2. CADBURY
• Cadbury is a confectionery company owned by
Kraft Foods and is the industry's second-
largest globally
• headquarters in London,
• the company operates in more than 70
countries worldwide and selling product in
160 countries
Approximately $50 billion in revenues

3. • In 1824, John Cadbury began selling tea,
coffee, and drinking chocolate, which he
produced himself, in Birmingham, England
• In 1854 John Cadbury&Benjamin opened an
office in London and they received the Royal
Warrant as manufacturers of chocolate

4. • In 1905, Cadbury launched its Dairy Milk bar,
with a higher proportion of milk than previous
chocolate bars, and it became the company's
best selling product by 1913
• Fruit and Nut was introduced as part of the
Dairy Milk line in 1928
• In India, Cadbury began its operations in 1948
by exporting chocolates

5. Cadbury Kraft subsidiaries
• Cadbury Kraft subsidiaries.docx

6. CADBURY IN INDIA
• In India, Cadbury began its operations in 1948 by
importing chocolates
• After over 60 years of existence, it today has six
company-owned manufacturing facilities at
Thane,Gwalior, Bangalore, Himachal Pradesh,
Hyderabad &Pune
• Vision:"Working together to create brands people
love“
• 4 sales offices New Delhi, Mumbai, Kolkata and
Chennai. The corporate office is in Mumbai
• Cadbury India enjoys a value market share of over
70 percent in the chocolate category
• Anand Kripalu, CEO of Cadbury India

7. Confectionary Market in India
Indian confectionary industry:
1) Chocolates
2) Hard boiled candies
3) Éclairs and toffees
4) Chewing gums
5) Lollipops
6) Bubble gums
7) Mints and lozenges
Total confectionary mkt: Rs.41 bn
Total Vol. turnover : 2,23,500 tpa
Consumption: Urban :73% &
Rural : 27%

8. Some of the key brands in India
• Cadbury Dairy Milk
• 5 Star
• Perk
• Éclairs
• Bournvita
• Halls

9. MERGER & AQUISITION
• Cadbury opened their first overseas factory in
Hobart, Tasmania in 1919 undertook a merger
with J. S. Fry & Sons, another chocolate
manufacturer,
• Cadbury merged with drinks company
Schweppes to form Cadbury Schweppes in
1969

10. • Snapple, Mistic and Stewart's were sold by Triarc
to Cadbury Schweppes in 2000 for $1.45 billion.
• In October of that same year, Cadbury Schweppes
purchased Royal Crown from Triarc.
• On 19 January 2010, Kraft Foods purchase
Cadbury for £8.40 per share, valuing Cadbury at
£11.5bn (US$18.9bn).

11. Notable product of Cadbury
Notable product of Cadbury.docx

12. COMPETITORS

13. GLOBAL COMPETITORS
• Thorntons –UK
• Lindt & Spruengli AG SWITZERLAND
• Ferrero - ITALY
• Nestle - SWITZERLAND
• Mars-USA

14. THANKS