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CONFERENCE OF MINISTERS OF AGRICULTURE OF WEST AND CENTRAL
                    AFRICA (CMA/WCA)
              CAADP PILLAR II LEAD INSTITUTION


REGIONAL POLICY DIALOGUE ON MEETING REQUIREMENTS RELATING
 TO TECHNICAL REGULATIONS AND SANITARY AND PHYTOSANITARY
(SPS) MEASURES ALONG THE AGRICULTURAL VALUE CHAIN IN AFRICA
                        AU-AIBAR, NAIROBI
                        20-22 JULY, 2001



Strategies For Prioritizing SPS Investment Along The Value
                            Chain
              Abraham Sarfo-Value Chain Expert
                                     CMA/AOC - Conférence des Ministres de
                                     l'Agriculture de l'Afrique de l'Ouest et du Centre
                                     Lead institution for CAADP-Pilar II
                                     Tel: (221) 33 869 11 90
                                     www.cmaoc.org
Principles of CAADP
                                         The principle of agriculture-led
                                                     growth
  Allocation of 10% of national
budgets to the agricultural sector             The implementation
                                        principles, which assign the roles
                                         and responsibilities of program

                       6% average annual
                        sector growth rate
                       at the national level


     Exploitation of regional
     complementarities and
          cooperation                 The principles of partnerships and
                                      alliances        to        include
     The principles of policy         farmers, agribusiness, and civil
efficiency, dialogue, review, and     society communities
  accountability, shared by all
        NEPAD programs
CAADP PILLARS

                       Pillar II:        Pillar III        Pillar IV:
     Pillar I:
                   Improving rural    Increasing food     Improving
  Extending the
                    infrastructure   supply, reducing    agricultural
   area under
                      and trade-         hunger and   research, techno
sustainable land
                        related           improving          logy
 and also Water
                    capacities for      responses to   dissemination
  Management
                    market access    food emergency     and adoption
                                            crises
Conceptual Framework for Implementing Pillar 2

                                                               PILLAR 2 FRAMEW ORK OUTLINE
                                                                     J
K                                                                        INFRASTRUCTURE DEVELOPMENT


                                                                         I
    Harmonization, Advocacy, Benchmarking, Impact Evaluation

                                                                                  DEVELOPMENT DOMAINS
     ACTION TOOLS: PPP, B2B, Regulatory Measures, Policy




                                                                H                                G
                                                                INFRASTRUCT URE                   AGRIC. GROW TH
                                                                   CORRIDORS                          POLES



                                                                                                               B
                                                                             A
                                                                                 • COMME RCIAL PRODUCTS        REG. MARKETS
                                                                                 • MARKET OPPORT UNITIES       TRAD. EXP. Mkt
                                                                                 • STRATEGIC COMMODITIES       EMERGI NG. Mkt



                                                                 F
                                                                                VALUE CHAIN
                                                                         DEVELOPMENT AND FINANCING


                                                                                  E
                                                                                   FO & TA AS CREDIBLE
                                                                                   BUSINESS PARTNERS


                                                                C                                          D
                                                                                 SMALL SCALE
                                                                                                           LARGE SCALE
                                                                                  FARMERS
                                                                                                             FARMERS
                                                                                                                          4
Why Value Chain Approach To SPS

 Food safety are affected by events that occur throughout the value
chain -from input supply to consumer. Therefore, the development and
enforcement of SPS standards needs to reflect risk along the whole
Value Chain. FAO acknowledges the relevance of a Value Chain
approach to food safety:

• “…recognition that the responsibility for the supply of food that is safe, healthy and
  nutritious is shared along the entire food chain - by all involved with the
  production, processing, trade and consumption of food. This approach
  encompasses the whole food chain from primary production to final consumption.
  Stakeholders include farmers, fishermen, slaughterhouse operators, food
  processors, transport operators, distributors (wholesale and retail) and
  consumers, as well as governments obliged to protect public health. The holistic
  approach to food safety along the food chain differs from previous models in which
  responsibility for safe food tended to concentrate on the food processing sector.”
Value chain definitions

Definitions….

USAID 2010: “Series of actors and activities needed to bring a product
from production to the final consumer”. “Value chains are a chain of
actors but they operate like a system. … We can’t just focus on
production without ensuring that there is sufficient processing
capacity to absorb increases or w/o ensuring that there is market
demand and access to markets”.


