An detail sector analysis in entertainment sector in india

1. WELCOME
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3. SECTOR ANALYSIS
• Entertainment consists of any activity which provides a diversion or
permits people to amuse themselves in their leisure time.
Entertainment is generally passive, such as watching opera or a
movie. Active forms of amusement, such as sports, are more often
considered to be recreation.Activities such as personal reading or
practicing a musical instrument are considered to be hobbies.
 Entertainment may also provide fun, enjoyment and laughter. The industry
that provides entertainment is called the entertainment industry. There are
many forms of entertainment for example: cinema, theatre, sports, games
and social dance. Puppets, clowns, pantomimes and cartoons tend to appeal
to children, though adults may also find them enjoyable.
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4. Forms of entertainment
 Animation
 Cinema and theater
 Comedy
 Comics
 Dance and music
 Games
 Other forms of entertainment
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5. Animation
• Some people find animation to be amusing.
Similarly, some people find cartoons to be
entertaining.
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6. Cinema and theater, Comedy
 Many people find cinema / theater and other live
performance such as circus, plays, musicals, farces,
monologues and pantomimes to be entertaining.
 Comedy provides laughter and amusement. The
audience is taken by surprise, by the parody or satire of
an unexpected effect or an opposite expectations of their
cultural beliefs. Slapstick film, one-liner joke,
observational humor are forms of comedy which have
developed since the early days of jesters and traveling
minstrels.
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7. Comedy, Comics
 Comedy provides laughter and amusement. The audience is
taken by surprise, by the parody or satire of an unexpected effect
or an opposite expectations of their cultural beliefs. Slapstick film
, one-liner joke, observational humor are forms of comedy which
have developed since the early days of jesters and traveling
minstrels.
 Comics contain text and drawings which convey an entertaining
narrative. Several famous comics revolve around super heroes
such as Superman and Batman. Marvel Comics and DC Comics
are two publishers of comic books. Manga is the Japanese word
for comic and print cartoons.
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8. Dance and music, Games
 Many people find involvement in social dance to
be entertaining. Some interesting people listen to
or watch musical entertainment Equipment
 Games provide relaxation and diversion. Games may be played by
one person for their own entertainment, or by a group of people.
Games may be played for achievement or money such as gambling
or bingo. Racing, chess or checkers may develop physical or mental
prowess. Games may be geared for children, or may be played
outdoors such as lawn bowling
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9. Top Entertainment Companies Of
India:
 Sony pictures
 Zee Televisons
 Star TV
 Cinevistas
 Pritish nandy communications
 Sahara One Media And Entertainment Ltd.
 Saregama India Ltd
 UTV Software Communications Ltd.
 Balaji Telefilms Ltd.
 Shree Ashtavinayak Cine Vision Ltd
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10. Sony Pictures :
•Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two
complemented each other with a unique blend of product innovation and marketing
savvy, and formed a company that would eventually grow into a more than $60
billion global organization.
•In 1953, the company earned licensing rights to the transistor from Western Electric. Ibuka urged
his engineers to improve production methods with the goal of creating a consumer product, the
transistor radio. In 1955, the TR-55, Japan’s first transistor radio was launched. And, in 1957, Sony
released the world’s first pocket transistor radio, establishing a market leadership position for the
company.
•On November 8, 1989, Japanese corporation Sony acquired the American film and television
production company Columbia Pictures Entertainment, Inc. (Columbia Pictures, Tri-Star Pictures,
etc.) from The Coca-Cola Company for US$3.4 billion. Sony also acquired the Guber-Peters
Entertainment Company for $200 million (formerly Barris Industries, Inc.) when Sony hired
Peter Guber and Jon Peters to head CPE and it was all led by Norio Ohga, who was the chairman of
Sony during that time.The company was renamed Sony Pictures Entertainment on August 7, 1991.
•On June 3, 2011, SonyPictures.com was hacked, resulting in over a million passwords and e-mail
addresses being stolen
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11. CEO profile
 Sir Howard Stringer (born February 19, 1942) is a Welsh-born American businessman
and the chairman, president and CEO of Sony Corporation
Stringer was born in Cardiff, Wales, the son of Marjorie Mary ,a Welsh
schoolteacher, and Harry Stringer, an English sergeant in the Royal Air Force..
Stringer became a naturalized citizen in 1985 and now holds dual US-UK
citizenship.His younger brother, Rob Stringer, is chairman of Sony Music
Label Group.
