1. Topsy Foundation
Monitoring period:
21 June – 26 July 2011
CASE STUDY

2. In a time where people have little hope
There are still a few Heroes

3. In general, the Topsy Foundation reaches
a lot of people…
In the monitoring period, Topsy was mentioned 79 times Online:
58 of these mentions
were on credible
Websites
14 were on Social
Media Platforms
4 on Blogs
And 3 on News sites

4. Demographics
Majority of these mentions were on websites that target mainly women,
between the ages of 18 and 34

5. Sentiment
Although majority of the mentions were Neutral, 25% were positive
and nothing negative was said.

6. So what does this mean?
On Average, 4 565 people saw the articles, social media and blog posts as
well as news articles during the reporting period –
Meaning that the average brand value for the period was R913.

7. What was it all about?
Selinah
23 Mentions were about the Selinah advertisement.
• 7 Positive
Sentiment
• 16 Neutral
• 16 Website
Platforms • 5 Social
• 2 Blog
• Average Brand
Brand Reach: R231
Reach • Cumulative Brand
Reach: R5320

8. What was it all about?
Celebrities for Charity
11 Mentions were about the Celebrities for Charity campaign.
• 5 Positive
Sentiment
• 6 Neutral
• 5 Website
Platforms • 4 Social
• 2 News
• Average Brand
Brand Reach: R5 558
Reach • Cumulative Brand
Reach: R61 143

9. What was it all about?
Projects
15 Mentions were about Projects, specifically the sewing project.
• 2 Positive
Sentiment
• 13 Neutral
• 10 Website
Platforms • 3 Social
• 2 Blog
• Average Brand
Brand Reach: R60
Reach • Cumulative Brand
Reach: R907

10. Some of the Mentions

11. Appendix
Useful Links
• saidWot: www.saidwot.com
• Twitter: www.twitter.com/saidwotorm /@saidwotorm
• Topsy: http://www.topsy.org.za/
saidWot Demo
• Free saidWot ORM Tool demo account: www.saidwot.com/contact-us
Other Case Studies
• Case Studies: http://www.saidwot.com/about-saidwot/case-studies

12. Thank you.