Future book conference 2013 - Ziyad Marar Global Publishing Director SAGE - The next wave of eBooks
1. FutureBook Conference 2013
„The Next Wave of ebook Sales‟
Ziyad Marar, Global Publishing Director, SAGE
Twitter: @ZiyadMarar
Los Angeles | London | New Delhi
Singapore | Washington DC
2. Box C powered by Box A
Print
Paradigm
Digital
Paradigm
Education
A
College textbooks
Supplementary texts
Faculty adoption is key
C
eBooks
Interactive eBooks
Digital Licensing
Digital ancillaries
Online course solutions
What‟s changing?
•
•
•
•
Content format
Content integration
Instructional format
Transactional
partners
• Business models
• Pricing
Los Angeles | London | New Delhi
Singapore | Washington DC
3. Four Cs in stormy Box C
●
●
●
●
1. Context – rise of digital expectations
2. Continuum – from print to digital, not binary
3. Case studies – egs across the spectrum
4. Customers – new transactional partners
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4. 1. Context
● Changing expectations and usage
● Rise of new actors
• Tech start ups
• MOOCs
• Changing Higher Ed Institutions
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5. The future of Higher Education
●
●
●
●
●
●
Affordability
Learning outcomes
Flipped classroom
Adaptive learning
Learning analytics
2014: competence
based learning
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Singapore | Washington DC
6. MOOCs 2.0 – Free to fee
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8. Projected MOOC hype cycle
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9. 9
By 2020, pure print = 30% of textbook
market
Whole course solutions will be almost 50%
2012
Print Textbook Content
Digital Textbook Content
2020
Whole Course Solutions
0%
20%
40%
60%
80%
100%
Source: Outsell analysis
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Singapore | Washington DC
10. Expectations of digital are high
Improve
learning
outcomes
Print
Increase
faculty
productivity
Digital
Save time
Reduce
costs
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Singapore | Washington DC
11. Move over MOOCs –
2013 is year of adaptive learning
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12. 2. Continuum
Box
A
Textbook
Box
C
Supplement to Textbook Replacement
Generic/ancillary content
Bundle across many texts
Author/Book based
Repurposed legacy print
Author/SME
Born digital
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13. Box
A
Box
C
Textbook Supplement to Textbook Replacement
●
●
●
●
StatLab Online
IntroStats Online
MobileStudy
SpeechPlanner
• Dissertation Planner
• Research Paper Planner
● GoReact
● SAGE branded book companion websites
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Singapore | Washington DC
14. SAGE Online Modules
Box
A
Textbook Supplement
Box
C
to Textbook Replacement
● 24-module textbook supplement
● 5-8 learning objectives per module
● Personalized learning plan and feedback
o videos
o additional content (journal articles, SRM/SK links)
o assignments
o interactive activities
o adaptive quizzing & dashboards
● Build to scale for other course templates
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Singapore | Washington DC
15. 3. Case studies – Teaching how to
do research
● Digitally enhancing Box A, textbooks
• Andy Field‟s “Discovering Statistics Using IBM
SPSS 4e”
● Born digital for Box C, whole course solutions
• SAGE Edge Adaptive for Research Methods
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Singapore | Washington DC
16. Field Discovering Statics Using IBM
SPSS Statistics 4e
Bridging the print and
digital landscape with
print that „knows‟
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Singapore | Washington DC
17. A digital strategy with four components
● WebAssign
● MobileStudy
● CWS developments
● Social media
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19. MobileStudy next steps
An additional 4 titles by end Q1 2014:
● Van Niewerburgh, An Introduction to Coaching
Skills (December 2013)
● Kumar, Research Methodology 4e (January
2014)
● Masterson, Marketing: An Introduction 3e
(February 2014)
● Haylock, Mathematics Explained for Primary
Teachers 4e(June 2014)
Los Angeles | London | New Delhi
Singapore | Washington DC
20. adaptive for
Research Methods – KEY FEATURES
●
●
●
●
An adaptive student learning experience
A professor grade book and analytics dashboard
A student interface to track progress
SAGE analytics and admin tool to understand
usage and impact
● Selected Difference Engine as technology partner
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Singapore | Washington DC
21. Los Angeles | London | New Delhi
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22. Los Angeles | London | New Delhi
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24. 4. Customers – Institutions in transition
● Ubiquity of LMSs
● Rise of institutional sales
● Focus on learning outcomes
● Digital developments from OER to
MOOCs
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Singapore | Washington DC
25. Institutional sales:
An emerging business model
Career
colleges
● A proven opportunity
● Commercial partners
keen to purchase
centrally
● Universities expect to
purchase content for their
students
Traditional
universities
● Strong interest in
institutional model
● Challenging to
change longestablished practices
● Universities not used
to purchasing content
for their students
Los Angeles | London | New Delhi
Singapore | Washington DC
26. April 2014: WGU & SAGE Research
Methods enhanced courses
powered by Acrobatiq
Box
A
Textbook Supplement
Box
C
to Textbook Replacement
Burke Johnson
SAGE Author
