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Customer Relationship Management 
with 
SOLUTION BROCHURE Powered By
Hynstein 
 A value‐centric technology company that specializes in Enterprise‐grade Software Solutions 
 We are Successfully meeting the process needs of Small & Medium‐Scale Enterprises (SMEs), 
Education and Health Sectors. 
 Aimed at improving the management of information and workflow across various establishments 
 Identifies the need to use technology to save time, reduce costs, enhance communication, increase 
profit and transparency thereby driving efficiency. 
 Continually strives towards innovative development by leveraging on its creative minds and 
promoting best practices. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 2
Why Customer Relationship 
Management? (CRM) 
 CRM deals with the capture, storage & analysis of customer information to improve a business’s 
marketing, sales and customer service efforts. 
 According to Pareto’s 80:20 Rule, 
20% of customers account for 80% of turn over 
20% of customers account for 80% of profit 
20% of customers account for 80% of all your problems 
 Aims to help businesses attract & keep economically valuable customers. 
 Meets the changing expectations of customers due to: Social, demographic, economic, 
educational, competition and experience factors. 
 Manage Dissatisfied customers and improve customer experience 
Helps to improve communication with customers. 
. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 3
Basic CRM Terminology 
o Lead – Potential customers who have not yet been 
qualified by your sales process. 
o Account – Companies that your organization does 
business with. 
o Contacts – Someone related to an Account. 
o Activity – Tasks, Phone Calls, E‐mails, Appointments, etc.. 
o Opportunity – A potential sale to an Account. 
o Campaign – A formal marketing program. 
o Case – A customer service issue or problem 
reported by a customer. 
o Workflow – The automation of a business process 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 4
Challenges in Customer Relationship 
Management 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 5
Problems with Existing CRM 
Implementations 
 CRM Solutions like Microsoft Dynamics, Sugar, SAP, Saleforce.com etc. are expensive to deploy and 
maintain 
 Results are not according to expectations as technology is not properly aligned to business needs. 
 Sales and Marketing are reluctant to adopt new automated CRM system due to its complexity. 
Failure to understand and re‐design business processes to be aligned with technology. 
Mobility of marketing and sales teams not considered. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 6
Our Solution : SuiteCRM 
 Complete All‐in‐One CRM Solution 
 Built on the Sugar Platform, the 3rd largest global CRM Provider by seats (Forrester 
Research) 
 Open platform providing unmatched flexibility and adaptability to business needs, and 
ease of integration with other applications 
 Value for money: annual fees up to 50% more affordable than alternate CRMs 
 Enjoys constant improvements by an open source community of developers round the 
globe. 
 Lower Total Cost of Ownership compared to other vendors 
 Could be deployed In the cloud (SaaS) or On‐Premise 
 Customization & Support Services Available 
 Available in different languages 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 7
Why SuiteCRM? 
 Robustness : SuiteCRM is an enhanced and upgraded fork of SugarCRM, the third largest CRM provider in the world with 
over 1.2 Million users in over 80,000 companies which include IBM. 
 Flexibility : SuiteCRM can be easily customized and integrated with other applications. It is also easy to migrate from other 
CRM vendors to SuiteCRM. 
 Ease of Use : With an intuitive and customer‐focused user interface, sales and marketing teams can enjoy the experience of 
using a beautiful and highly functional software. 
 Mobile : It has a responsive design which makes it easily accessible from mobile devices. It can also be accessed from third‐party 
mobile apps like QuickCRM. 
 Affordable : With SuiteCRM you can enjoy lower implementation, customization and support costs with high software 
quality as compared to other vendors. 
