Effective lead generation can turbo charge your sales efforts. This client faced a gap in quota attainment but more importantly it was impacting their valuation as they sought a buyer for the business. A new lead generation approach helped them get to the number fast. A presentation by Sales Benchmark Index.

1. Lead Generation How Do I Make My Number Fast?

2. The Situation $75M Distribution Software Co. faces: Shortfall in sales goals attainment High cost of sales relative to result Sales impacting potential valuation of company (actively seeking a buyer) Sales Leader wants to: Close sales gap quickly Increase selling time & closed deals by reducing sales force led prospecting efforts

4. SPIFFs for number of leads added per month by sales people

6. Interviews, Surveys

7. Field and Lead Development team observation

8. Benchmarks

9. Targeted top of the funnel goal

10. Developed inbound marketing function

11. Leveraged Marketing Automation for lead scoring, grading, nurturing

14. Varied guidance on rating threshold to route to sales

15. Each sales manager defines their own

16. Requires committed LD resource per region

17. Sporadic review by LDR Manager

19. Assessment Benchmark (Extract) Inability to track conversion rates through the funnel

22. Increases LDR productivity

24. Learn More Contact us to hear the rest of the story... Email - info@salesbenchmarkindex.com Phone - 1-888-556-7338 Web: http://www.salesbenchmarkindex.com