AEC and Human Resources Development

* . ( ASEAN) . *
(ภาคบ่าย)

21/06/2011 . sakdah@gmail.com 1

2015

HR

-



IMF 17,200
17 200 5
( )

NPL
2009

( )

(NICs)


Momentum

How does this relate
to SEA?

By 2030

y China will be world’s largest economy, double the size of US
economy

y India’s economy will be 5 times larger, representing 10% of
global GDP How does this relate to SEA?


y Part of historical trades routes for 900 years - SEA will rise
naturally as Chindia rises

y E7: predicted to be larger than G7 economies by 2050
Includes Indonesia, Vietnam, Thailand, Philippines, Mexico,
Indonesia Vietnam Thailand Philippines Mexico
Turkey

2011
3.7

2007
2.0
2.6
8.3

1.7

200
0.4
0.6

08
5.5

-2.2
2009
2
26
-2.6
-4.1
4.9

3.1
2010

2.3
1.4
7.8

2.4
201

1.5
0.8
08
11

6.4

World US Euro Area AP (excl Japan)
(excl.

Source: EIU Country Briefing Report, October 2010


Source: Harvard Business Review, June 2011

KFC


1-9
World Ranking Port Name Trade Region Total TEU Country
1 (2) Shanghai East Asia 29,069,000China
2 (1) Singapore South East Asia 28,430,800Singapore
3 (3) Hong Kong East Asia 23,532,000China (SAR HK)
4 (4) Shenzhen East Asia 22,509,700China
5 (5) Busan North East Asia 14,157,291Korea
6 (8) Ningbo East Asia 13,144,000China
7 (6) Guangzhou East Asia 12,550,000China
8 (9) Qingdao East Asia 12,012,000China
9 (7) Dubai Mid East
Mid-East 11,600,000UAE
10 (10) Rotterdam Northern Europe 11,145,804Netherlands
22 (22) Laem Chabang South East Asia 5,068,076Thailand
Shanghai Singapore Hong Kong

Dubai Rotterdam


2546 2546

2546
2545

2546

WTO
2545

¤µ‡¤„µ¦‡oµÁ¦¸Â®nŠ¥»Ã¦ž BIMST-EC
Å°ŽrÂ¨œ—r ´Š‡¨µÁš« «¦¸¨Š„µ
´ 2547
ª·˜ÁŽ°¦rÂ¨œ—r °·œÁ—¸¥ ®£µ¡¡¤nµ
œ°¦rÁª¥r ¨·„Á˜œÅ˜œr Áœžµ¨ £¼“µœ Â¨³Åš¥

Single Market Production Base
270 60

Separately:

ASEAN Plus One
mechanisms with
individual Dialogue
Partners of ASEAN

Source: ADB’s Emerging Asian Regionalism, A Partnership for Shared Prosperity


• „n°˜´ŠÁ¤ºÉ°ž¸ 2510(1967) ‡¦¦° 40 ž¸ Á¤ºÉ°ž¸ š¸ÉÂ¨oª (2550)
Ê
• ‹—ž¦³Š‡rÁ¦·É¤Â¦„ – ¦oµŠ‡ªµ¤¤´œ‡Š Á¡ºÉ°˜oµœ£´¥‡„‡µ¤‡°¤¤·ªœ·˜r
‹»—ž¦³Š‡Á¦¤Â¦„ ¦µŠ‡ªµ¤¤œ‡Š Á¡°˜µœ£¥‡»„‡µ¤‡°¤¤ªœ˜
É
2540 2540
2510

2510

2510

2527

2510 2510

2542

2510


•

•

•

A S E A N F r e e Tr a d e A r e a : A F TA

AMBDC GMS

Year 2011

Taiwan Korea
China
Japan
HK

Vietnam

Myanmar
Cambodia
Laos Thailand Philippines

Brunei
Indonesia
Malaysia

Singapore


ASEAN Economic Community : AEC

ASEAN Security ASEAN ASEAN Socio-
Community Economic Cultural
(ASC) Community Community
(AEC) (ASCC)

Equitable
E it bl Fully Integrated
F ll I t t d
Single Market and High competitive
economic into global
production base economic region
development economy

/


2015


Á‡¨ºÉ°œ¥oµ¥· œ‡oµÁ¦¸

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- Â¨„Áž¨¸¥œ…o°¤¼¨Â¨³«¹„¬µŸ¨„¦³š
É

