Presentation on Google Strategy,Business Model and Entry in India

1. A Company with $ 400 Billion
Market Capitalization
Only Second to Apple !!!

3. History of Google
• 1995 : Larry Page and Sergey Brin met at Stanford University
• 1996 : Started off together with a search engine named “BackRub”
it operated on Stanford servers, running out of bandwidth
• 1997 : “ Google.com“ Domain Registered on 15th Sept.

5. Business Model of Google

6. Google’s Strategy for India
• India is a Strategic country with expected no. of Internet users to reach 300 million by 2014
• Google is Planning Youtube as a go to destination for entertainment-music,cricket,sports,TV etc.
• IPL Live Streaming on Youtube Official Channel
• Android Device Penetration in India for as low price point as 4000 INR
• Promotion of Cloud Computing in India,Targetting 8 million SMB’s

7. Google Doodles India Edition

8. Competition

9. Direct Competition

10. Indirect Competition
• Facebook
• Blogs
• Directories
• Twitter

11. Broad Competition
• News Papers
• Magazines
• TV News Channels

12. Search Engine Market Share

13. Let Me Google That For You !

14. References
• BMI Matters
• Official Google Search Blog
• Live Mint
• Bloomberg
• ComScore

15. Thank You