Betriebswirtschaftslehre (B.Sc.) an der Universität Duisburg Essen
Introduction to Video Communications
1. Digital Media
Introduction to Video Communications
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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2. Learning Outcomes
• Understand the influences of our digital environment on business
models and know strategies on moving images in new digital media
and to apply in the professional context for internal and external
communications.
• Read and formulate targeted messages to implement in audiovisual
content.
• Understand the trends and innovations around the digital media,
a solid overview on video communications
• Plan audiovisual distributions and know the most relevant technical
requirements for a broad internal and external communication.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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3. YES
Laptops. Smartphones. Social Media.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
18.02.2014
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4. YES
NO
Laptops. Smartphones. Social Media.
Work. Emails.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
18.02.2014
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5. YES
NO
MUST
Laptops. Smartphones. Social Media.
Work. Emails.
Comfort. Creativity. Opinions.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
18.02.2014
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6. “A picture is worth
a thousand words”
http://en.wikipedia.org/wiki/File:A_picture_is_worth_a_thousand_words.jpg
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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7. “A picture is worth
a thousand words”
http://goo.gl/QCkOW8
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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9. Why Video?
1 second video
1 minute video
= 25 frames
= 25 fps x 60s = 1 500 frames
One picture
One minute video
=
1 000 words
= 1 500 000 words
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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11. WHAT
do you watch?
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
25.02.2014
10
12. WHAT
WHERE
do you watch?
do you watch?
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
25.02.2014
10
13. WHAT
WHERE
WHEN
do you watch?
do you watch?
do you watch?
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
25.02.2014
10
14. WHAT
WHERE
WHEN
WHY
do you watch?
do you watch?
do you watch?
do you watch?
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
25.02.2014
10
15. Why Video?
Video communicates to two senses simultaneously – sight and
hearing. Research has shown that the retention of information is
six times greater when the information is presented visually as
well as orally.
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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17. Why Video?
72% of internal communications teams are planning to increase
the use of video as a means of communicating with employees.
40% of the YouTube videos are consumed on mobile devices
More and more companies are adopting a YouTube-like approach
to video, introducing video libraries that let employees search for
videos, comment on them, tag them, embed them and
(importantly) upload their own as a means of sharing information
and knowledge:
IBM, SAP MayoClinic, Nike, HP Boeing, Cisco, AT&T, Microsoft
,
,
http://www.flimp.net/blog/72-percent-of-employee-communicators-plan-to-increase-video-use/
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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18. Internal Video Communications
Reports and Presentations
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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29. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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30. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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31. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Health and Legal
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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32. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Health and Legal
Training
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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34. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Health and Legal
Training
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
24
35. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Health and Legal
Training
Q&A
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
24
36. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Health and Legal
Training
Q&A
Internal Case Studies
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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37. Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Pages
Health and Legal
Training
Q&A
Internal Case Studies
Employee Motivation
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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41. External Video Communication
Videos build sympathy
Videos explain functionality
Videos get traffic
Videos help sales
Videos connect more with mobile consumers
Videos used for advertising
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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46. External Video Communication
Videos build sympathy
Videos explain functionality
Videos get traffic
Videos help sales
Videos connect more with mobile consumers
Videos used for advertising
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
25.02.2014
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