Á‡¨°œ¥µ¥Â¦ŠŠµœš„¬³Á¦
Á‡¨ºÉ°œ¥oµ¥Â¦ŠŠµœš´„¬³Á¦¸



e-ASEAN


11 Clusters


Singapore
offers
access t to
2.8 billion
people
within a 7
hour flight
Pharmaceuticals
h l radius
3M, Shell,
, ,
Exxon Mobil Top 10 & Bi
Biotechnology


•Integrity
Integrity
•Quality •Knowledge-based
manufacturing and •Physical
•Reliability services connectivity •Excellent
•Productivity •Thought and information
Thought •People and
People p
place to live,
•Strong legal hub business networks work, learn
system •Commitment and play
to education and skills


Â¦ŠŠµœÅ®¨°°„ INSIDE OUT

-


Â¦ŠŠµœÅ®¨Á…oµ OUTSIDE IN


. sakdah@gmail.com

SMEs

21/06/2011 26

CEO


CEO

–

-

CEO

...


CEO


Organization Development Theme
g p

+ +
+ +
- +
+ +

Unfreezing
U f i Changing
Ch i Refreezing
R f i
5 5 5

/
/

Source: Lewin’s Three-Step Process


IS


Source: Harvard Business Review – May - June 1983


Reflective Observation

• Logically
analyzing
ideas
• Planning systematically

Active Experimentation Abstract Conceptualization

• Showing ability to
g y • Carefully observing
y g
get things done before making
• Taking risks judgments
• Influencing
g • Viewing issues from
people different perspectives

Concrete Experience

• Learning from
specific experiences
• Relating to people
• Being sensitive to
feelings and people
f li d l


Harness the Power of Change
Face Reality!
Managing Less Is Managing
Better
Downsize,
Downsize Before It’s Too Late!
It s
De-Layer: Get Rid of the Fat!
Act Like a Small Company
Listen to the People Who
Actually Do the Work
Go Before Your Workers and
Answer All Their Questions
Make Quality the Job of Every
k l h b f
Employee
Take Advantage of
E-Business Opportunities


Source:
Ronan and Shenkar country
clusters-cultural comparisons




/


Focus

HRM
INPUT
PROCESS

OUTPUT
OUTCOME
HRD
RESULT

( )


“ ”

“ ”


5YYears Pl
Plan
(2006-2009)
2006-2009)
TIPS-
TIPS-BSC
Learning & Growth
p
Perspective

HRIS I New
Target Welfare & Team &Skill Salary Balanced
(Employee Self
Section
Se tio Promotion
fi
Benefits Development
D l t Structure
St t Scorecard
S d
Service) System

z OT Online z Manpower z JD/Competency z Training Road Map z Salary Structure z BSC / KPIs z Promotion System
z Leave Online z e-Recruitment
e Recruitment z Career Path
C P th z Measurement Tools z HR Best Practice
z T i i Yearly Plan z
Training Y l Pl Promotion
P ti
z Shift Online z Skill Test z New Benefits z Evaluation Review z Thailand 5s Award
z Career Development Regulation
z HR Intranet z Interview Adjustment z Coaching/Mentoring z Safety Award
z Leadership Training z Young Target
z HR Less Paper Committee z Regulation Review z IDP z HR E-Form
z Promotion Committee Selection
z New Orientation z Salary Survey
y y z Strategic Workshop
z Team Building z Talent Retention
Program
z Procurement Manual /
z ISPS Code
RO Online z 5s Best Practice
z ISPS Code

3 Years Plan(2010-2012)
Y Plan(2010-2012)
Pl (2010
(2010

Learning & Growth
Perspective

SAP, New
HAPPY88 PSHEMS, KM ??? ???
Performance HRIS II
(Work Life Sparcs N4 LO
System
Balance)

z Key person SAP z PSHEMS z Performance
z Happy z 5PS Culture Base Pay
Workplace z White Factory z Cooperative
z Happy Brain z Happy Body Fund
z 5P Culture z Happy Money
z Emp.Survey



20%
20%
20%
10%
10% 5%

15% 10%
5%


A+BC

Getting the right people
At the right place
On the right time
= (ROI)
= ( )

=
13 2554 Sakda Hwankaew 47

Towers Watson’s View on Total Reward
A framework that captures all aspects of the work experience
p p p

Pay
Pa Benefits
B fit
z Base salary z Long-term sickness benefit
z Bonuses
B z Pension
P i
z Recognition z Holiday
z Allowances z Staff restaurant
z Geographical and shift z Relocation assistance
allowances z Life insurance
z Career d
C development
l t z Leadership
z Learning experiences z Culture
z Performance management z Involvement
z Succession planning z Diversity
z Training z Work/life balance
z Talent Management z Interesting meaningful work
z Coaching z Job security
Learning and Development
L i dD l t Work Environment
W kE i t
Source: 2010 Towers Watson. Proprietary and Confidential. For Towers Watson and Towers Watson

