My analysis and predictions about design choices for upcoming Nokia Money Service.

1. NOKIA MONEY
Sachin Gaur, Seminar on Network Economics

2. Introduction
“Creating money is easy. The hard part is getting
it accepted.” Economist Hyam Minsky ,1986

3. Salient points
 Nokia Money will be launched with Obopay
providing the technology in early 2010.
 Nokia will have to compete with Mobile operators
(Mpesa, Vodafone), conflict of interest
 Distribution channel: recruitment of money agents
and widespread access to them
 Service is positioned both as payment and
remittance service.

4. Literature survey
Based on H. Bouwman book,”Mobile services
innovation and business models”
 Four important values
 Cost, Reach, Security and Ease of Use.
 Crucial factors
 Involvement of a bank
 Providing trust and reach
 Use of low-tech solutions
 Keeping costs low and ease of use

5. Identify: Design choices

6. Deconstruct

7. Triggers

8. System Dynamics Model: Complex

9. System Dynamics Model: Simple

10. System Dynamics Model: Simple

11. System Dynamics Model: Simple

12. System Dynamics Model: Simple

13. System Dynamics Model: Simple

14. Summary
 Nokia to register as a bank or tie-up with bank
 Toensure less interference of local govt and enable
trust
 Reachability
 Building of Money agent network is crucial
 Trust
 Same as point 1.
 Cost
 Having less partners in value chain

15. Summary
“Partnerships with banks and use of low technology
solutions are important success factors for mobile
remittance services”.

16. Thanks