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Genre: mixed genre of horror and comedy.
Visual Iconography: isolated roads and lakes, dark forests and visuals
to do with nature.
Sound: Non diagetic music is played in the background which
creates tension for the audience – this is a conventional horror
feature. In contrast, the contrapunctual music changes the mood to
a lighter one which emphasises the mixed genre.
Representation: Women are seen as vulnerable and that they need
saving and protecting by men.
Shot types: the establishing shot set the scene for the audience to
make them aware of the setting. The close up shots show intimacy
and create tension.
Dialogue: ‘Did you see the way those guys looked at us?’ Presents a
stereotypical view of women who think men are always after them.
Supports Mulvey’s view of The Male Gaze.
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•
•

•

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Genre: Psychological horror.
Visual Iconography: Isolated houses, shadows, darkness.
Sound: Non diagetic music creates a tense atmosphere,
whereas the diagetic sound such as the screaming is
frequent.
Representation: Child appears to be innocent – Pandora.
Shot Types: Establishing shot of the isolated house, close
ups of characters to get the audience involved, long shots
to show the girls vulnerability, high angle shots to show the
girls inferiority and the power that has overcome her.
Dialogue: ‘Look, I’m a lady’ shows the girls innocence and
vulnerability which contradicts herself when she says ‘Who
am I?’ when she is possessed.
Narrative: Follows Todorov’s Theory as there’s an initial
equilibrium followed by a disruption but it doesn't show a new
equilibrium. This is so the plot is not ruined for the audience and it
will grab their attention and make them want to watch the film.

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Trailer Analysis

  • 1.
  • 2. • • • • • • Genre: mixed genre of horror and comedy. Visual Iconography: isolated roads and lakes, dark forests and visuals to do with nature. Sound: Non diagetic music is played in the background which creates tension for the audience – this is a conventional horror feature. In contrast, the contrapunctual music changes the mood to a lighter one which emphasises the mixed genre. Representation: Women are seen as vulnerable and that they need saving and protecting by men. Shot types: the establishing shot set the scene for the audience to make them aware of the setting. The close up shots show intimacy and create tension. Dialogue: ‘Did you see the way those guys looked at us?’ Presents a stereotypical view of women who think men are always after them. Supports Mulvey’s view of The Male Gaze.
  • 3. • • • • • • • Genre: Psychological horror. Visual Iconography: Isolated houses, shadows, darkness. Sound: Non diagetic music creates a tense atmosphere, whereas the diagetic sound such as the screaming is frequent. Representation: Child appears to be innocent – Pandora. Shot Types: Establishing shot of the isolated house, close ups of characters to get the audience involved, long shots to show the girls vulnerability, high angle shots to show the girls inferiority and the power that has overcome her. Dialogue: ‘Look, I’m a lady’ shows the girls innocence and vulnerability which contradicts herself when she says ‘Who am I?’ when she is possessed. Narrative: Follows Todorov’s Theory as there’s an initial equilibrium followed by a disruption but it doesn't show a new equilibrium. This is so the plot is not ruined for the audience and it will grab their attention and make them want to watch the film.