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Singapore | Washington DC
27. New institutional sales initiative:
Curriculum development
Program Revisions in:
● Associate‟s (Two Year) Degree in Criminal
Justice
● Bachelor‟s Degree in Criminal Justice
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Singapore | Washington DC
28. Traditional university case study:
California State University System
Affordable Learning Solutions partnership
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Singapore | Washington DC
29. Traditional university case study:
Internet2
● Consortium of 251 major
universities
● Leveraging super network to
make advancements in digital
course material delivery
● New content purchasing models
● Enhanced accessibility for
disabled students
● Not clear they will be able to
deliver on their vision
Los Angeles | London | New Delhi
Singapore | Washington DC
30. Institutional sales at traditional colleges:
Lessons learned in first 18 months
● The university must drive change
● Opportunity for SAGE does exist
at traditional universities
● Lion‟s share of college business
will continue to come from
traditional business model for
some time
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Singapore | Washington DC
31. Los Angeles | London | New Delhi
Singapore | Washington DC
32. Key principles of successful digital
pedagogy
● Ensure print and digital complement each other
● Focus on rewarding effort and learning
outcomes, not ticking boxes
● Treat HE institutions as transactional partners. Shift
towards licensing
● Build, buy and partner
Los Angeles | London | New Delhi
Singapore | Washington DC
33. One more C for Box C - CONTENT
@ProfAndyField
www.facebook.com/ProfAndyField
discoveringstatistics.blogspot.co.uk
www.youtube.com/user/profandyfield
Los Angeles | London | New Delhi
Singapore | Washington DC
34. Ziyad Marar, Global Publishing Director, SAGE
Twitter: @ZiyadMarar
Los Angeles | London | New Delhi
Singapore | Washington DC
Notes de l'éditeur
2012 Year of the MOOC; 2013 is year MOOCs went mainstream, or at least flowed down the hype curve from the peak of high expectations to the trough of disillusion, push back, and uncertain returns. MOOCs have traded disruption in search of a business model; Free to fee; (WPINR) wildly popular idea no revenue NYT article “100K students educated independently by video chat” to “groups of 15 or less in same classroom with an instructor” has more benefit. Big MOOC finding: small in person classroom with an instructor may hold benefits
Gartner technology hype cycleWhat separates hype and bust from hype and success?
Also in the career college space I wanted to share an exciting new potential sales initiative that we uncovered this year:Bryant & Stratton is a career college based in Albany with 8,000 students enrolled in their 2-year and 4-year Criminal Justice programsThey approached SAGE to see if we would partner with them in creating their course curriculum for both of these programsThey would like to forgo the work and the expense tied to revamping or adding new programs.Bryant & Stratton offered us the ability to have SAGE create their curriculum and in exchange they would select more SAGE books for their curriculum as long as our books were a good match for the curriculum suggestedWe partner with a third party that writes curriculum, in this case we selected Curriculum Technology. They do research in what various colleges are adding to their curriculum and the interview likely employers of students graduating form Bryant & Stratton and they revise the curriculum to address these hot topics and employer needsWe instruct CT to base the curriculum around SAGE textbooksPrize for a 4 year adoption of our materials if we get 100% adoption is $1.4M over the 4 years, current revenue is under $20K/year.
Have been partnering with the CSU Chancellor’s Office Department of Affordable Learning Solutions and Gerry Hanley since January.Gerry participated in our strategy formation meetings in March and will be helping us as we create our first online courses with identifying faculty members on CSU campuses who will assist us in the creation of the Research Methods online course.23 Campuses in the CSU System, and 437,000 students making it the largest university system in the USWe launched a program to provide inexpensive criminal justice texts to all students and marketed heavily in Spring semester to Provosts, Deans, and Faculty. 25 sections took advantage in the start up semster, hoping to really ramp it up this fall. We created a Web portal page for the program at http://www.sagepub.com/affordablelearning/csu/We completed a complex RFP and were awarded official Affiliate Publisher status this year in CSU’s Rent Digital program through which we price our backlist titles at a 60% off list price which means that CSU can now officially market SAGE as a participating publisher to its faculty membersFrom Fall 2013, less than $10,000 of revenue came from these two pilots. Instructors had an option to get a higher discount for including the digital text in their course fee which results in 100% sell through and eliminates used and rental, and there was only one instructor who tried to take advantage, but when she submitted her application to have the course materials included in the course fee, the committee that approves these course fee additions denied her requestMain students who take advantage are financially underprivileged, and these students would typically not buy a book, so we’re tapping into a new market, but not our traditional market.