 Secure : With Suite CRM, you can be assured that your data is safe as the software is constantly being enhanced with security 
patches and bug fixes by a global network of open source developers. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 8
Features 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 9 
 Accounts 
 Contacts 
 Leads 
 Opportunities 
 Projects 
 Quotes 
 Campaigns 
 Calls 
 Meetings 
 Calendar 
 Cases 
 Documents 
 Emails 
 Tasks 
 Notes 
 Invoices 
 Products 
 Product Categories 
 Contracts 
 Workflow 
 Events 
 Report Generator 
 Maps 
 Mobile 
 Outlook integration 
 Thunderbird plugin 
 Portal
Benefit #1 : Contact Management 
MANAGE YOUR CONTACTS 
Organize your business contacts and record relevant information 
that will help your business create opportunities and leads. Import 
your contacts to communicate with clients and send 
marketing campaigns. Duplicate contact information for clients 
who work in the same business, to reduce time and improve 
efficiency. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 10
Benefit #2 : Target Customers 
TARGET CUSTOMERS 
Target customers you want to do business with and configure them into lists through 
information gathered in the contacts database. By understanding who you want to target, your 
business can focus on creating marketing campaigns for those people who will most likely buy 
your product or service. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 11
Benefit #3 : Organise Meetings 
ORGANISE MEETINGS 
Schedule meetings with clients or colleagues with SuiteCRM, and send invites to those people 
you want to attend. Manage the notes of your meetings to keep track with what is happening in 
your business. Set an expected duration for those meetings and reminders prior to them taking 
place. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 12
Benefit #4 : Manage Opportunities 
MANAGE OPPORTUNITIES 
Track prospective sales and improve your business bottom line. 
Manage opportunities by recording your expected revenue and 
the expected close date, to produce revenue reports that reflects 
your sales pipeline. Combine emails, calls, tasks and documents 
to understand whether any action needs to be taken. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 13
Benefit #5 : Streamline Workflow 
WorkFlow 
Capture new leads through word of mouth, email campaigns and webinars. Delegate these leads 
to your sales team who will be equipped with other modules such as tasks, quotes, and calls, to 
close the deal or reassign the lead. Schedule calls or send out emails to those leads 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 14
Benefit #6: Invoicing & Order Management 
GENERATE QUOTES & MANAGE ORDERS 
Produce mass volumes of quotes taken from 
opportunities that your business has won with 
SuiteCRM. Reduce time spent gathering quotes 
from different clients and get them out quicker, ahead 
of your competitors. Once your client has placed an 
order, your sales team can convert the quote into 
an order. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 15
Benefit #7 : Case Management 
SUPPORT CASES 
Identify and keep track of issues your customers may face with your products or services. 
Resolve issues quickly to ensure continous customer satisfaction and maintain loyalty. Prioritise 
how important the issue is and organise what should be dealt with first. Update changes as they 
occur and delegate issues to different people in your business. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 16
Benefit #8 : Project Management 
PLAN, MONITOR & EXECUTE PROJECTS 
Manage and access your projects through Suite Service. Create tasks and integrate documents 
associated with each project. 
Suite Service enables your business to set the amount 
of hours and days you want to put into a customer project. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 17
Benefit #9 : Email Marketing 
MARKETING EMAILS 
Keep your customers informed and updated with new products or services. 
Engage with your customers by sending out campaigns that will interest them and meet their 
demands. Use your target list on SuiteCRM Service to decide which customers are 
most value to your company and will generate 
a sale. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 18
Our Value Proposition 
Hynstein as a delivery partner employs best IT & Business Practices in providing the best customer 
experiences. The SuiteCRM delivery services we offer are: 
• Implementation : We carefully study and identify your business challenges, re‐design your processes 
and tailor our solution to your needs. We offer Online (Cloud) and On‐Premise deployment options 
depending on your preference. 
• Support : We provide free online (email) support services as well as basic functional training to our 
customers. We also offer on‐premise and telephone support at an affordable cost. Our goal is to 
provide the best customer service as possible and carry you along with the transition process. 
• Maintenance : We never take chances with your data security. This is why we constantly backup, 
update and secure our servers at all times ensuring a 99.9% uptime. 
•Customization : We stop at nothing in making our clients happy with our custom development and 
business process re‐engineering services. We give you custom, tailored functionalities at an affordable 
rate 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 19
Your Commitment 
Hynstein is strongly committed to adding value. Our pricing model is designed to fit your needs and 
budget. No hidden fees, no additional storage costs. 
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 20
Contact Information 
Feel free to contact us anytime to discuss your business requirements and deployment preferences. 
We are ready to give you the best at all times. 
Telephone Contacts : 
Live Demo : 
Saheed (+234‐8097953347) 
http://suitecrm.com/suitedemo 
Yinka (+234‐8062064582) 
Username: hynstein 
Tayo (+234‐7064967333) 
Password: fB2njA 
Email : info@hynstein.com, ebusiness@hynstein.com 
Website : www.hynstein.com 
Address : 115, Allen Avenue, Ikeja, Lagos, Nigeria. 
