2. Overview
• Introduction to SEO
• Short description of SEO in general
• Basic overview of HTML and CSS
• This will only serve to highlight the uses of these
languages for SEO
• SEO techniques
• Ways in which we implement SEO
• Viewing and measuring results
• How to maintain your SEO campaign
3. Introduction To Seo
• SEO is an abbreviation for search engine optimization.
• SEO is the process of improving the volume or quality
of traffic to a web site from search engines via search
results.
• SEO aims to improve rankings for relevant keywords in
search results.
• There are some main players which you must always
consider optimising for, namely Google, Yahoo, MSN,
AOL.