#hashtag #bestpractices #GenBlue

#hashtag #bestpractices
#history #usefulness #howto #tagit
Coldwell Banker
Generation Blue 2013
50 minutes
Monday - 11:30am to 12:35pm
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue

#hashtag
#bestpractices
 What is that #?
 Hashtag history
 But why? 4 reasons YOU should #hashtag
 Hashtagging across the web
 Video tagging
 Real world/real estate

#hashtag
#bestpractices
Let’s end the hashtag confusion and break those little
suckers down. We will explain the why and how of
hashtags, plus review best practice for using hashtags
across the web.
For the videographers in the room, we will cover best
practices for tagging your videos on YouTube.
More than just creating a funny string of words bound by
the #, learn how tags and collected conversations benefit
your relationship with search and maximize your impact
online.

Don’t Be a
____________

So What Gives?
Hashtags are used to group conversations happening all
over the web. So if I am looking for #GenBlue info …

Posts, Photos, Video …

Do I Really Need the #
Sign?As of September 25th, 2013, Google added #hashtags to Google
Search. When you use the # sign to search on Google, you will
now see relevant Google+ results to the right of your regular
results with links to search the tag on twitter and Facebook at the
bottom.

A Few Social Sites that
Officially Support Hashtag
Use
• Facebook
• Google+
• Instagram
• LinkedIn
• Pinterest
• Tumblr
• Twitter
• YouTube
• Vine

Hashtag History
Way back in 2007 …

Blame #twitter
Hashtags are used to group and categorize conversations
together across the web. Proposed in a twitter post in
August 2007 by Chris Messina … sort of a “hey let’s try
this # sign for grouping”.
It stuck. By July of 2009, twitter began posting “Trending
Topics” based on hashtag usage.

Cheer #twitter
Turns out this whole tagging thing is pretty useful. The
hashtags you use on a regular basis can bring your
content to the top the top of the heap.
Conversely, searching #hashtags can return more
relevant results faster.

Have Hashtags Jumped the
Shark?
There is definitely a trend toward the
obnoxious while hashtagging, but I
still believe hashtags (and tagging in
general) are super useful.

But Why?
Connecting the #hashtag with making money in real estate. 4
real estate specific ideas and 4 general best practices.

1. Niche Building
Using the same hashtags over and over in your social
posts can be compared to using the same keywords over
and over again in your blogging.

2. Meeting New People
Real estate is still about who you know; how many
people are in your sphere of influence and who you are
staying in contact with on a regular basis.
Using #hashtags on your social posts, particularly those
niche-establishing ones, can put you in front of a new
audience and widen your sphere.

3. Tag Local
If all real estate is local – tag local! Most of your business
is likely to come from those local to you, so get out there
and get involved with the local haps (and then post
away)!

4. Counted
Contributions
Hashtags can make your posts count. When you hashtag
your posts, you are exposing yourself to a potentially
larger audience.
A really great tweet with no hashtags will die on the feed
in a matter of seconds. Count Facebook out in this fight
– hashtags here (at least currently) will not increase
engagement.
A really great tweet with 1 or 2 useful hashtags can live
much longer. You can get away with more tags on
Instagram and Pinterest without affecting engagement
on your posts.

Miscellaneous Best
Practices
• Less is more. Engagement actually drops with your
post when you have more than 2 hashtags on twitter1.
• If you are unsure of a hashtag, but fairly certain you
are not the first, throw the tag into Twitter or Google
to make sure you are using the appropriate tag.
• Case does not matter, but can be useful in longer tags
or tags with acronyms.
• Don’t overuse hashtags. They should be relevant to
your post and add context to your meaning.

Hashtagging Across
the Web
How to hashtag on twitter, Facebook, LinkedIn, etc.

twitter

Facebook

Pinterest
Tropical Bathroom, Hawaii. #Interior #Design #HomeDecor #Bathroom
faerlyn.tumblr.com/post/37807917103

Instagram

Video Tagging
Best practices for tagging your real estate videos

Current YT Tagging
StrategyYouTube videos should contain 5 to 8 keywords. Try to
keep the first 3 tags the same EVERY TIME so you are
your own “related content”. Keep these tags as unique
as possible and tag every video you upload with the
same 3 tags. You can add other relevant tags later.
1. Your name
2. Your niche
3. A little more about your niche
stefanie+hahn, tech+education, how+to+videos

Related Videos
You want most of the
“related content” on the
right to also be by you.

Tag with Purpose
Your YouTube tags determine where and when you show
up Google’s Video Search results – focus more on tagging
than your title and description.
Use quotes around multi-word tags on YouTube.
Do not keyword stuff your title, description or tag sections.

Real World/Real Estate
Will #hashtags change your life? Probably not, but they will
keep you more organized and relevant.

#taglines #hyperlocal
First, if you have a tagline, hashtag it. Let people find all
your wisdom in one quick click.
Pick a Community/Subdivision in your area and create a
hashtag for them. Chances are good one doesn’t exist yet.
Start Instagramming a few things in that community on
your account. Tag each item with the community tag and
your new “business” tagline.

#marketstats
#easyshare
Start tweeting some market
statistics from your MLS (or
great Coldwell Banker tools
like the home listing report)
using the community
hashtag.
#doylestown #marketstats

#community
#engagement
Leverage those community hashtags. In your traditional
marketing tell the residents that there is a new hashtag for
the community. Over time they’ll use it too. Start
retweeting/liking/pinning their tagged posts.
Engage others and they will engage you back!

#database #growth
Use the hashtag as a way for you to build your database!
Friend/follow/connect with those users while still throwing
good content in with the community tag.
Use social media and hashtags to grow your audience.
Don’t sit back and wait for people to find you. Go out and
interact – have a conversation – make a new friend.

#realworld #realestate
Finally, leverage that hashtag. When the pool of users is
large enough start subtly advertising. Talk about the
market; get feedback. Set up a meet-up. Start a garage
sale. Become the “resource” based on owning that tag.
Use local hashtags to increase your influence and move
beyond social media into the real world.

Don’t Take Yourself too
Seriously

Thank You!
Thank so much for coming to
our #hashtag session – we
hope you learned some good
stuff that you can actually use!
Have a nice rest of the day.
Happy GenBlueing!
For the class slides:
www.StefanieHahn.net/slides
Stefanie Hahn
s.hahn@cbhearthside.com
Chris Beadling
c.beadling@cbhearthside.com

#hashtag #bestpractices #GenBlue

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