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Oppikoppi Festival
Case Study:

Reporting period:
9 August 2012 – 13
August 2012




Author – Lerato Makofane
Formalities


    This case study is based on comments about the Oppikoppi festival
        which took place from the 9th - the 11th of August 2012.

        It is based on English comments from around the world,
                 gathered via saidWot.


        If you would like us to do this for your brand or for something you
                are passionate about, please contact us on:

                www.saidwot.com|infosa@saidwot.com
Background


       Oppikoppi festival is a music festival held at the
             Oppikoppi farm, Northam in Limpopo.

       This annual event started in 1994 which started with 27 local
                     acts/performances.

The festival focuses on mainly South African music talent and
                attracts thousands every year.


              Over 20 000 in attendance in 2012.
Where did the conversation take place



                                        All conversations took place on
                                                 Social Media.
What was said?
Audience




   A large percentage of the audience were women between the ages of
                                18 and 34
Statistics

Keywords used by the audience:
• #Oppikoppi
• #Oppikoppi18
• @oppikoppifest
• Oppikoppi
• Oppikoppi 2012
• #Oppikoppi2012
Images




         Oppikoppi Farm
More Information

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Oppikoppi (case study)

  • 1. Oppikoppi Festival Case Study: Reporting period: 9 August 2012 – 13 August 2012 Author – Lerato Makofane
  • 2. Formalities This case study is based on comments about the Oppikoppi festival which took place from the 9th - the 11th of August 2012. It is based on English comments from around the world, gathered via saidWot. If you would like us to do this for your brand or for something you are passionate about, please contact us on: www.saidwot.com|infosa@saidwot.com
  • 3. Background Oppikoppi festival is a music festival held at the Oppikoppi farm, Northam in Limpopo. This annual event started in 1994 which started with 27 local acts/performances. The festival focuses on mainly South African music talent and attracts thousands every year. Over 20 000 in attendance in 2012.
  • 4. Where did the conversation take place All conversations took place on Social Media.
  • 6. Audience A large percentage of the audience were women between the ages of 18 and 34
  • 7. Statistics Keywords used by the audience: • #Oppikoppi • #Oppikoppi18 • @oppikoppifest • Oppikoppi • Oppikoppi 2012 • #Oppikoppi2012
  • 8. Images Oppikoppi Farm