An analysis of the digipak for The Long Road by Nickelback.

1. Nickelback: The Long Road.
Digipak Analysis.
Sarah Byard.

2. Here is what the digipak looks like:

3. Colours

4. The deep purple gives
the album a more
serious and more
melancholy feel. This is
because the album has
a more mellow feel to
it. Silver Side Up (the
previous album) had a
heavier feel to it but
The Long Road is a bit
mellower.

5. There is a lot of black on
the digipak. The band
wears black, this image is
black, some of the font is
black. Nickelback are an
‘alternative’ band and a
stereotype of their genre
is to have a lot of black.

6. Fonts

7. This font is the band logo. It stands out, because it is in
block capitals and contrasts the background. The band
would want it to stand out so that it is easily
recognisable, so that people will know they have a new
album out and buy it.

8. This font looks like a scribble that Chad Kroeger would
have made when he was writing the lyrics. This makes
the album seem more personal and the band more
human, because it shows that the album progressed
from scribbles to what you see in the digipak, and was
the work of a person.

9. Images

10. There are two images of the
band on the digipak. Because
Nickelback had only recently
gained fame, they would still
want to get their faces out
there so that people would
recognise them.

11. This bridge
stretches a long
It looks like a way, across “the
sunrise in the long road”.
sky, possibly
symbolising the The “long road”
new era or “new could represent
day” for touring and the
Nickelback hardships of it, as
following their lyrics to Feeling
chart success Way Too Damn
with Silver Side Good feature this
Up. theme.

12. These paintpots could
represent the band starting
afresh with this album. The
paint is black, so they could
be symbolically blacking out
their other albums so they
can start something new.