Thank you!  
© 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 21

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Hynstein SuiteCRM Brochure (English)

  • 1. Customer Relationship Management with SOLUTION BROCHURE Powered By
  • 2. Hynstein  A value‐centric technology company that specializes in Enterprise‐grade Software Solutions  We are Successfully meeting the process needs of Small & Medium‐Scale Enterprises (SMEs), Education and Health Sectors.  Aimed at improving the management of information and workflow across various establishments  Identifies the need to use technology to save time, reduce costs, enhance communication, increase profit and transparency thereby driving efficiency.  Continually strives towards innovative development by leveraging on its creative minds and promoting best practices. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 2
  • 3. Why Customer Relationship Management? (CRM)  CRM deals with the capture, storage & analysis of customer information to improve a business’s marketing, sales and customer service efforts.  According to Pareto’s 80:20 Rule, 20% of customers account for 80% of turn over 20% of customers account for 80% of profit 20% of customers account for 80% of all your problems  Aims to help businesses attract & keep economically valuable customers.  Meets the changing expectations of customers due to: Social, demographic, economic, educational, competition and experience factors.  Manage Dissatisfied customers and improve customer experience Helps to improve communication with customers. . © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 3
  • 4. Basic CRM Terminology o Lead – Potential customers who have not yet been qualified by your sales process. o Account – Companies that your organization does business with. o Contacts – Someone related to an Account. o Activity – Tasks, Phone Calls, E‐mails, Appointments, etc.. o Opportunity – A potential sale to an Account. o Campaign – A formal marketing program. o Case – A customer service issue or problem reported by a customer. o Workflow – The automation of a business process © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 4
  • 5. Challenges in Customer Relationship Management © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 5
  • 6. Problems with Existing CRM Implementations  CRM Solutions like Microsoft Dynamics, Sugar, SAP, Saleforce.com etc. are expensive to deploy and maintain  Results are not according to expectations as technology is not properly aligned to business needs.  Sales and Marketing are reluctant to adopt new automated CRM system due to its complexity. Failure to understand and re‐design business processes to be aligned with technology. Mobility of marketing and sales teams not considered. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 6
  • 7. Our Solution : SuiteCRM  Complete All‐in‐One CRM Solution  Built on the Sugar Platform, the 3rd largest global CRM Provider by seats (Forrester Research)  Open platform providing unmatched flexibility and adaptability to business needs, and ease of integration with other applications  Value for money: annual fees up to 50% more affordable than alternate CRMs  Enjoys constant improvements by an open source community of developers round the globe.  Lower Total Cost of Ownership compared to other vendors  Could be deployed In the cloud (SaaS) or On‐Premise  Customization & Support Services Available  Available in different languages © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 7
  • 8. Why SuiteCRM?  Robustness : SuiteCRM is an enhanced and upgraded fork of SugarCRM, the third largest CRM provider in the world with over 1.2 Million users in over 80,000 companies which include IBM.  Flexibility : SuiteCRM can be easily customized and integrated with other applications. It is also easy to migrate from other CRM vendors to SuiteCRM.  Ease of Use : With an intuitive and customer‐focused user interface, sales and marketing teams can enjoy the experience of using a beautiful and highly functional software.  Mobile : It has a responsive design which makes it easily accessible from mobile devices. It can also be accessed from third‐party mobile apps like QuickCRM.  Affordable : With SuiteCRM you can enjoy lower implementation, customization and support costs with high software quality as compared to other vendors.  Secure : With Suite CRM, you can be assured that your data is safe as the software is constantly being enhanced with security patches and bug fixes by a global network of open source developers. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 8
  • 9. Features © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 9  Accounts  Contacts  Leads  Opportunities  Projects  Quotes  Campaigns  Calls  Meetings  Calendar  Cases  Documents  Emails  Tasks  Notes  Invoices  Products  Product Categories  Contracts  Workflow  Events  Report Generator  Maps  Mobile  Outlook integration  Thunderbird plugin  Portal
  • 10. Benefit #1 : Contact Management MANAGE YOUR CONTACTS Organize your business contacts and record relevant information that will help your business create opportunities and leads. Import your contacts to communicate with clients and send marketing campaigns. Duplicate contact information for clients who work in the same business, to reduce time and improve efficiency. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 10
