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1. Latest Updates in Local SEO – What
You Need to Know

2. Paying attention to local SEO stats will help you streamline your campaigns.
In addition to giving you a clear understanding of what search engines are
doing to provide high-value, relevant results, you can also see how
consumers are responding to these efforts. Moreover, you can stay abreast
of new search trends that could have a significant impact on the results that
your current campaigns are producing. Following are several statistics that
every small, local business owner should know.

3. Bounce Rates
If you haven't heard the term "bounce rate" before, now is the time to start
boning up on this latest SEO jargon. After the Google algorithm rewrite,
bounce rates became more important than ever before. This is the
percentage of site visitors who are automatically bouncing back to search
results after landing on your web pages. This type of activity is known as a
single-interaction visit. In most instances, it means that people aren't finding
the information or value that was promised. The average bounce rates for
most websites is approximately 45 percent. While this might seem high, it
may be possible for people to actually get the information and value they
need in a single-page visit. Thus, an average bounce rate could be a
positive indicator for your site. Bounce rates at 60 percent or higher,
however, likely mean that the landing page needs to be revamped for
greater clarity and quality.

4. Hyper-Local Searches
The primary emphasis of the Google algorithm rewrite was to accommodate
the rapidly and radically changing ways of mobile web users. Google identified
an increase in "near me" searches of approximately 34 times what it was in
2011. For site owners, this means a far greater need to create geo-specific
campaigns and to target hyper-local search terms such as cross streets and
landmarks in order to make their listings relevant.

5. The Top Seven Has Become The Top Three
In the past, landing a coveted spot among the seven listings
included in Google's "local pack" was guaranteed to reward a site
with far more traffic and attention. Now, however, the competition for
inclusion in the "top pack" is doubly fierce. The number of available
slots has fallen from seven to just three. Companies are having to
pay more attention to the quality of their business listings, listing
completion and the overall appeal of these. Moreover, it can even be
advantageous to start seeking inclusion in the "top pack" by taking a
niche-specific focus. These listings appear at the top of the page (or
just below the sponsored listings) in 93 percent of all Google
searches.

6. Company Reviews
Given that star ratings are visible in search engine listings for the top
three listed companies, asking clients to leave feedback is becoming
increasingly vital. Consider the fact that:
88% of consumers read reviews
72% of consumers claim that positive feedback fosters trust
88% of consumers trust online reviews as much as they trust
recommendations from friends
All of these things make it essential to get your company listed with
Google and to optimize this listing. Taking a keen interest in what
people are saying about you business via this listing and making
sure that feedback is being regularly supplied is vital as well.

7. Contact Us
Address: 3954 Murphy Canyon Rd. Suite D201 San Diego, CA 92123 USA
Website : http://www.sabaseo.com/
Local Phone Number: 1-858-277-1717