Idea Couture is a strategic innovation, social technology, and experience design firm with offices in Toronto, Washington DC, and Shanghai. They specialize in translating unmet human needs into rich customer experiences for Fortune 500 companies. Using a design thinking approach and multi-disciplinary collaboration, they help clients bring user focus to the digital realm and invent new experiences. Their leadership team includes the CEO, who has experience in brand strategy and emerging technologies, and the EVP of Innovation and Service Design, who connects big ideas to brands and products through social media and service design.
2. WE ARE A STRATEGIC INNOVATION,
SOCIAL TECHNOLOGY &
EXPERIENCE DESIGN FIRM.
TORONTO WASHINGTON DC SHANGHAI
3. WE SPECIALIZE IN TRANSLATING
UNMET HUMAN NEEDS INTO RICH
CUSTOMER EXPERIENCES.
Since its inception, Idea Couture has helped Fortune 500
companies bring user focus to the digital realm and invent
entirely new experiences.
4. TM
B-SCHOOL + D-SCHOOL.
SERVICE DESIGNERS
INTERACTVE DESIGNERS
EXPERIENCE ARCHITECTS
BRAND STRATEGISTS
DIGITAL STRATEGISTS
SOCIAL MEDIA STRATEGISTS
ANALYTICS CONSULTANTS
TECHNOLOGISTS
DEVELOPERS
PROJECT MANAGERS
ANTHROPOLOGISTS
HUMAN FACTORS SPECIALISTS
MARKET RESEARCHERS
INDUSTRIAL DESIGNERS
Our design thinking approach to business and FUTURISTS
innovation strategy requires multi-disciplinary
collaboration to solve complex problems.
5. EMPATHY + ECONOMICS IDEAS
INSIGHTS
SCENARIOS
INTERFACE
PRODUCTS
PLATFORMS
SERVICES
SYSTEMS
INDUSTRY
CUSTOMER NEEDS
ECONOMIC VALUE
SOCIAL VALUE
Our approach to value creation balances the
need for customer empathy and the delivery
economics of products and services.