Stringer had a 30-year career at CBS, where he was a journalist, producer and
senior executive. He served as president of CBS from 1988 to 1995, where he
was responsible for all the broadcast activities of its entertainment, news,
sports, radio and television stations
Sringer began work at Sony in May 1997 as president of its US operational unit (
Sony Corporation of America). He was made a Sony group executive officer in May
1998.[7]
Since June 2005, he has been chairman and CEO of Sony overseeing the entire
businesses of Sony, including its media and electronics subsidiaries such as the
Sony Computer Entertainment, Sony Music Entertainment, Sony Electronics, 07/10/12 11

12. PRODUCTS OFFERED
 Sony Pictures Music Group
 Sony Pictures Family Entertainment Group
 Sony Pictures Consumer Products
 Sony Pictures Digital Productions Inc.[4][15]
 Sony Pictures Imageworks
 Sony Pictures Animation
Sony Pictures Network
 Sony Pictures Mobile
 Sony Pictures Digital Networks
 SPiN
 SoapCity
 Screenblast
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13. CSR ACTIVITIES
 Sony Pictures Entertainment's Global Corporate Social Responsibility is responsible for the
studio's strategic philanthropic efforts, cultural participation and community outreach activities
with particular emphasis on the company's involvement close to home here in Culver City
Sony Pictures Entertainment is firmly committed to the principles of good corporate
citizenship. While our business is to create outstanding entertainment for audiences
worldwide, we feel equally responsible for making a positive impact on the quality of
life in and around our community.
They mainly concentrates on :
Enabling Employees
Volunteering
Reducing Carbon
Sony Aims to be
Zero-Waste
Sony's Green
Production Policy
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14. ZEE TV
 History :
Zee TV was founded by Subhash Chandra and
was launched in India on 1 October 1992, becoming the first Hindi satellite channel.
Zee formerly had a partnership with STAR TV. However, STAR TV ended their
partnership with ZEE TV when Rupert Murdoch's News Corporation acquired STAR
TV. Zee TV was launched in the UK in March 1995, which acquired TV Asia,[2] the first
Asian channel to be launched in the UK and Europe. Zee TV was launched in the USA
on 15 July 1998. In the USA, some of Zee TV programmes are subtitled in English and
some commercials are in English. A HD channel was introduced in 2010
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15. CEO profile
 Zee TV was founded by Subhash Chandra and was launched in India on 1 October
1992, becoming the first Hindi satellite channel. Zee formerly had a partnership with
STAR TV. However, STAR TV ended their partnership with ZEE TV when
Rupert Murdoch's News Corporation acquired STAR TV. Zee TV was launched in the
UK in March 1995, which acquired TV Asia,[2] the first Asian channel to be launched in
the UK and Europe. Zee TV was launched in the USA on 15 July 1998. In the USA,
some of Zee TV programmes are subtitled in English and some commercials are in
English. A HD channel was introduced in 2010
He is a regular contributor to The Economic Times, Financial Express, Business
Standard, Hindu Business Line, Business World and other publications of repute
and is a much sought after speaker in industry forums.
He is the first Indian on the global jury of the Emmy Awards in 2002. Mr. Goyal
holds an MBA (FMS Delhi '84) and an Honors graduate in English literature (gold
medalist) from Panjab University
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16. CSR activities
 º Campaign on breast cancer
º Campaign for the visually impaired
º Campaign for HIV/AIDS for the international Aids day
º Aids awareness campaign by Mukti Foundation
º Campaign on pulse polio
Education:
Ekal Vidyalaya's education programme is customized to meet the needs of rural and
tribal children.
The classes are scheduled to meet the needs of the village children and are often
adapted depending on the season and harvest schedule.
The school curriculum is tailored to teach the children basic literacy and life skills to
help them develop self-confidence and succeed in rural occupations or pursue higher
education, if they choose
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17. STAR TV
 The company was launched in 1990 by Subash Chandra Goyal as a part of Zee TV but
was later bought by STAR TV (Asia). It started broadcasting five television channels on
1 January 1991 from AsiaSat 1 Satellite. Launch of The STAR TV Network pioneered
satellite television in India and in the process
catalyzed explosive growth in the media industry across the entire region
• In 1993 Rupert Murdoch's News Corporation purchased 63.6% of STAR for over $500
million, followed by the purchase of the remaining 36.4% in 1 January 1993.
• Most of its programs are syndicated U.S. shows, for example soap operas like The
Bold and the Beautiful and Santa Barbara and talk shows like Donahue and Oprah.
Even when the star plus has more audience in India, It is threatened by the launch of
new channels.
• In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian
broadcast businesses into four units - STAR (India), STAR (Greater China), STAR
Select and Fox International Channels.
