When you want to build a content strategy for your website or blog, it helps to think first about your target market. For more information Visit, SEO San Diego Company Site today

1. The 101 of Content Marketing Strategy

2. Develop a Content Strategy
When you want to build a content strategy for your website
or blog, it helps to think first about your target market.
Typically, site owners like you will use your web content to
market some product or service. Another possibility is that
you will be writing for a cause.

3. Think Strategic
The entire focus of the content strategy is to build traffic to
your websites from search engines like Google and Bing
and then get people to take a particular action once they
visit your URL. Examples they might take are: signing up for
a newsletter, signing a petition, purchasing a product, or
scheduling a service.
Here are some tips to help you organize a comprehensive
content management strategy and give more marketing
power to your website or blog

4. Think Market Specifics
If you own a business or a nonprofit or work independently, you have
some idea about the market you are trying to reach with your
marketing strategy. It’s time to cut this information down to the bare
bones. Identify the segments of your target market who will benefit
from your content. Sometimes, these may be the segments most
likely to take the desired action you want. For example, a segment
might be homeowners over age 50 with a professional career.
Another segment might be young people ages 18 to 30 who have
never owned a home. They will require different kinds of content.
Your effective content strategy must address these demographics
with appropriate themes and marketing

5. Think Keywords
Effective content still must consist of targeted keywords
that people are searching for online. For example, a
pressure washing business in a Chicago community
would be writing content for phrases such as “Chicago
pressure washing” and “pressure washing service in
Chicago.” You can use Google Ad Words information to
help you choose the appropriate keyword phrases for
your business or organization.

6. Think Themes
Once you've targeted segments identified, it’s
important to brainstorm a list of topics that might
interest them. The same pressure washing business
might develop one set of content for people who
already own a home and want to find a cheap service.
They might develop different content to educate
people who have never kept up a home before and
explain the benefits of pressure washing for protecting
the long-term value of the home.

7. Think Tracking ROI
Google Analytics makes it easy to track how your
content performs once you post it online. Every article,
product page, and blog entry that is populated with
keyword phrases can be tracked for how many people
click on it each day. Create more content like the pieces
that get the most clicks from visitors and then convert
them to the desired action.

8. Contact Us
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