Salene Kraemer's slides for panel on social media. Her focus was blogging.

1. IWIRC TALKS:
An In-Depth Look at
Social Media
April 24, 2014 – IWIRC Spring
Program, Washington, D.C
Carrianne Basler of AlixPartners, for Twitter
Salene Kraemer of MAZURKRAEMER, for Blogging
Natahsa Labovitz of Debevoise, for Facebook
Pia Thompson of Navigant, for LinkedIn
Sarah Frankel, Moderator

2. Social Media Platforms
Description Intent Audience Features
LinkedIn Professional Colleagues and
professional
acquaintances
-Bio Visibility
-Contact Management
-Link sharing
-Direct Messaging
-Two-Way Environment
Facebook Primarily Personal,
Professional Potential
Friends, family and
professional contacts
you deem worthy
-Photo Sharing
-Content Updates
-Link Sharing
-Direct Messaging
-Two-Way Environment
Twitter Personal and/or
Professional
Friends, family,
colleagues, celebrities,
news outlets, etc. The
cooler you are…
-Content Updates (Limited text
field)
-Photo Sharing
-Link Sharing
-Direct Messaging
-Two-Way Environment
Blogging WEB LOG. A journal that is on
the internet, chronologically
ordered
Personal and/or
Professional
Whomever you target,
people with same
passion/interests
-Self-managed and unrestricted
content
-Two-way environment
-Text, Video, Photo, Link sharing
-Generates higher search engine
rankings

3. Blogging
 What it is?
 What does it do for me?
 In Plain English
Business Blog
 Steel Valley Bankruptcy
Blog
 Where have we seen it?
 Tips
 Do’s/Don'ts
 Cautionary Tales
Salene Mazur Kraemer
All copyrights reserved @2014

4. MY SOCIAL MEDIA STORY
4
LINKEDIN: (2007) 1,000+
connections
BUSINESS BLOG:
(November 11, 2009)
76,700 + hits, 88+ posts, 39
followers
“In Plain English”
Business Bankruptcy Blog
(2013)
“Steel Valley Bankruptcy”
FACEBOOK FIRM PAGE:
228 likes(2010)
TWITTER:
@salenekraemer (2009)
1147 followers
FACEBOOK Photography
PAGE: 278 likes (2013)
“Through My Eyes”
FLICKR: (2011)
salene
photostream
MAZURKRAEMER LAW Born!!!
(October 2009)

5. 5
 LINKEDIN:

LinkedIn
1,000+
Followers
Twitter
1,000+
Followers
Flickr
1,000+
posts
Facebook
200+
Followers

6. Blogging: What is it?
Discussion or information
site on Internet
Frequent posts/entries
Most recent post is first
Single or multi-author
blogs
Single or multiple subjects
Art
blogs, photoblogs, vlogs, fo
od blogs, podcasts
Permalink pages
Comments
Archives
Categories
Header
Text, images, video, songs
, and links
Blogger, wordpress, Techn
orati
Higher search engine
rankings
6

7. In Plain English Blog
7

8. Steel Valley Bankruptcy Blog
8

9. Blogging: What Has It Done For Me?
9
Humanize myself and my firm (Ex. 1, 2, 3, 4)
Evidence Industry Know-How (Ex. 1, 2, 3)
Add Value/Inform (Ex. 1, 2, 3, 4, 5, 6)
Promote events (external (Ex.1), internal (Ex.
1, 2))
Educate clients re: trends and local resources
(Ex. 1, 2, 3), community interests (Ex. 1)
Spotlight clients/business people (Ex. 1, 2, 3)
Evidence legal expertise (Ex. 1, 2, 3) and inform
re: news (Ex. 1, 2, 3)

10. Attract New
Stakeholders
• Clients, supporters
• Referral
sources, partners
• Investors, lenders
• SEO traffic
Connect/Participate
with Client
Communities
• Create buy-in/loyalty
• Multiplier effects of clients’
communities
• Develop relationships
• Gather information re:
specialists, clients, competit
ors
Exhibit
Unknown
Aspects
Business
• Charity, corporate
culture
• Provide glimpses
into personal
lives of owners
• Reveal behind
the scenes
10What Has Blogging Done for
Me?

11. 11Where Have We Seen It?
~Bankruptcy Related Blogs
 ABI Blog Exchange
 MAB: Newspaper: Wall Street Journal Bankruptcy
Beat: Lisa Donahue
 Fox Rothschild’s Bankruptcy Litigation Blog
 In the Red: Cooley Law Firm
 Weil Bankruptcy Blog
 SEE ALSO ABA Journal Blawg Directory

12. Where Have We Seen it?
~Lawyer Blogs
12
http://www.scotusblog.com
http://www.divorcediscourse.com
http://www.adamsmithesq.com
http://www.loweringthebar.net
http://www.socialmediaemploymentlawblog.com
http://californiaemploymentlaw.foxrothschild.com
SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com http://www.cordellblog.com/blogging/some-of-my-favorite-
business-blogs-1/ and http://www.cordellblog.com/client-development/is-it-ok-to-show-a-little-personality-in-your-blog-posts/

13. Where Have We Seen It
~Business Blogs
13
 http://sethgodin.typepad.com
 http://blogs.hbr.org
 http://www.fourhourworkweek.com/blog/
 http://lifehacker.com
 http://www.copyblogger.com/blog/
 http://www.socialmediaexaminer.com
 http://www.ducttapemarketing.com/blog/
SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com http://www.cordellblog.com/blogging/some-of-my-
favorite-business-blogs-1/ and http://www.cordellblog.com/client-development/is-it-ok-to-show-a-little-personality-in-
your-blog-posts/

14. 14Basic Blog Writing Tips
Niche subject matter
Discover voice
Repurpose Content
Tell stories
Survey readers
Respond to Comments
SOURCE: Cordell Parvin, Lawyer Coach
www.cordrellparvin.com/blogging and Bair &
Gardner, Blogging for Dummies (5th ed.
2014)

15. 15Basic Blog Writing Tips
Catchy Title
Reader Friendly (font, white space,
length, one image)
Disseminate Widely
Post Regularly
Add Disclaimers
Guest Bloggers
SOURCE: Cordell Parvin, Lawyer Coach
www.cordrellparvin.com/blogging and Bair &
Gardner, Blogging for Dummies (5th ed.
2014)

16. BLOGGING ETIQUETTE:
The Dos and The Don’ts
DO
 Comply with any corporate
policies
 Add value
 Be authentic
 Demonstrate expertise
 Follow Diverse Users/Content
 Read shared links
 Be respectful
DON’T
 Forget your acts may be imputed
 Be negative
 Be insincere or fake
 Make a sales pitch
 Refer to confidential info
 Give away too much personal data
 Swear
 Mention politics/religion
 Spam
16

17. BLOGGING: CAUTIONARY
TALES
 Tarnish reputation
 Get fired/not hired
 Alienation
 Uninsured events
 Used as Evidence
 Ethics or Licensing Violations
 Inaccurate Information
 Who Owns It?
17
Viral
Permanent
Non-private

18. BLOGGING: CAUTIONARY
TALES
18
 Policies
 Monitoring
 Direct or vicarious liability (copyright, trademark, harassment,
defamation, discrimination, negligent hiring) with criminal or
monetary penalties
 Inadvertent disclosure of confidential and/or $ info
 Deceptive trade practices
 Social media loafing