FAO 2007: “we use the term value chain to characterize a system
composed by different actors, activities and institutions, all functioning
interrelatedly, so as to enable the accomplishment of a common goal”.
A generic definition of value chain

“Value chain” means….

 the sequence of related business activities (functions) from the
provision of specific inputs for a particular product to primary
production, transformation, marketing and up to final consumption


 the set of enterprises that performs these functions i.e. the
producers, processors, traders and distributors of a particular product
The “value chain map”




Basic sequence of functions in an agribusiness value chain

     Specific                            Trans-                      Final product
     Inputs          Production          formation        Trade


Provide          Grow, harvest      Classify         Transport
- equipment      Produce the        Process          Distribute
- inputs         primary stage etc. Pack             Sell



Categories of operators in value chains and their relations

 Specific         Farmers,           Packers,                         Consumers of
 Input            (primary           Agro-             Traders        pineapple juice
 providers        producers)         industry          (sales pt.)    (the market)
Cattle Meat: Generic overview of VC maps

Veterinary        Cattle            Live animal
                                                        Slaughter          Meat trade     Retail
services          rearing              trade


                                                                              Meat
                                                                            Importers
                                                                                                     High-value
                                                                                           Super
                                                                                                     Domestic
                                                                                          markets
                                                                                                      markets
 Vets &            Cattle                                Beef processors & packers /
 pharma            Ranches                                  High class butcheries



                                                                        Communal slabs                 Low-value
                                                                         Local butchers                  rural
                                                                                                        markets

                                                                                           Meat
                  Individual                             Urban            Beef traders                 Low-value
                                                                                           shops
                  & group            Live animal       slaughter-                                        urban
                   pastoralists                          houses                            Urban        markets
                                       traders                                            Butchers
                                     Trekking &
                                      Trucking                                                          Regional
                 Other cattle                                                                            Export
                 rearers (dairy)                                                                         market




          This VC map is a simplified overview map, showing only major actors and their relations
Fields of Investment In Value Chain

                   Overview of investments into VC development
VC Development Strategies            Investment Topics           Fields of Investment

Improving market efficiency and      Market infrastructure       Public investment in
market access                                                    Village storage, assembly market facilities
reducing marketing cost and          Roads                       Public investment in feeder road rehabilitation along the
enhancing the market access of                                   supply lines and rural focal points
farmers
                                     Business linkages           Brokering market linkages
                                                                 Contract farming

                                     FBO development             Support to farmer groups and co-operatives:
                                                                 Management capacity of business associations
Improving productivity               Agricultural input supply   Seed value chain development
enhancing use of inputs and                                      Fertilizer value chain development
improving technology                 Services                    Public technical research and extension services
                                                                 Private advisory services
                                                                 Market information services
Increasing productive capacity and   VC finance                  Warehouse receipt finance
production volumes supporting                                    Prefinancing of production
financing solutions

Facilitating Marketing And           Market                       Grades And Standards
Trade
Introducing Market                   Regulation
Regulations
Evolution Of Marketing Standards And Associated
   Conformity Assessment Systems For Agricultural Produce

• Market requirements in the most recent years and going into
  the future: (EU/USA Markets, Emerging Markets, Regional
  Markets and Domestic Markets)

 Emphasis on GAP implementation in the field
   –   Correct use of agrochemicals and storage thereof
   –   Proper recordkeeping
   –   Personnel hygiene
   –   Traceability system, etc.
 HACCP in processing plants
 Third party certification (GLOBALGAP, BRC and ISO 22000) also
  known as voluntary or private standards
 New, sophisticated method of sampling procedures in food
  business operators in order to monitor safety and quality.
 Modern methods of traceability (e.g. e-trace) on cards
Value Chain and SPS

               • Formal, regulated, complying with SPS
      SPS        standards, long and vertically integrated,
                 including an international dimension;
Investment     • Formal, regulated, complying with national
   in Value      standards; vertically integrated national;
                 concentrated national, e.g. Co-operatives;
  Chain are    • Informal, unregulated, standards set by
                 agreement between producer and
 typified as     consumer
               • Many of the poor sell to and buy from
   follows:      informal markets.
Key Challenges in Small Holder Farmer
              Competing in Global Markets


Key challenge is compliance with current legal, trade and industry standards in the
US, Europe and some emerging markets.

Unless countries are able to adopt and implement the required standards effectively, their
opportunities for accessing market for the small holder farmer will be increasingly
diminished.

Often, the challenge is to integrate small-scale farmers and micro-entrepreneurs into global
value chains as competitive and reliable partners.