  • 11. Benefit #2 : Target Customers TARGET CUSTOMERS Target customers you want to do business with and configure them into lists through information gathered in the contacts database. By understanding who you want to target, your business can focus on creating marketing campaigns for those people who will most likely buy your product or service. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 11
  • 12. Benefit #3 : Organise Meetings ORGANISE MEETINGS Schedule meetings with clients or colleagues with SuiteCRM, and send invites to those people you want to attend. Manage the notes of your meetings to keep track with what is happening in your business. Set an expected duration for those meetings and reminders prior to them taking place. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 12
  • 13. Benefit #4 : Manage Opportunities MANAGE OPPORTUNITIES Track prospective sales and improve your business bottom line. Manage opportunities by recording your expected revenue and the expected close date, to produce revenue reports that reflects your sales pipeline. Combine emails, calls, tasks and documents to understand whether any action needs to be taken. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 13
  • 14. Benefit #5 : Streamline Workflow WorkFlow Capture new leads through word of mouth, email campaigns and webinars. Delegate these leads to your sales team who will be equipped with other modules such as tasks, quotes, and calls, to close the deal or reassign the lead. Schedule calls or send out emails to those leads © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 14
  • 15. Benefit #6: Invoicing & Order Management GENERATE QUOTES & MANAGE ORDERS Produce mass volumes of quotes taken from opportunities that your business has won with SuiteCRM. Reduce time spent gathering quotes from different clients and get them out quicker, ahead of your competitors. Once your client has placed an order, your sales team can convert the quote into an order. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 15
  • 16. Benefit #7 : Case Management SUPPORT CASES Identify and keep track of issues your customers may face with your products or services. Resolve issues quickly to ensure continous customer satisfaction and maintain loyalty. Prioritise how important the issue is and organise what should be dealt with first. Update changes as they occur and delegate issues to different people in your business. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 16
  • 17. Benefit #8 : Project Management PLAN, MONITOR & EXECUTE PROJECTS Manage and access your projects through Suite Service. Create tasks and integrate documents associated with each project. Suite Service enables your business to set the amount of hours and days you want to put into a customer project. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 17
  • 18. Benefit #9 : Email Marketing MARKETING EMAILS Keep your customers informed and updated with new products or services. Engage with your customers by sending out campaigns that will interest them and meet their demands. Use your target list on SuiteCRM Service to decide which customers are most value to your company and will generate a sale. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 18
  • 19. Our Value Proposition Hynstein as a delivery partner employs best IT & Business Practices in providing the best customer experiences. The SuiteCRM delivery services we offer are: • Implementation : We carefully study and identify your business challenges, re‐design your processes and tailor our solution to your needs. We offer Online (Cloud) and On‐Premise deployment options depending on your preference. • Support : We provide free online (email) support services as well as basic functional training to our customers. We also offer on‐premise and telephone support at an affordable cost. Our goal is to provide the best customer service as possible and carry you along with the transition process. • Maintenance : We never take chances with your data security. This is why we constantly backup, update and secure our servers at all times ensuring a 99.9% uptime. •Customization : We stop at nothing in making our clients happy with our custom development and business process re‐engineering services. We give you custom, tailored functionalities at an affordable rate © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 19
  • 20. Your Commitment Hynstein is strongly committed to adding value. Our pricing model is designed to fit your needs and budget. No hidden fees, no additional storage costs. © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 20
  • 21. Contact Information Feel free to contact us anytime to discuss your business requirements and deployment preferences. We are ready to give you the best at all times. Telephone Contacts : Live Demo : Saheed (+234‐8097953347) http://suitecrm.com/suitedemo Yinka (+234‐8062064582) Username: hynstein Tayo (+234‐7064967333) Password: fB2njA Email : info@hynstein.com, ebusiness@hynstein.com Website : www.hynstein.com Address : 115, Allen Avenue, Ikeja, Lagos, Nigeria. Thank you!  © 2014. HYNSTEIN NIG. LIMITED (RC 1116817) 21