21/06/2011
48 . sakdah@gmail.com

THE FOUR FUNDAMENTAL CAPACITIES OF PEOPLE

Potential
Capacity
Competency

Performance
Source: Grow Talent Company Limited ,India Personal Ability
LQ = Learning Quotient Quality Skills
CQ = Conceptual Quotient
RQ = R l ti
Relationship Quotient
hi Q ti t Knowledge
AQ = Action Quotient


Assessment Center Job Rotation Career Counseling

Special Project Assignment g g
Off-site Training Program y
Self Study Community of Practice (
y )
(CoP)

Job Enlargement/Enrichment Shadowing
Mentoring
Apprentice Training
E-Learning

On-the-Job Training
O th J b T i i
Coaching
Preferences,
P f
Corporate Culture,
Actual Possibilities

Source : Hunseok Oh (Department of Education, Seoul National University, Korea)
( p y )

13 2554 Sakda Hwankaew 50

“‡œ” Å¤nÄn “˜oœš»œ” Â˜nÁžÈ œ “š»œ¤œ»¬¥r” š¸ÁžÈ œš»œ¤œ» ¬¥r Á¡¦µ³Äœ˜´ª‡œ¤¸ž¦³„µ¦–rš„n°Ä®oÁ„·—‡ªµ¤Îµœµ„µ¦ ‡º°¤¸
É É¸
“š»œ‡ªµ¤¦¼”o šÎµ°¥nµŠÅ¦Ä®o‡ªµ¤¦¼Äœ˜´ª‡œ „¨µ¥ÁžÈ œ‡ªµ¤¦¼šÁ¸É žÈ œž¦³Ã¥œrµ®¦´‡œš´Š°Š‡r„¦Å—o? (—¦.°¦´ Ã˜™·¡œ›»)
o o Î Ê ´ r


Framework of Competencies
by the Advanced Manufacturing Industry
Management Occupational Specific Requirements Technical & Specific
Requirement Knowledge Areas

Tier 4 : Industry-Wide Technical Competencies
Entry Level & Technical Level

• Manufacturing • Production • Supply Chain Logistics
Process Dev./Design
ocess e / es g
• Maintenance, • Quality/Assurance • Health & Safety
Installation & Repair Cont. Improvement

Tier
Ti 3 : W k l
Workplace Competencies
C t i
• Business • Teamwork • Adaptability/ • Marketing & • Planning & • Problem Solving & • Applied
Fundamentals Flexibility Customer Focus Organizing Decision-Making Technology

Tier 2 : Foundation Academic Competencies
• Applied • Basic Computer • Applied • Reading for • Business • Listening & • Location/ • Speaking/
Science Skills Mathematics/ Information Writing Following Using Presentation
Measurement Directions Information Skills

Tier 1 : Personal Effective Competencies

• Integrity • Motivation • Dependability & Reliability • Willing to Learn

2010 – 2011 Salary Increases: General Industry
2010 - 2011 General Industry - Median Salary Increases

14.0 2010 2011
12.9
11.9 11.5
12.0 10.0 11.0 10.3
9.6 10.0 10.0
00 10.0
10.0 9.0
8.0 8.4
8.0 7.0 7.0
6.0 5.5 5.5 6.0 5.3
6.0
60 4.0 5.0 5.0 5.0 4.0 5.0
3.5 3.5 3.3 3.5 3.5
4.0 3.0 3.0 3.2
2.5
2.0
2.0
20

0.0

Source: 2010 T
S Towers Watson – C
W t Compensation Planning Report, October 2010
ti Pl i R t O t b
z 2011 Salary Increase presented are based on projected/forecasted figures
shared by participating companies
z A total of 2 560 companies shared information for 2010 and 2 200 for 2011
2,560 2,200
General Industry figures



• , ,

• Ambassador Ong Keng Yong ASEAN and the Asia Pacific s Role in Regional
Yong, Pacific’s
Architecture, 25 MARCH 2010 AUCKLAND, NEW ZEALAND
• . , ,
, 20 2550
• , ,
, 25 2552
• Dr. Kitti Prasirtsuk, Economic Crises and East Asian Cooperation, 9 May
2009
• Ed Ramsami, Five Temptations of a CEO, 21 October 2009
, p ,
• Peter A. Topping, Managerial Leadership, The Mcgraw-Hill Executive MBA
Series, 2002
• Low Jeng-tek Entering South-East Asia through Singapore, 7 June 2011
Jeng tek, South East Singapore


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