2. 1%
Time • Equity •
Product
500,000
+Hours Service
18,000
Non-profit
organizations
$50 M+
Grants
3. Featured Presenters
Lisa Hammitt
VP, Marketing
salesforce.com
Dave DeMichele
Cloud Architect
Yale University
Colleen Whelan
Director, SaaS/PaaS Practices
Yale University
5. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on
the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services should make
the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation
and does not intend to update these forward-looking statements.
6. How Do You Communicate with Your Students and
Alumni?
Chief
Community
Officer
7 questions to become a student centric organization:
How do you
listen to every
Student to
increase
success?
How do you
engage on
every channel?
How do you
connect
students to
faculty?
How do you
service your
applicants,
students &
alumni, when
and where they
need it?
How do you
create and
manage
applicant,
student, and
alumni
communities?
How do you create
a network of jobs
and career
services?
How do you deliver
social and mobile
apps that create a
positive ROI?
5 63
4 7
1
2
7. Become Student-Centric with Communities
Crowd-source the
best solutions /
support
by engaging the
community of
parents and alumni
Engage the entire
ecosystem to
increase
outreach on
university
affairs, events
and programs
Efficiently identify
student and
faculty needs
while identifying
financial and
academic gaps
and overlap
Leverage your
alumni networks
for recruiting
and career
opportunities.
5 63
4 7
1
2 Build mission
success by
servicing your
applicants/
students/alumni/
faculty/staff
anytime and
everywhere
Deliver student-or
service-oriented
apps that provide
expertise and tap
into millions of
‘relevant’
conversations
Deepen
engagement by
reaching your
students/
constituents
across every
channel
8. Re-imagine every student (constituent) touch point
Parent Networks
Volunteer Engagement
Student application
and admission
Faculty Engagement
Q&A
Alumni Outreach
Program Outreach
Course Selection
Onboarding
Student Services
Financial Aid
Registration
Students
Engagement
Records
9. What Challenges Do Communities Buyers Face?
Outreach
• Efficiently identifying
influencers and active
prospects
• Identifying successful
outreach / prospecting
campaigns
• Unleashing the power
of your stakeholder /
partner networks to
expand your reach
Engagement
• Engaging when, where
and how constituents
need / want it
• Providing access to
faculty, staff, alumni
• Providing information
about events and
deadlines
• Increasing student
engagement to
increase retention and
student success
Service
• Enabling constituent
self-service /
awareness
• Real-time and
collaborative case
resolution
• Effective peer support
• Sharing resources,
ideas and content
11. Communities is built off of the success
of Chatter
Market Leadership Customer SuccessStrong PR Coverage
Magic Quadrant Leader
Total Economic Impact
#1 Enterprise Social Network
Technology of
the Year
Innovative Company
12. 1
2
3
4
5
MAP – Map out goals
INVEST – Invest in a community
manager
BUILD – Build Community with
Community
ENGAGE – Engage Hearts and
Minds
MEASURE – Measure, Learn and
Repeat
ENGAGE to Build Thriving Communities
FIVE STEPS
TO
CREATING A
VIBRANT
COMMUNITY
13. .
Salesforce Delivers the Requirements for a
Successful Community
Social Collaboration
Branding &
Customization
Business Processes
Mobile Access
Security & Reliability
Social Intelligence
14. Yale
University:
Fostering
Campus
Communi6es
“Academic
Hub”
Proof
of
Concept
Dave
DeMichele
Colleen
Whelan
Cloud
Architect
Director,
SaaS/PaaS
Prac4ces
dave.demichele@yale.edu
colleen.whelan@yale.edu
@DaveDeMichele
August
14,
2013
15. “Academic
Hub”
Safe
Harbor
Statement
This
presenta;on
may
contain
aspira;onal
statements,
assump;ons,
and
personal
opinions
based
on
the
results
of
the
proof
of
concept
ac;vi;es
conducted
as
part
of
the
Salesforce
Communi;es
Pilot
period.
These
statements,
screen
shots,
and
other
images
are
illustra;ve
of
the
vision
and
work
completed
over
the
course
of
a
few
months.
Names
and
some
Yale-‐specific
details
have
been
changed
for
the
purposes
of
this
presenta;on.
Et
cetera,
et
cetera.
16. Higher
Ed
Technology
Expecta6ons
The technology revolution is driving expectations higher as our
constituents interact with state-of-the-art consumer technology side-by-
side with applications developed and supported byYale.
Consumerized
Func;ons
and
feels
like
systems
found
on
the
consumer
web
Personalized
Understands
who
I
am
in
the
context
of
what
I
am
doing
Democra6c
Intui;ve
features;
don’t
need
a
manual
to
get
started
Social
Includes
a
useful,
integrated
social
component
Mobile
Func;ons
effec;vely
on
smart
phones
and
tablets
17. Exis6ng
Student
Technology
Landscape
Over 100 pages of paper forms
No standard “Community” offering to University organizations
Disconnected systems requiring duplicate data entry
18. Exis6ng
Student
Technology
Experience
Historically,Yale administrative departments
have developed systems to meet specific
administrative needs.This often resulted in a
fragmented user experience.
We envisioned an opportunity to adopt a
constituent-centric perspective and create
an integrated experience for students,
faculty, and staff.
Student
Life
Academic
Pursuits
Administra6ve
Responsibili6es
19. Harmonized
Systems
of
Engagement
&
Record
To transition towards a constituent-centric vision, we propose the
development of a world-class system of engagement integrated with
legacy systems of record.
Cons;tuents
System
of
Engagement
Systems
of
Record
20. “Academic
Hub”
Proof
of
Concept
Project
Project
par;cipa;on
from:
Yale
Informa;on
Technology
Services
Associate
Vice
President
Office
of
the
Registrar
Deans,
Masters,
administra;ve
personnel
Student
representa;ves
Short duration project (3 months) to test drive our concept and the
emerging Salesforce Communities platform.
21. Academic
“Hub”
Proof
of
Concept
Vision
Enable an one-stop shopping experience for academic administrative tasks
and processes. Create an interactive “Common Room” to transact and interact.
Improve
flexibility
in
ini;a;ng
many
of
the
manual
administra;ve
processes
and
student
requests.
Increase
and
visibility
and
progress
tracking
of
requests.
Promote
collabora;on
and
an
enhanced
user
experience.
22. Facilitate
Ac6ons,
Content,
and
Communi6es
University
Courses
Ac;vity
Semester
Arrival
Onboarding
Acceptance
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Classes
Student
Ac;ons
Content
Communi;es
/
Groups
New
Student
Timeline
Onboarding
Ac;vity
Admin
Ac;vity
Assigned
Elec;ve
Illustra(ve
Scope
24. Yale
Academic
Hub
Proof
of
Concept
Demo
DEMO
Tech
Stuff:
2
months
development
;me
by
single
experienced
programmer
-‐
No
prior
Apex
experience.
-‐
Would
have
taken
much
less
;me
with
an
experienced
programmer!
Community
is
a
combina;on
of
out-‐of-‐the-‐box
widgets
and
tabs
as
well
as
custom
Visualforce
pages
and
Apex
code
25. As we progressed through the development of the Academic “Hub” Proof of
Concept, we realized the power and possibility of creating multiple, inter-connected
communities.
Administra6ve
Responsibili6es
Academic
Pursuits
Student
Life
Mul6ple,
Inter-‐connected
Communi6es
Administra6ve
Responsibili6es
Teaching/
Learning/
Research
Engagement
Administra6ve
Responsibili6es
Engagement
Giving
Engagement
Students
Faculty
Alumni
Staff