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18. CEO PROFILE
Uday Shankar, Chief Executive Officer,STAR India
Uday Shankar is the Chief Executive Officer of STAR India, a wholly owned subsidiary
of News Corporation and the number one media company in India. He is responsible
for the transformation of Star Network into a pan-Indian broadcaster with the
addition of Bengali, Marathi and South Indian languages to its portfolio. Shankar has
also been instrumental in shaping STAR India into a broad spectrum media company
with interests beyond television broadcasting into film production, television
distribution and home shopping.
A journalist by profession, Shankar is a veteran of news business. He has to his credit
the remarkable launch of Hindi news channel, Aaj Tak, which re-defined the television
news in India. He has also been the Editor and CEO of MCCS, the company that runs
Star News.
Shankar holds an MPhil degree in Economic History from Jawaharlal Nehru University
in Delhi. He also holds a post graduate diploma in journalism from Times School of
Journalism and is an alumnus of IIM Ahmedabad.
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19. CSR ACTIVITIES
 They mainly concetrated on developing the
villages
 They also focused on educating the people in
villages and developing them.
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20. DOMESTIC VALUE
 The global entertainment & media market will see sustained growth
and a 6.4% compound annual growth rate to hit $2 trillion in 2011,
according to a new PricewaterhouseCoopers report.
 In particular, convergent platforms will rise at double-digit rates and
will represent more than 50% of global entertainment spending by
2011.
 The report says that internet, TV distribution and video games will
be the fastest-growing areas.
 According to the report, filmed entertainment rose 2.9% globally in
2006, following a 2.6% decline in 2004. An annual growth rate of
4.9% on filmed entertainment spending is predicted, rising to
$103bn in 2011 from $81bn in 2006. Digital downloading and digital
cinema rollout will contribute to growth.
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21. INTERNATIONAL VALUE
 with a compound annual growth rate of 18.3% leading to a tally fo $73bn in
2011. That will represent an estimated 14% of the global advertising market
in 2011. Global advertising whole will show an annual growth rate of 5.4%
rising to $531bn in 2011, the PwC analysts predict.
The US will remain the largest but slowest growing Entertainment Media market, with
a compound annual growth rate of 5.3% to reach $754bn in 2011.
Asia Pacific will remain the fastest-growing region during the next five years, PwC
forecasts, with the fastest economic growth and double digit increases in Internet, TV
distribution, casino and other regulated gaming and video games.
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22. SWOT ANALYSIS
 STRENGTHS
1. Media And Entertainment is one of the most booming sectors in India due to its vast
customer reach. The various segments of the Media And Entertainment industry like
television and film industry have a large customer base.
2. The growing middle class with higher disposable income has become the strength of the
Media And Entertainment industry.
3. Change in the lifestyle and spending patterns of the Indian masses on entertainment.
4. Technological innovations like online distribution channels, web-stores, multi- and mega-
plexes are complementing the ongoing revolution and the growth of the sector .
5. Indian film industry is second largest in the world and the largest in terms of the
films produced and tickets sold.
6. The low cost of production and high revenues ensure a good return on
investment for Indian Media And Entertainment industry
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23. WEAKNESS
 1. The Media And Entertainment sector in India is
highly fragmented.
2. Lack of cohesive production & distribution
infrastructure, especially in the case of music
industry.
3. The lack of efforts for media penetration in
lower socio-economic classes, where the media
penetration is low.
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24. OPPORTUNITIES
 1. The concept of crossover movies, such as Bend It Like Beckham has
helped open up new doors to the crossover audience and offers immense
potential for development.
2. The increasing interest of the global investors in the sector.
3. The media penetration is poor among the poorer sections of the society,
offering opportunities for expansion in the area.
4. The nascent stage of the new distribution channels offers an opportunity
for development.
5. Rapid de-regulation in the Industry
6. Rise in the viewership and the advertising expenditure.
7. Technological innovations like animations, multiplexes, etc and new
distribution channels like mobiles and Internet have opened up the doors of
new opportunities in the sector.
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25. THREATS
 1. Piracy, violation of intellectual property rights
pose a major treat to the Media And
Entertainment companies.
2. Lack of quality content has emerged as a
major concern because of the 'Quick- buck' route
being followed in the industry.
3. With technological innovations taking place so
rapidly, the media sector is facing considerable
uncertainty about success in the marketplace.
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26. ECONOMIC DEVELOPMENT
 Filmed entertainment, which includes theater
box office, home video, and made-for-
television movies, is a large and rapidly
growing industry, with sales projected to reach
$67 billion by 2002. Strong growth is expected
to continue into the next decade, spurred in
part by expanding interactions with the
computer, electronics, and software
INDUSTRIES
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27. THANK YOU
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