At the same time, quality improvement and certification can be actively used to achieve a
competitive edge. Markets reward high-quality products with better market access and
higher prices. Hence, quality improvement is part of a strategy of product differentiation.
Implementing Investment in SPS
        Along the Value Chain
• 3 Key Question
  What system of Coordination is in Place to meet
   commercial objectives relating to Quality, Quantity
   and Consistency and ensures compliance to standard

  What are the rules of standards both official and
   commercial that actors involve in the value chain must
   comply before participating

  What are the effect of these rules on the poor and
   their production activities
Prioritization Of Appropriate Food Safety
                    Standards.
• Setting Appropriate Standards.
  – Food safety is linked to food security, is beneficial to
    the poor when it is provided at an appropriate level,
    and deserves a higher priority on national agendas.
  – International agencies can assist, but national
    governments ultimately determine their own
    priorities
  – It is necessary to promote standards that are
    appropriate for the risk management situation and
    can actually be enforced.
  – Risk management measures to create food safety,
    including standards, vary with value chains and
    situations
Tools For Analysis of Investing in SPS
                Along the Chain

 It is important
      that all     • To what standards do we wish to protect consumers and
                     cost?
  governments      • Do they wish to export/trade?
      , Chain      • How important is the export market?
 Upgraders and     • What standards for exports?
Decision Makers    • Will it be economically viable to introduce heightened
                     standards?
 use standards     • Are they prepared for variable standards?
 setting as part   • What food safety problems will need to be addressed?
      of a risk    • What animal diseases need to be tackled?
                   • Are their current standards appropriate?
  management
                   • Can they meet obligations?
    system, by     • How can they demonstrate they have met the obligations?
       asking      • Who will negotiate on their behalf?
 questions like:
Support To Small Producers And
    Processors To Encourage Good Practice

• Assisting small farmers, traders and processors to enter
  formal (regulated) or vertically integrated markets will
  include, (but not be restricted to) helping them to comply
  with standards.
• It may involve quite wide ranging changes to management
  practice.
• Involvement of a wide range of players
• Greater input of good science into risk assessment, evaluation
  and communication is needed.
• Agricultural Research Institutions other research institutions
  have an important role to play.
• Involvement of the private sector can produce beneficial
• Policy change must embrace more than agriculture. It must be
  about creating conditions to encourage investment, e.g.
  education, information, credit.
Concept: Coordinated SPS Management
                  Along The Chain

   Seed                Production          Trans-             Commerce     End
   provision                               formation          Trade        Product

Seed             Farmers 1
producers                           Companies          Traders 1
                                                                          Market

    GAP                GAP               GMP              GTP

                                                          GDP
   GHP                 GHP
                                                         GHP

                                                            GAP-Good Agricultural Practices
                                                              GMP-Good Manufacturing
          Quality Management System                                  Practices
        Eg HACCP, Product Traceability etc                   GTP-Good Trading Practices
                                                             GHP-Good Hygiene Practice
                                                            GDP-Good Distribution Practice
Upgrading Quality System in Value
              Chains
This includes interventions at the macro and meso levels in the first place, i.e.
the agreement between operators, public interest groups and government on
standards and legal regulations.

Production and product quality will only improve if chain operators and service
providers are able to actually apply the necessary technology and procedures.


Upgrading is required in the fields of enterprise capacity, quality
infrastructure, quality-related services, and the collaboration along the value
chain.

Finally, it has to be made sure that all parties play by the rules. This is achieved by a
standard verification system. Accordingly, the main tasks of value chain facilitators
relate to ensuring that all parties respect the standards agreed upon.
PILLAR 2




THANK YOU FOR YOUR ATTENTION
         ME DAASE
           MERCI
        ASANTE SANA

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Strategies of investment in sps along the value chain

