Half Fiction Presentation

1. WHAT IF?
RIGHT NOW, WHILE YOU ARE READING THIS
PEOPLE ARE TALKING ABOUT YOUR BRAND.
BEHIND YOUR BACK. INFLUENCING THEIR FRIENDS.
TELLING YOUR STORY.

2. WITHOUT YOU.
AND IT HURTS
MORE THAN
YOU THINK
IT DOES.
THEY ARE.

3. Business is almost a dirty word to the general public.

4. People are looking for you to screw up.

5. No one believes you are for real.

6. They are looking for the lie.

7. We have all been duped.

8. Buying things doesn’t
make you happy.

9. Everyone knows that.
But did you know...

10. 67%
of consumer purchasing decisions are primarily
influenced by word of mouth –McKinsey

11. 68%
of blog readers visit their most trusted blogs daily
–AdAge

12. 300%
Growth in monthly blog readership in the past 4 years –Jupiter

13. 5/10
Of the top 10 websites are social –Look it up, lazy!

14. So how are you going to sell to a group of people
who think you are full of it, and are talking about
you behind your back?
Join the dialogue genius.
Too many voices, not enough leaders.
No one knows who to listen to any more.

15. And it’s just
getting started.

16. “Good judgment comes from
experience.
Experience comes from bad judgment.”
–– Jim Horning
Founder and Director of STAR Lab at InterTrust Technologies Corp.

17. 56%
of social media users feel a stronger connection with
companies when they can interact with them in a social
media environment –McKinsey

18. The environment has changed

19. Recently, Motrin had quite
the headache.

21. screwdoes it,
up,
You’re gonna
everybody
style.
do it with

22. “The biggest mistake is believing that there is one
right way to listen, to talk, to have a conversation –
or a relationship. –– Deborah Tannen
Professor of Linguistics, Georgetown University

23. 1/8
number of couples who met last year via social media.
who is falling in love with
your brand?

24. 29%
number of teens who have “friended” a brand.
–– Nielsen Online

25. #4
most popular activity online, ahead of email, is social media.

26. • Donʼt be a D**k face!

27. • Donʼt be a D**k face!
The same thing means different things to
different people. Make sure your
Text
meaning is the message they receive.

28. Wouldn’t it be nice if there were someone
you could trust to simplify all this
confusion?

29. Professional marketers
have an image problem.
No one trusts them.

30. According to P&G, one conversation can reach
one million people in one year.
(That’s what we heard)

31. New marketing is about the relationships
not the medium.

32. If I tell my Facebook friends about your brand
it’s not because I like your brand.
It’s because I like my friends.

33. Honesty
is disarming.

34. What if your brand
was a person?

35. A person is accountable for their actions,
flaws and mistakes.
So is your brand.

36. So how do you do that?

37. YOU HAVE TO
Co-create not dictate
Tell the truth and be transparent
Create conversations, not interruptions
Engage partners instead of acquiring customers
Build sustained movements, not fleeting campaigns

38. We all know the story of Jack and the Beanstalk
To find and keep the golden goose you have to:
1. Leverage existing assets to create opportunity
2. Perceive value where others see none
3. Take risks and move out of “the norm”
4. Face giants and take them down

39. Do you know Jack?

40. What if Jack and the giant were friends on Facebook?
What if the more you engaged your customers, the more they loved you?
What if every conversation became an opportunity for growth?

41. IMAGINE THAT.

42. THINKING SO YOU DON’T HAVE TO
halffiction.us sage@halffiction.us