1. Justin Bieber
A synthetic star

2. • From: Stratford, Ontario, Canada
• Discovered in 2008 from his home made videos online of him singing in places in
Canada
• Signed to: Raymond Braun Media Group (RBMG)
• became the first artist to have seven songs from a debut album chart on the Billboard
Hot 100.
• music video of "Baby" is currently ranked as the most viewed and most discussed
YouTube video
• The album Mistletoe was debuted at number one in November 2011 on the Billboard
200
• Forbes named Bieber 3rd most powerful celebrity in the world, with earnings of an
estimated $55 million.
• As of May 2012, Bieber has sold 15 million albums.
• 23,174,680 million twitter followers

3. His hair gives off this youthful persona due to it all
shaping his face and making the audience, especially
young girls, find him ‘cute’.
The way he’s staring into the camera is a
innocent pure look giving the audience another
reason to love him.
The writing on the album is childlike
due to the ‘bubble’ font.
The way he is dressed in the picture
adds to the representation of his
childish appearance because of the
hoody and the hat.
This is Justin Biebers first albums. In this image we see him
as young and innocent.

4. Hair is more styled and cleaner.
Clothing is more emphasizing the ‘perfect image’
mature yet still that is trying to be created.
very flashy, gives Posing to camera, attracts young
off idea that he is girls as he is ‘looking at them’.
being styled by
the record Writing is less childish giving
company to give off the idea him growing.
off the image that
they are working
towards.
Hands placed in pocket –
makes audience feel like hes
growing up due to change in
body language and seems
more relaxed.

5. New hairstyle is shorter and gives off a
Look is more of a much older look for him, girls fall in love
‘caught in the moment’ due to this more ‘sexier’ look.
as if he is effortlessly Unbuttoned shirt adds
being ‘beautiful’. to this elder look.
More simple clothing
then flashier like
previous album.
The writing in the
title is more simple
yet catches your
eye, less chilidsh.

6. • http://www.youtube.com/watch?v=7-wlvhyqa_
• http://www.youtube.com/watch?v=CHVhwcOg
• http://www.youtube.com/watch?v=r2ozuCXpV
• http://www.youtube.com/watch?v=4GuqB1BQ

7. http://www.youtube.com/watch?v=CHVhwcOg6y8
• Childish
• Cute/sweet
• Youthful
relationship
with the young
girl
• Narrative video
• Lets young
girls get to see
his character
without much
force on what
he has to
become or be
• Using usher in
forst video
attracts fans
because they
wonder who
this new comer
is in a video
with a big star
– also attracts
ushers fan
base

8. http://www.youtube.com/watch?v
=kffacxfA7G4&list=ALHTd1VmZQRNrXHzHv6ZgteUahXX2fikr1&index=1&fe
plcp
• Growing up – Camera shots focus on him trying to ‘get’ the girl
• More playful attitude
• Quite cheeky
• Shows him being more affectionate with girl – company tells him to as it will attract girls in the
sense that they will wish they were her
• Shots to make him seem like the perfect guy
• Ludacris – using him attracts a wider audience allowing more people to become Justins fans

9. http://www.youtube.com/watch?v=4GuqB1BQVr4
Focuses on body parts –
gives off sexual tension
between characters
With the exposure of skin
and the way he acts (i.e.
body language) gives off a
much more mature
character.
Laid back – grown up
Styled – clothes – shows
a change from a year ago
Narrative videos
Body language – a much
more mature approach to
a video especially
compares to previous
music videos he has
done
Setting of the video –
elder people, cars, calm
You can easily see how
made up he is, how he is
created by the record
company

11. • A perfect example of Richard Dyers idea of a synthetic star, where the company
basically is him. Unlike Ed Sheeran, an organic star, Justin doesn't’t cerate his own
music.
• He’s been constructed by music company
• Nothing about him is organic.