1. An Assignment on-
Functions and Features of Blog, Twitter, Wikis,
Google AdWords and Bitcoin
Submitted ToMohammad Behroz Jalil
Assistant Professor
IBA
University of Dhaka
Submitted BySadman Prodhan
MBA- 48D
Roll-47
October 24, 2013
Institute of Business Administration
University of Dhaka

2. BLOG
Features:

Instant Publishing:
We can publish a blog in minutes meaning the latest news or advice can reach
readers instantly

Sharing with Mass People:
Blogs can be easily shared via Facebook and Twitter so that information and news
can be disseminated quickly across different social media platforms – potentially
reaching more readers

Discussion:
Blogs enable commenting on each post made, meaning that the content can easily
be discussed by readers and questions can be posed and answered quickly

Themes and Customization:
Blogs are easy to customize using one of the hundreds of free themes available or
by designing and uploading our own headers like ours

Searchable:
As well as readers being able to locate posts of interest via the tag cloud widget and
the archive, blogs are also searchable – making navigation simple and effective

Mobile Technology:
Many blogs have now developed mobile apps that can be used to access your blog
on the go.
How Blogs Make Money?

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
Advertisement
Sponsorship
Donation
Consulting
Merchandising

3. Twitter
Twitter, a social media network that let us share short messages called ‘tweets’. The
medium displays users’ tweets to only his/ her followers. Twitter is a milestone in the
social networking domain and is still evolving with various options for its users.
Features:
The network works like this- we create a profile and choose whom we would like to
follow. All the tweets of people we follow appear as a shuffled list on our main Twitter
page. Unless we set the changes, our profile is visible to public by default.
What makes Twitter unique is its verified celebrities’ accounts feature. In order to
ensure that users are following the authentic Twitter accounts of famous personalities, it
launched a verification procedure. It’s mostly the celebrities that get Twitter likes in large
numbers and hence the verification system.
Its huge popularity and reach led Twitter attain over 200 million active users. Twitter is
now one of the most visited websites globally. When it comes to users by age group,
the network is largely used by adults than teens, according to a statistics. However,
Twitter is appealing to worldwide users and is increasingly gaining popularity in all
segments.
Businesses have found Twitter to be an effective means of communication with their
customers. The network connects businesses with their customers anytime, anywhere.
The real-time information about products/ services allows more customer engagement
besides indicating market insights and customer feedback.
How Twitter Makes Money?
Promoted tweets: Advertisers pay to have brief messages show up in users' stream
of Twitter messages. They can use keyword targeting to reach specific users.
Advertisers can also use a little bit of demographic targeting, although Twitter doesn't
know as much about its users as Facebook does. Twitter gets paid when users engage
with the promoted tweets (when they favorite, comment on, or retweet the ad).
Promoted trends: Twitter lists which topics are being talked about most on its
platform. The trends vary by location, so Twitter's list of topics in the US might not be
the same as the list in England, for example. Advertisers can pay to have a topic of their
choice listed too. A promoted trend costs roughly $200,000 for a day of exposure on all
US Twitter accounts, the New York Times reports.
Promoted accounts: If a brand wants more Twitter followers, it can pay to have its
account recommended to Twitter users.

4. Wikis
Features:
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Editable by major browsers (Internet Explorer, Netscape)
WYSIWYG editing
HTML support
Text editing (italics, font size, color)
Image insertion
Hyperlink insertion
Tables
Lists (numbered, bulleted, hierarchical)
Media insertion (streaming audio/ video)
Search
Spell-check
Emoticons
Blogging
Polling
Calendar
RSS
Link checking
Drawing tools
Equation editor
Synchronous text messaging
How wiki make money?
Public Donation: Wikipedia is run by The Wikimedia Foundation, a not-for-profit
organization. It doesn't make a profit, but it run the site, it does need to raise money.
Wikimedia relies mostly on public donations. Most of the donations come during set
fundraising
periods,
which
happen
three
or
four
times
a
year.
Wikimedia has also received a small number of grants and corporate sponsorships, but
has no advertising on Wikipedia itself.
Fund-Raising: Although the lion's shares of donations are made online, special fundraising events are sometimes hosted during donation drives to increase income for the
Wikimedia Foundation. The foundation is also sometimes supported with technological
donations such as bandwidth, hosting capacity and server storage.