  • 1. CONFERENCE OF MINISTERS OF AGRICULTURE OF WEST AND CENTRAL AFRICA (CMA/WCA) CAADP PILLAR II LEAD INSTITUTION REGIONAL POLICY DIALOGUE ON MEETING REQUIREMENTS RELATING TO TECHNICAL REGULATIONS AND SANITARY AND PHYTOSANITARY (SPS) MEASURES ALONG THE AGRICULTURAL VALUE CHAIN IN AFRICA AU-AIBAR, NAIROBI 20-22 JULY, 2001 Strategies For Prioritizing SPS Investment Along The Value Chain Abraham Sarfo-Value Chain Expert CMA/AOC - Conférence des Ministres de l'Agriculture de l'Afrique de l'Ouest et du Centre Lead institution for CAADP-Pilar II Tel: (221) 33 869 11 90 www.cmaoc.org
  • 2. Principles of CAADP The principle of agriculture-led growth Allocation of 10% of national budgets to the agricultural sector The implementation principles, which assign the roles and responsibilities of program 6% average annual sector growth rate at the national level Exploitation of regional complementarities and cooperation The principles of partnerships and alliances to include The principles of policy farmers, agribusiness, and civil efficiency, dialogue, review, and society communities accountability, shared by all NEPAD programs
  • 3. CAADP PILLARS Pillar II: Pillar III Pillar IV: Pillar I: Improving rural Increasing food Improving Extending the infrastructure supply, reducing agricultural area under and trade- hunger and research, techno sustainable land related improving logy and also Water capacities for responses to dissemination Management market access food emergency and adoption crises
  • 4. Conceptual Framework for Implementing Pillar 2 PILLAR 2 FRAMEW ORK OUTLINE J K INFRASTRUCTURE DEVELOPMENT I Harmonization, Advocacy, Benchmarking, Impact Evaluation DEVELOPMENT DOMAINS ACTION TOOLS: PPP, B2B, Regulatory Measures, Policy H G INFRASTRUCT URE AGRIC. GROW TH CORRIDORS POLES B A • COMME RCIAL PRODUCTS REG. MARKETS • MARKET OPPORT UNITIES TRAD. EXP. Mkt • STRATEGIC COMMODITIES EMERGI NG. Mkt F VALUE CHAIN DEVELOPMENT AND FINANCING E FO & TA AS CREDIBLE BUSINESS PARTNERS C D SMALL SCALE LARGE SCALE FARMERS FARMERS 4
  • 5. Why Value Chain Approach To SPS Food safety are affected by events that occur throughout the value chain -from input supply to consumer. Therefore, the development and enforcement of SPS standards needs to reflect risk along the whole Value Chain. FAO acknowledges the relevance of a Value Chain approach to food safety: • “…recognition that the responsibility for the supply of food that is safe, healthy and nutritious is shared along the entire food chain - by all involved with the production, processing, trade and consumption of food. This approach encompasses the whole food chain from primary production to final consumption. Stakeholders include farmers, fishermen, slaughterhouse operators, food processors, transport operators, distributors (wholesale and retail) and consumers, as well as governments obliged to protect public health. The holistic approach to food safety along the food chain differs from previous models in which responsibility for safe food tended to concentrate on the food processing sector.”
  • 6. Value chain definitions Definitions…. USAID 2010: “Series of actors and activities needed to bring a product from production to the final consumer”. “Value chains are a chain of actors but they operate like a system. … We can’t just focus on production without ensuring that there is sufficient processing capacity to absorb increases or w/o ensuring that there is market demand and access to markets”. FAO 2007: “we use the term value chain to characterize a system composed by different actors, activities and institutions, all functioning interrelatedly, so as to enable the accomplishment of a common goal”.
  • 7. A generic definition of value chain “Value chain” means….  the sequence of related business activities (functions) from the provision of specific inputs for a particular product to primary production, transformation, marketing and up to final consumption  the set of enterprises that performs these functions i.e. the producers, processors, traders and distributors of a particular product
  • 8. The “value chain map” Basic sequence of functions in an agribusiness value chain Specific Trans- Final product Inputs Production formation Trade Provide Grow, harvest Classify Transport - equipment Produce the Process Distribute - inputs primary stage etc. Pack Sell Categories of operators in value chains and their relations Specific Farmers, Packers, Consumers of Input (primary Agro- Traders pineapple juice providers producers) industry (sales pt.) (the market)
  • 9. Cattle Meat: Generic overview of VC maps Veterinary Cattle Live animal Slaughter Meat trade Retail services rearing trade Meat Importers High-value Super Domestic markets markets Vets & Cattle Beef processors & packers / pharma Ranches High class butcheries Communal slabs Low-value Local butchers rural markets Meat Individual Urban Beef traders Low-value shops & group Live animal slaughter- urban pastoralists houses Urban markets traders Butchers Trekking & Trucking Regional Other cattle Export rearers (dairy) market This VC map is a simplified overview map, showing only major actors and their relations
  • 10. Fields of Investment In Value Chain Overview of investments into VC development VC Development Strategies Investment Topics Fields of Investment Improving market efficiency and Market infrastructure Public investment in market access Village storage, assembly market facilities reducing marketing cost and Roads Public investment in feeder road rehabilitation along the enhancing the market access of supply lines and rural focal points farmers Business linkages Brokering market linkages Contract farming FBO development Support to farmer groups and co-operatives: Management capacity of business associations Improving productivity Agricultural input supply Seed value chain development enhancing use of inputs and Fertilizer value chain development improving technology Services Public technical research and extension services Private advisory services Market information services Increasing productive capacity and VC finance Warehouse receipt finance production volumes supporting Prefinancing of production financing solutions Facilitating Marketing And Market Grades And Standards Trade Introducing Market Regulation Regulations
