As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. For more info:

1. Presented by
Reeshma

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Introduction
Seo techniques
Types of SEO
Importance of SEO
 How do Organic Search Listing Work?
 Page Ranking
 SEO Factors
 Search engine Statistics
 URL Submission
 SEO Strategies
 How Search Engine Works?
 Key Internet Marketing Strategies
 What are paid listings?
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3. WHAT IS SEO?
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SEO is the process of getting your website to work better with the
search engines like Google, Yahoo! and Bing by using choice
keywords and key phases .
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search results.
Optimizing a website may involve editing its content, HTML and
associated coding to both increase its relevance to specific
keywords and to remove barriers to the indexing activities of
search engines.

4. TYPES OF SEO:
Basically there are 2 type of Seo techniques used..
White-Hat-Techniques
 Black-Hat Techniques
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One more is Gray Hat Techniques
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White-Hat-Techniques
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Those websites which are optimized in accordance to rules
and policies of search engines are said to be using WhiteHat-Techniques SEO.
E.g:- Free Links
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5. 
Black Hat Techniques:-
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Most famous SEO type is the Black Hat one. More than 70% of
SEO today is based on this only.
Once found guilty of Black Hat, the website may be blocked or
severely penalized.
E.g:- Link Exchange,Paid Links
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Gray Hat Techniques:-
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Gray being a shade in between white and black has properties of
both colors.
Gray Hat Techniques are those ways through which websites are
optimized using tactics that don’t exactly follow the policies of
search engines but somehow manage to escape from the eyes of
algorithms.
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6. 
There are 2 different pages used. Such as: Off-Page
 On-Page
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Off-Page SEO is the method of earning backlinks from other
websites in order to enhance the ranking of the site.
On-Page SEO is the process of optimizing a website which
includes on-site work such as writing content, title, description,
Alt tag, Meta tags.
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7. 
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A spider or crawler which is a component of a SE gathers listings
by automatically "crawling" the web
Based on this data, the SE then indexes the pages and ranks the
websites
Major SEs that index pages using spiders: Google, Yahoo,
AltaVista, MSN, AOL, Lycos

8. 
Page Rank is that it has very little to do with your SEO
ranking for a target keyword phrase. Page Rank is a number
that Google generates to indicate the overall value of a
website in relation to all other websites on the web

9. 
Search engine market shares in 2013 for searches..
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Google- 90.55%
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Yahoo!- 2.62%
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Bing- 5.42%
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Others-1.41%

10.  Google
- http://www.google.com/addurl/
 Yahoo! http://siteexplorer.search.yahoo.com/submit
 Bing - http://www.bing.com/docs/submit.aspx

11. 1.
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Title tags
- Important in optimizing rankings
- Must keywords in title to be ranked no. 1
- Should have the exact keyword you use for the page
- Every single web page must have its own title tag
- You can use up to 65 characters - example
http://www.ebay.com/
Meta description tags
- Displayed below the title in search results
- Use dynamic, promotional language
- Use keywords
3. Alt tags
- Include keywords in your alt tags
4. Keywords
- The most important in optimizing rankings
- Research what keywords are people searching for using tools
e.g. Word tracker (www.wordtracker.com)
- Always have text in your page: at least 100 words

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Website Structure
Meta tags
Keywords
Contents
Domains, URLs

13. 
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Search engine optimization (SEO)
- no cost per click
Search engine marketing (SEM)
- cost per click

14. THANK U!!!