1. MIS 205
Presented to
Khan Noble Morshed (KNM)
Presented By
Navera Khan
Arham Rafid
Toufiqul Islam Sakeeb
Sabnam Saba
Irtiza Rahman
Sharzin Shavina Reza
2.
3. Introduction
About Playworld
• It is the world’s leading and dedicated toy and juvenile
products retailer offering a differentiated shopping
experience through its family of brands.
• It’s merchandise is sold in 873 Playworld stores in the United
States and Puerto Rico and in 600 stores all over the world.
• Playworld has a strong portfolio of e-commerce sites such as
Toysrus.com, Babiesrus.com, eToys.com and FAQ.com
• This provides shoppers with a broad online selection of
distinctive toys and baby products.
• For more than 60 years Playworld has been a favorite
destination for kids and grownups providing an impressive
assortment of toys, games, sporting goods, electronics, baby
products, etc.
•
5. Our Company’s Location
• Kemal Ataturk Road,
Banani, Dhaka.
• As the upper and
upper -middle class
people mostly live in
this area.
6. Company Financials
• Related expenses
• Advance store rent 10,00,000 BDT
• Store rent 100,000 BDT (per month)
• Equipments 19,00,000 BDT
• Store decoration 500,000 BDT
• Utility expenses 50,000 BDT monthly
• Salaries 84,000 BDT monthly
• Advertising expenses:
• 100000 BDT monthly
• Distribution cost 5,000 BDT approximately (per supply)
7. PlayWorld’s Mission
To retain it’s image of being the ultimate toy
destination around the globe for parents
and children embodying a customer
philosophy of quality , value and selection
of it’s products.
PlayWorld’s Vision
• “Providing versatile, exclusive & unique
toys”
9. MIS STRUCTURE
• MIS of Playword provides information needed to
manage it’s organization efficiently and effectively.
• Playword’s primary resources are it’s people, technology
and information for decision-making.
•
10. Architecture of “E-Playworld”
• The online site s of Playworld such as Etoys.com make
unique toys and an assortment of products easily
available to children and parents eliminating the
possibility of geographical barriers. The company’s e-
commerce is structured as shown in the diagram
13. Development of MIS structure
Phase III
• Feasibility Study
• Envn. Definition • System
Phase I Installation, Testing
• Technical Support
• System & operation
Specification and Maintenance
• System Development • Capacity Building
• System
Implementation
Phase II
Base Phase
14. Applications
Enterprise Enterprise
resource performance
planning management
Resource and
Customer
people
relationship
management
management
applications
Decision Playworld Project
support management
systems applications applications
15. Why Playword implements E-commerce
• The online sites of Playworld such as Etoys.com make
unique toys and an assortment of products easily
available to children and parents eliminating the
possibility of geographical barriers.
• Playworld implements certain MIS applications such as
follows to provide managers with organized information
about sales, inventory and other data:
20. Ware housing
• In future when we’ll export that time we use Water &
Air Transportation
• Transportation Modes
• Initially we use only Road Transportation
• Storage Ware house
• We store our product in our company building’s ground
floor which we rented
21. Promotion
• Comparative Advertising
Advertise our quality features to compare with competitors
• Persuasive Advertising
Advertise latest clothing products in newspaper & Television
showing products features
• Advertising Strategy
• Pull Strategy
To create consumer demand
Giving discount coupons to create Brand Awareness & Equity
• Promotional Strategy
• In our country Clothing Line Company is in Monopolistic
situation. So, in this large market our company wants to
established with excellent quality and affordable price with
customer satisfaction.
22. Buss Marketing
Sponsor • PlayWorld website
• Popular celebrity
endorsements • Fashion show • YouTube, MySpace, Face
• new • Playworld face of the Book
milestones, announcemen month
t of new collections and
events • Club t shirt for
school, college and
university student
Press release Viral spread
30. Business Values of e-commerce
• Revenue from Online Sales
• Reduce Transaction Costs
• Attract new customers via Web
Marketing
• Increase Customer loyalty by
Web Support & Services
• Develop Web Based Markets
• Develop information-based
products accessible on the Web
32. Planning of our Enterprise
Resources
• A Unified Database that
enables efficiency in
Planning, Managing and
Controlling
• Tracking the status of
Sales, Inventory
• Forecasting Raw Materials
• Forecasting Human
• Resource requirements
35. Information System helps a company
• Highlight its strength and weaknesses
• Provide an overall picture of the Company
• Makes Customer Data and Feedback available
• Information is an asset in the modern world and MIS
helps protect and use that information properly.
• Attain Customer Intimacy and service
• Support Managerial Decisions
• Importance of using MIS
40. Company Financials
PlayWorld
Income statement
For the year ended December 2011
TK TK
Sales 48000000
Less:
Cost of goods sold (32000000)
Gross margin 16000000
Less: Operating expenses
Store rent (1200000)
Depreciation expenses (800000)
Salaries (1000800)
Utilities expenses (600000)
Miscellaneous expenses (400000)
Advertising expenses (1200000)
(3000800)
Net income 11799200
41. Company Financials
PlayWorld
Balance Sheet
For the year ended December 2011.
TK
• Cash 22999900
• Accounts Receivable 2345668
• Equipment 1900000
Total Assets 27245568
• Accounts Payable 2245470
• Notes Payable 10000000
• PlayWorld Capital December 2011 15000098
Total liabilities & Equity 27245568
45. Our Target Customers
• Mass marketing for Upper and Upper-Middle class
people which divided in three segments.
• Niche(Concentrated) Marketing
• In our Target Market our company mostly
concentrate on kids
• Adolescents of 3-8 years old
• Babies
• Console gamers
46. Segmentation
• Toys World can break down their market into three different
segments. These three fragments are:
• General Kids: This group includes adolescents belonging to the age
group of 3-8 years old. Innovative toys are manufactured for this
age group which capture their imaginations.
• Babies: This group mainly involve the newborns and babies upto 3
years old. Interactive toys are made for the babies as well as
clothes and attires.
• Console gamers: In this day and age, kids are shifting in numbers
towards technology. A lot of kids now take entertainment in
playing gaming consoles rather than playing with traditional toys.
Toys world aims at this segment by manufacturing
47. PlayWorld’s Marketing Mix
Product Consumer wants and needs
Price Cost to satisfy
Distribution Convenient to buy
Promotion Communication
53. Pricing Strategy
Discount Pricing
Product Bundling
If a customer buy 5 products at a
time we offer 7.5% discount
Psychological Discount
We provide our price like 1999/=
or 1449/=
Seasonal Discount
We offer summer sell or winter
sell
Pricing
In our every product price we
follow product line pricing
Product Line
55. Exclusive Discounts
• We will provide exclusive discount on some
special occasions like:
Children’s Day
Eid-Ul-Fitar
Eid-Ul-Azha
Friendship day
Others
59. • Support Media:
Promotions Billboards
• Wide Coverage in Dhaka city.
• High frequency of exposure
• Repetition to make the brand more recognition
•Coverage Areas:
Banani Area
Mohakhali Flyover
Asad Gate
Dhanmondi
Gulshan-2
Uttara
60.
61.
62. • Support Media:
Promotions Internet
• To build Brand Awareness and develop Brand
Image
• Media Vehicles:
– Facebook – www.facebook.com
• Facebook is the World’s number one socializing
network
• Thousands of visitors per day.