  • 11. Evolution Of Marketing Standards And Associated Conformity Assessment Systems For Agricultural Produce • Market requirements in the most recent years and going into the future: (EU/USA Markets, Emerging Markets, Regional Markets and Domestic Markets)  Emphasis on GAP implementation in the field – Correct use of agrochemicals and storage thereof – Proper recordkeeping – Personnel hygiene – Traceability system, etc.  HACCP in processing plants  Third party certification (GLOBALGAP, BRC and ISO 22000) also known as voluntary or private standards  New, sophisticated method of sampling procedures in food business operators in order to monitor safety and quality.  Modern methods of traceability (e.g. e-trace) on cards
  • 12. Value Chain and SPS • Formal, regulated, complying with SPS SPS standards, long and vertically integrated, including an international dimension; Investment • Formal, regulated, complying with national in Value standards; vertically integrated national; concentrated national, e.g. Co-operatives; Chain are • Informal, unregulated, standards set by agreement between producer and typified as consumer • Many of the poor sell to and buy from follows: informal markets.
  • 13. Key Challenges in Small Holder Farmer Competing in Global Markets Key challenge is compliance with current legal, trade and industry standards in the US, Europe and some emerging markets. Unless countries are able to adopt and implement the required standards effectively, their opportunities for accessing market for the small holder farmer will be increasingly diminished. Often, the challenge is to integrate small-scale farmers and micro-entrepreneurs into global value chains as competitive and reliable partners. At the same time, quality improvement and certification can be actively used to achieve a competitive edge. Markets reward high-quality products with better market access and higher prices. Hence, quality improvement is part of a strategy of product differentiation.
  • 14. Implementing Investment in SPS Along the Value Chain • 3 Key Question What system of Coordination is in Place to meet commercial objectives relating to Quality, Quantity and Consistency and ensures compliance to standard What are the rules of standards both official and commercial that actors involve in the value chain must comply before participating What are the effect of these rules on the poor and their production activities
  • 15. Prioritization Of Appropriate Food Safety Standards. • Setting Appropriate Standards. – Food safety is linked to food security, is beneficial to the poor when it is provided at an appropriate level, and deserves a higher priority on national agendas. – International agencies can assist, but national governments ultimately determine their own priorities – It is necessary to promote standards that are appropriate for the risk management situation and can actually be enforced. – Risk management measures to create food safety, including standards, vary with value chains and situations
  • 16. Tools For Analysis of Investing in SPS Along the Chain It is important that all • To what standards do we wish to protect consumers and cost? governments • Do they wish to export/trade? , Chain • How important is the export market? Upgraders and • What standards for exports? Decision Makers • Will it be economically viable to introduce heightened standards? use standards • Are they prepared for variable standards? setting as part • What food safety problems will need to be addressed? of a risk • What animal diseases need to be tackled? • Are their current standards appropriate? management • Can they meet obligations? system, by • How can they demonstrate they have met the obligations? asking • Who will negotiate on their behalf? questions like:
  • 17. Support To Small Producers And Processors To Encourage Good Practice • Assisting small farmers, traders and processors to enter formal (regulated) or vertically integrated markets will include, (but not be restricted to) helping them to comply with standards. • It may involve quite wide ranging changes to management practice. • Involvement of a wide range of players • Greater input of good science into risk assessment, evaluation and communication is needed. • Agricultural Research Institutions other research institutions have an important role to play. • Involvement of the private sector can produce beneficial • Policy change must embrace more than agriculture. It must be about creating conditions to encourage investment, e.g. education, information, credit.
  • 18. Concept: Coordinated SPS Management Along The Chain Seed Production Trans- Commerce End provision formation Trade Product Seed Farmers 1 producers Companies Traders 1 Market GAP GAP GMP GTP GDP GHP GHP GHP GAP-Good Agricultural Practices GMP-Good Manufacturing Quality Management System Practices Eg HACCP, Product Traceability etc GTP-Good Trading Practices GHP-Good Hygiene Practice GDP-Good Distribution Practice
  • 19. Upgrading Quality System in Value Chains This includes interventions at the macro and meso levels in the first place, i.e. the agreement between operators, public interest groups and government on standards and legal regulations. Production and product quality will only improve if chain operators and service providers are able to actually apply the necessary technology and procedures. Upgrading is required in the fields of enterprise capacity, quality infrastructure, quality-related services, and the collaboration along the value chain. Finally, it has to be made sure that all parties play by the rules. This is achieved by a standard verification system. Accordingly, the main tasks of value chain facilitators relate to ensuring that all parties respect the standards agreed upon.
  • 20. PILLAR 2 THANK YOU FOR YOUR ATTENTION ME DAASE MERCI ASANTE SANA