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 7. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 7 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 8. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 9. ◊ Engineers MUST set aside emotional language, such as customer reports ◊ Engineers MUST make a distinction between a failure and its effects ◊ Engineers should always follow the standard Scientific Method process flow NOTE: With a working hypothesis, additional questions will fall out- do one iteration of Scientific Method per question!!! 5 May 2015 9 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 10. 5 May 2015 10 ◊ When products fail, people get panicky ◊ When people get panicky and don’t understand something, they tend to exaggerate the effects of failure ◊ CASE STUDY EXAMPLE 1 - Customer comment was, “You almost burned my house down, and my family almost died!” Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 11. 5 May 2015 11Consumer Product Field Failures © Case Forensics 2014 – All Rights Reserved ◊ The wall power supply had experienced overheating, and had a short between power and ground traces, which caused a SELF-EXTINGUISHING, SHORT DURATION, LOCALIZED FAULT ◊ NOT ENOUGH AVAILABLE ENERGY TO START A FIRE! ◊ Energy Considerations Include: Available Mechanical & Electrical Energy, and Time Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 12. 5 May 2015 12 ◊ CASE STUDY RESULTS: The wall power supply experienced a FAST, SELF- EXTINGUISHING, LOCALIZED FAILURE Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 13. 5 May 2015 13 ◊ We can’t both replicate root cause, and study field failure effects during the same iteration of an experiment – lose patterns ◊ It is much easier to form a hypothesis about root cause based upon observations of effects, and then replicate effects and backtrack to prove a hypothesis ◊ It is rare when a lab-created fault will EXACTLY replicate a field failure – don’t waste your time and effort Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 14. 5 May 2015 14 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 15. From Legal Definitions - Categorize the Failure First, if Possible: Most Likely a Manufacturing Defect – Why? ◊ Product Lifecycle in the Market – Product has been in Field Use for 3.5 Years, and CPU Design is Older than the Product ◊ FA Tips and Techniques: Put up the Wall! Hypothesis: Intermittent Fault in CPU is Likely Due to Assembly Issue, not Bad CPU’s 5 May 2015 15 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 16. 5 May 2015 16 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 17. May 5, 2015 17 ◊ Case Study Results: Glue on printed circuit board was contaminated by water Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 18. May 5, 2015 18 Step 1: Photograph area of interest, where there is potential ionic contamination Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 19. May 5, 2015 19 Step 2: Use a scanning electron microscope (SEM) to identify sample of interest Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 20. May 5, 2015 20 Step 3: Use energy dispersive x-ray spectroscopy (EDS) to plot the elements Green arrows on the plot show the presence of salt - sodium chloride (NaCl) which indicates fresh water was present in or near the glue Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 21. From Legal Definitions - Categorized the Failure Legally: Most Likely a Manufacturing Defect – THIS WAS PROVEN ◊ Product Lifecycle in the Market – Product has been in Field Use for 3.5 Years, and CPU was Found to be Working Properly ◊ Outcome: Contaminated glue caused bridging between power and data lines - CPU was operating normally, but assembly defect caused intermittent data clocking errors 5 May 2015 21 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 22. 1. Definitions- Categorize the Failure First, if Possible: Legal Framework 2. FA Tips and Techniques: Put up Walls! 3. Business Considerations a. Product Lifecycle to Help Clarify Remedies b. Artifacts of Catastrophic Failures- Business and Human Factors Losses 5 May 2015 22 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 23. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 24. 245 May 2015 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 25. 1. Introduction: Not well-known across a wide variety of field conditions 2. Growth: May have several revisions in the field, may have deviated from regulatory compliance bill of materials 3. Maturity: Most likely lifecycle stage for Manufacturing Defects 4. Decline: The least amount of Engineering is dedicated, but more component issues 5 May 2015 25 Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 26. 265 May 2015 ◊ Case Study: Test engineer for semiconductor company sent email to another engineer that was part of Discovery, “I don’t know why we bother to test and grade these processors- we know we are going to just sell them all anyway.” Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 27. 275 May 2015 ◊ Moral declined when the failures were mentioned by brand name in the news. ◊ Then the team became emotional - attention to detail declined, causing more sub-standard products to slip through the QA final checks, then more returns from customers. ◊ Downward spiral, company’s revenue plunged for 2 years due to one bad batch of approximately 50,000 units that were sold without internal communication that they may be sub-standard. People quit. Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 28. 285 May 2015 “The San Jose, California - based company's fourth-quarter loss was $22.7 million, or $0.18 per share, compared to net profit of $27.2 million or $0.16 per share last year.” Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 29. 5 May 2015Categorization of Failures © Case Forensics 2014 – 2015, All Rights Reserved
  • 30. The Small Unmanned Systems Business Exposition 2015