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Marketing concepts1

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The document discusses key concepts in marketing including: 1. Marketing involves understanding customer needs, wants, and demands in order to satisfy them. The goal is to make selling unnecessary. 2. A marketing strategy involves understanding customers and the marketplace, then selecting target markets and building profitable relationships to serve customers. 3. Different marketing orientations like production, product, and selling concepts focus on different things like products or sales, while the marketing concept focuses on understanding customer needs.

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C o nc e pts in M a rk e t i ng Dr. Saad Bsata Feb- 2010 New Horizon
Henry Ford ,[object Object]
We do marketing for.. ,[object Object],[object Object],[object Object]
NASCAR experience ,[object Object]
NOW… ,[object Object]
Marketing is: ,[object Object],[object Object],[object Object]
Old Marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Process ,[object Object],[object Object],[object Object],understand Strategy Program Relation Capture Value 1 2 3 4 5
Customer Needs, wants, demands ,[object Object],[object Object],[object Object]
Market offerings ,[object Object],[object Object],[object Object]
Marketing Myopia ,[object Object],[object Object],[object Object]
Customer Satisfaction & Expectations ,[object Object],[object Object],[object Object],[object Object]
Exchange relationship ,[object Object],[object Object]
Concept of Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of Modern Marketing system ,[object Object],Suppliers Marketing intermediaries Competitor Final Users Company Marketer Major environmental forces
Design of Customer driven Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
To design marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Value proposition ,[object Object],[object Object],[object Object]
Company Value proposition ,[object Object],[object Object],[object Object]
Marketing Management Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Production Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selling Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selling Concept ,[object Object],. Factory Existing products Selling & Promoting Profits thru sales . Promoting volume
Marketing Concept ,[object Object],Marketing Concept . Market Customer needs Integrated Profits thru Customer . Marketing Satisfaction
[object Object]

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Marketing concepts1

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  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.