5. Google AdWords
Google AdWords has evolved into Google's main advertising product and main source
of revenue. Google's total advertising revenues were USD$42.5 billion in 2012.
AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-perthousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising
for text, banner, and rich-media ads.
Features:

Powerful marketing tools for the multi-screen world
Enhanced campaigns give us the ability to manage bids across devices, locations, and
time of day - all from a single campaign by using bid adjustments. This helps us reach
our most valuable customers and connect with them anytime, anywhere and from any
device. We can set multiple bid adjustments to target what’s most important to us and
AdWords will then automatically determine the best ad to appear

Smarter ads for varying user contexts
Enhanced campaigns display the right ad and extension, such as site links and click-tocall phone numbers, based on a person’s context and device capabilities. All of this
means that we can get the right message to the right person at the right time at the
moment it matters most

Advanced reports for new conversion types
Today’s devices offer more ways for customers to interact with our business than ever.
Customers can convert through a web site, purchase over the phone, download an app,
redeem online offers in-store or start researching on one device and complete an action
or purchase on another. Enhanced campaigns will continue to bring us advanced
reporting and new features to help us better measure the return on our marketing
investment across devices
How Google AdWords make money?
AdWord’s revenue is generated on the basis of Pay-Per-Click or Cost-Per-Click (CPC)
concept. Also, Cost-Per-Thousand-Impressions or Cost-Per-Mile (CPM) is also used.
Investors can dictate where ad appears through bidding for a series of phrases, but they
only pay the amount they have bid for if someone clicks on their ad as a result of a web
search. The investors, aka advertisers, decide keywords relevant to their offer that
should display their ad and the maximum amount they are willing to pay for that amount.
Words are categorized into three bundles; the High Caps are competitive words, having
high frequency of occurrences in the searches. Mid Caps are less frequent, tentatively
more seasonal. Low Caps are words or phrases with least chance of occurrence.

6. BitCoin
Bitcoin is a consensus network that enables a new payment system and complete
digital money. It is the first decentralized peer-to-peer payment network that is powered
by its users with no central authority or middlemen. From a user perspective, Bitcoin is
pretty much like cash for the Internet. Bitcoin can also be seen as the most prominent
triple entry bookkeeping system in existence.
Features:
Unlike traditional currencies, which are issued by central banks, Bitcoin has no central
monetary authority. Instead it is underpinned by a peer-to-peer computer network made
up of its users’ machines, akin to the networks that underpin BitTorrent, a file-sharing
system, and Skype, an audio, video and chat service.
Bitcoins are mathematically generated as the computers in this network execute difficult
number-crunching tasks, a procedure known as Bitcoin “mining”. The mathematics of
the Bitcoin system were set up so that it becomes progressively more difficult to “mine”
Bitcoins over time, and the total number that can ever be mined is limited to around
21m. There is therefore no way for a central bank to issue a flood of new Bitcoins and
devalue those already in circulation. The entire network is used to monitor and verify
both the creation of new Bitcoins through mining, and the transfer of Bitcoins between
users.
A log is collectively maintained of all transactions, with every new transaction broadcast
across the Bitcoin network. Participating machines communicate to create and agree on
updates to the official log. This process, which is computationally intensive, is in fact the
process used to mine Bitcoins: roughly every 10 minutes, a user whose updates to the
log have been approved by the network is awarded a fixed number (currently 25) of new
Bitcoins. This has prompted Bitcoin fans to build powerful computers, or even to hijack
other people’s computers, for use in Bitcoin mining.
Bitcoins (or fractions of Bitcoins known as satoshis) can be bought and sold in return for
traditional currency on several exchanges, and can also be directly transferred across
the internet from one user to using appropriate software. This makes Bitcoin a
potentially attractive currency in which to settle international transactions, without
messing around with bank charges or exchange rates.
Some internet services (such as web hosting and online gambling) can be paid for using
Bitcoin. The complexity and opacity of the system means it also appeals to those with
more nefarious purposes in mind, such as money laundering or paying for illegal drugs.