4. saffireevents
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Event Portfolio
Rodeo Austin
SouthTexas State Fair
Rodeo Belton/ 4th of July
Celebration
BrazosValley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
FortBend CountyFair
Central Texas State Fair
Comal CountyFair
Okeechobee CountyFair
Amador CountyFair
Chowchilla Fair
Palomino Fest
Lea County
CoorsCowboy Club
WashingtonCountyFair
Texas State ForestFestival
American Royal
Colorado State Fair
Napa CountyFair
DodgeCity RoundUp
Brazoria CountyFair
SanAngelo
Rogers CountyFair
Greater BatonRougeState Fair
Central States
Black Hills StockShow/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
NorthwestWashington
Fair
SikestonRodeo
Delaware State Fair
SangamonCountyFair
East Texas
Park of East Texas
Laramie CountyFair
Benton-FranklinFair
Carroll CountyFair
Pendleton Round-Up
PonyExpress Days
Arizona National
Livestock Show
YoloCountyFair
California Rodeo Salinas
Rio Grande Valley Livestock Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn CountyFair
State Fair of Louisiana
FourStates Fair
MontgomeryCountyFair
AgriculturalLearning Center
GrantCountyFair
NorthTexas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
19. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
Anatomy of Success
Big Email List
Lots Opened
Lots Clicked
$$$
20. saffireevents
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Elements of Success
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
21. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
Step 1: Make Game Plan
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
54. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
Step 2: Build a list
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
55. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
Starting from scratch
Outlook contacts
Boardof Directors
Volunteers
Sponsors
Exhibitors
Past Purchasers
Etc.
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ยฉ 2013 โ Saffire Eventsยฎ
Ongoing - Online
When people share anevent photo
When they complete an online form
On Facebook, offer Likeand email signup
On Twitter, promote by teasing pending campaign
58. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
Ongoing - Offline
Door prizeorsignup at events
Anytime they purchase something
59. saffireevents
Have a Facebook Contest
Goal = Email addresses
Use a platform thatyou donโt own
To get email addresses you do!
63. saffireevents
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Step 3: Write it
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
70. saffireevents
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Step 4: Include good imagery
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
72. saffireevents
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Step 5: Strong subject line
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
74. saffireevents
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Good subject lines
Something recognizable
Action words
Not too spammy
50 characters or less
75. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
BONUS POINTS
Turn into Tweet
120 characters, #and shortened URL
Turn into Facebook post
150 characters,image and no #
76. saffireevents
ยฉ 2013 โ Saffire Eventsยฎ
Step 6: Track the performance
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
88. saffireevents
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Highest open rates
Good subject line
Clients who sell online
Clients with a strong brand
Sent at the right time/day
Tuesday mid-morning, evenings & weekends
90. saffireevents
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Calls to Action = Clicks
Use action words
Get MoreInfo!
Sign Up!
Buy Now!
MorePhotos!
Donโt tell the whole story
91. saffireevents
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Step 7: Learn and repeat
MAKE A GAME
PLAN
CREATE A LIST
OF RECIPIENTS
WRITE THE
MESSAGE
INCLUDE GOOD
IMAGERY
USE A STRONG
SUBJECT LINE
TRACK THE
PERFORMANCE
LEARN AND
REPEAT
94. saffireevents
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To review
Createan editorial calendar
Prioritize email, especially during your event
In this order, focus on integrating with social media
Facebook, Twitter,YouTube,Pinterest/Instagram
Improve your tracking
