13. saffireevents
Get Educated
BE SMART ABOUTWHATYOU ARE OFFERING YOUR SPONSOR
• Know your business
• Learn about potential Sponsorbusiness
• Offer relevantpartnership options
• Always ask for theirsupport
14. saffireevents
Get Involved
FIND THINGS YOU CANDO TOSUPPORT YOURPOTENTIALSPONSOR’SBUSINESS
• Can you use theirproduct/serviceat your event?
• Can you use theirproduct/serviceat home?
• Can you recommendtheirproduct/serviceto someoneelse?
• Can you volunteerorsend volunteersfor theirorganization?
15. saffireevents
Get Money
MAKEIT EASY FOR YOUR SPONSORS TO SUPPORT YOU
• Makeyour sponsorshippackages clear & concise
• Organize your invoices—bill at the appropriate time
• Allow sponsorsto pay online
• Use an ecommerce system thatcharges per transaction,nota percentage
42. saffireevents
2. Recap this
year’s Success
1. Show your
experience
3. Use Mixed
Media
This pagecan befound at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing
46. saffireevents
“Free” Stuff
Wecan’t give away the profits!
Maybe you can’t affordNOT to.
Making Sponsorsfeel special will go along way. Most digital marketing
doesn’tcost you anything but time &effort.
47. saffireevents
• Onesocial media post, plan to give
two–It’s FREE.
• Logo ononeeblast, and thenno
onebuysthe space for thenext
one,extendthesponsorship
• Sharebusinessposts on
Facebook—quicklybecoming the
BEST wayto gain exposureon
Facebook,and businesseswill
appreciate it!
Ideas
53. saffireevents
HITS VERSUS VISITS
A "hit" is a requestofthe server.Ifyouhave a page that has five pictures onit, that page is equalto six
hits, the page and then thefivegraphics. Peoplereport "hits" to a sponsor.This is wrong, because it
creates aninflated reportof sitetraffic.
Visitors are thenumberofindividualpeople
coming intothesite. Usually thisnumber
is reportedright alongside Page Views-
thetotal non-uniquepage views.